Digital Marketing has been emerging to a high extent in today’s world. It is being used in many sectors and many fields. Since there are so many uses of marketing digitally, there are many benefits to it. Here we will discuss the benefits of digital marketing in Delhi. However, first, let’s clearly understand what digital marketing is.
What is Digital Marketing?
Digital Marketing, also known as online marketing, is a phenomenon that has been spreading through the world like wildfire. No matter what business or what subject, anything marketed digitally receives a lot of attention.
Digital marketing is advertising of goods and services digitally, that is, through websites, social media platforms, etc. In today’s world, a good portion of the population use the internet to buy things or receive services online. This has made everything much more convenient.
Comparison between Traditional Marketing and Digital Marketing:
Traditional marketing is marketing that has been done since the concept of advertising first came to be known. They consist of many means. Newspapers, personal selling, advertisements, billboards, handouts, sandwich man (the people who have boards of advertisements hanging around their bodies), promotional selling, handing out pamphlets and so on and so forth, you get the gist. It was basically grabbing the attention of random people and then assessing whether they could be prospects and potential buyers.
Digital Marketing on the other hand, makes everything a lot more convenient, efficient and effective. While marketing digitally, you can target your audience depending on any graphics that are relevant to you. Whether it be their age, their location, their habits and so on.
It has a lot of benefits such as saving costs, but mainly, it saves the time that you might waste approaching customers that might not be interested at all. And as some wise man once said, “Time is Money”.
Traditional marketing is still effective, however it is nowhere close to the hold that digital marketing has on people. If you are a startup or a business owner who wants to make your product or service known across a number of people within a short span of time, digital marketing is the way to go!
Digital marketing is a skill that if known is like a great weapon. There are a great deal of benefits of digital marketing in Delhi. Let’s look at some of them.
Benefits of Digital Marketing:
1. Reach and Visibility
As we have discussed above, digital marketing is done through websites and social media. These platforms have a global reach and hence people all over the world can view your advertisement. If you operate your business on an international level, then digital marketing is the best option you have to make sure your product or service can reach the targeted audience.
This is one of the best benefits of digital marketing. People sitting at home having no idea about your product or service can come to know about your product. They may not even know they need it until they see your ad. And this way, your sales can reach the roof. Hence, digital marketing has reach and visibility across the globe and has no geographical limit to it. This is one of the best benefits of digital marketing in Delhi, since it is the capital of India.
2. Targeting
Did you know that you can make people under a specific demographic view your ad? Depending on your product or service, you can make sure that the ad reaches the audience accordingly.
Even if you are not sure what type of people you are targeting, you can always extract the data that is made available by them online and accordingly set targets.
In traditional marketing, you cannot extract their data without convincing them to tell you and so, you might waste resources on people who aren’t potential customers. These resources can be saved from being wasted through digital marketing and can be put to use in other essential activities.
3. Easy to start
Digital Marketing is easy for today’s generation to understand. This is because we are all working on our phones and have knowledge about social media platforms, even if we don’t use them. However, there are many things to keep in mind when doing digital marketing depending on certain situations.
If you are an online business, you would want to know more about how you can bring traffic to your website through advertisements on Facebook and Google while also knowing about what you can do to increase your search engine optimization. These are some critical and basic things you would need to know in order to make sure you bring the attention of the people to your website.
4. Engagement of the People
One of the significant benefits of digital marketing in Delhi, engagement. One could argue that it is what can make or break a company. Without engagement, no one acknowledges your business. If no one acknowledges your business, then you don’t get customers. Pretty simple to understand, isn’t it? However, many people fail to understand its importance, leading to a failing marketing campaign.
If people are targeted effectively, that is, if people who have a need for the product or service are shown the ad, then there will be engagement. Once there is engagement and people like what they see, there will be more publicity through word of mouth. It will also be easier to share the website, bringing even more engagement to it.
This way, the more people will know about your product and the more they will talk about it and bring others attention to the product.
5. Cost-Effective
Unlike traditional marketing methods, digital marketing is cost-effective. It saves a lot of the resources of the company by making sure that the right people are targeted depending on the product or service being sold.
It is the way to go for any business that has been recently launched or any startup that wants to grab the attention of the people. Many times, digital marketing enables small businesses to compete with big businesses at a very low expense compared to the high end marketing done by big companies. Some things while marketing digitally do not even require any expenditure. Learning them and applying them in your business will for sure help you achieve growth.
6. Speed
How fast the information about a product or service being offered by you reaches the public has a big hand on how much attention it will be able to grab. Speed is very important in today’s fast paced world.
An advantage of reaching your audience quickly is that you can test the effect a marketing tactic has on the public. If it has a positive reaction, then all’s well. But if it did not receive the reaction anticipated, it can be reviewed again and accordingly improvements can be made to it.
7. Analytics and Optimization
Web analytics is one of the things that makes digital marketing so convenient and efficient. You can analyze and measure the results that your marketing campaign has achieved.
If it is up to your expectations, then the campaign has been successful. If it hasn’t fulfilled your expectations, then web analytics helps to understand what you could do to improve the campaign and what steps you should take the next time in order to make sure it is a successful campaign the next time. It is a very vital part and leads to optimization of the campaigns.
8. Variety of Content Types
There are various ways that a campaign can be carried out. There are also various formats through which content regarding the product or service offered can be displayed to the public. How the public engages depends on the way that the content has been presented. There are many different content types, some of them are as follows:
- Blogs
- Social Media Posts
- Podcasts
- Emailers
- Quizzes
- Webinars, and so much more.
9. Two-way Interactive Marketing
Digital marketing is a marketing method that enables interaction between the businesses and their customers. For example, the brands display their products and give reason to the people on why they should go for the said product, whilst customers come forward and engage their interest in that particular product.
Traditional marketing does offer interaction, but only if it is carried out in a particular way, such as personal selling. Otherwise, interactive marketing is not a concept seen in traditional means of marketing. You can possibly know how many people have read your ad in a newspaper or on a billboard, and this is what sets digital marketing apart from traditional marketing as well.
10. Local Visibility
Local visibility is also as important as global visibility, if not more for some businesses. Although global reach is one of the significant benefits of digital marketing, it also has a great positive impact on local reach as well. Businesses that want to target people in their locality can accordingly make adjustments so that the people in that area would be targeted more.
Companies that want to bring customers to their doors can always use local SEOs to make sure that the attention of those nearby has been captured. This is way more efficient for businesses rather than sending personnel out or distributing flyers or putting up billboards that might go unnoticed in the busy lives of people.
Types of Digital Marketing
There are many ways that a product or a service can be marketed. Depending on the type of business (B2B or B2C) the type of digital marketing that is carried out varies.
Here are some of the common types of digital marketing:
1. Search Engine Marketing
Search Engine Marketing or otherwise known as SEM is a well known method of digital marketing. Unlike SEO, this method enables ads to be visible to users if they search for a keyword that is related to the ad. You might have noticed some ads that pop up at the top of your search results or at the side of your screens, these are the results of SEM. SEM is paid search marketing.
2. Search Engine Optimization
Search Engine Optimization, popularly known as SEO is a component of SEM. SEO is basically optimizing a website in such a way as to make sure that your website is the first or on the first page when a product or service is searched. It ensures to improve engine rankings and organic traffic. This can be done by learning more about SEOs and knowing how to apply them well. This is an unpaid form of marketing.
3. Social Media Marketing
Social Media is one of the most well known ways to advertise a product or service since most of the people, mainly the younger generation is on social media. However, you need to make sure you know what you have to advertise and how to advertise depending on the platform you are doing it. Demographics matter depending on platforms, and so do aesthetics. People click on what they find attractive.
4. Influencer Marketing
As the name already suggests, influencer marketing is advertisements and promotions done by influencers. Influencers have a strong hold on the people. But it isn’t that easy. You need to make sure you know the credibility of the influencer and how good of a relationship they have with their fans. It isn’t as easy as selecting the most popular or trending person at the moment. However, once you figure these things out, it is one of the best ways to attract engagement.
5. Email Marketing
Many people think that email marketing is not that vital when it comes to digital marketing. They don’t know how wrong that thought was. Email marketing, even though it has been done way longer before digital marketing was a trend, is still a significant part of digital marketing. It is the process of sending personalized emails to potential customers. It helps people understand the value and specifications of the product or service being offered.
Careers in Digital Marketing
One of the benefits of digital marketing in Delhi is the career paths that it offers. If you know how to do digital marketing, you can also earn a good living out of it. Here are some of the career possibilities that might be open to you.
1. Digital Marketing Manager
A digital marketing manager is the person who makes sure that the product or service of the company is being marketed across all digital marketing channels effectively. They are the ones who handle what is to be marketed and how its going to be marketed on a particular platform or website.
2. Content Marketer
A content marketer takes on the responsibilities of making sure what is being portrayed to the people. They are the ones who design the information in such a way as to attract the attention of the customers and hold it. They have to create content strategies and make sure they are effective. Content marketers are in a lot of demand lately and hence this makes it a perfect career if you are skilled enough.
3. Social Media Manager
Just like a digital marketing manager, a social media manager is the person who manages the ads that will appear on various social media platforms. Depending on the demographics of people that the product or service is meant for, the social media manager has to accordingly carry out strategies to make sure that the ads attract engagement over all the platforms.
4. Web Developer
A web developer is someone who creates and maintains a website. They are the ones who take care of the technicalities of a website. They make sure that the website can handle traffic and also the speed of a website. These are some essential requirements that attract a person to keep looking at the website and discovering more.
5. SEO Manager
As explained above, Search Engine Optimization is a very effective and essential way of digital marketing. SEO Manager is the person who makes sure that the website receives as much traffic as it can by making sure that it has a good SEO score and by keyword management. Knowing about SEO is a very good skill and is demanded when working in most digital marketing positions.
Salaries for the above mentioned careers per annum:
|
Digital Marketing Manager |
6.8 Lakhs |
| Content Marketer | 5.4 Lakhs |
| Social Media Manager | 3.72 Lakhs |
| Web Developer | 2.88 Lakhs |
| SEO Manager | 3.84 Lakhs |
Conclusion
Digital Marketing is a trend in today’s world. It is interesting, as well as very effective and efficient. There are many benefits of digital marketing in Delhi and hence, digital marketing should be taken advantage of. Hope this blog helped!
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