Looking for B.Com in Digital Marketing in Mumbai? Want to learn the nuances of digital marketing while graduating but don’t know how? Don’t worry, you’re at the right place.

In this blog, we will have a look at the duration and eligibility criteria for B.Com in digital marketing with the best B.Com in digital marketing in Mumbai and career opportunities for B.Com graduates. So, let’s dive in without further due!

What is B.Com in Digital Marketing?

Bachelor of Commerce in Digital Marketing is a degree program that focuses on the concept of digital commerce. It covers topics like SEO, content writing, social media marketing, data analysis, email marketing, SEM, display advertising, and many others.

With this program, students will learn about the methods and strategies that will help them successfully and effectively market a product or service online. It imparts the necessary skills and knowledge to the students while preparing them to enter the digital marketing industry.

B.Com in digital marketing course makes sure that the candidates understand the business environment regarding social media, branding, and web analytics to take well-devised decisions in professional contexts.

Bonus Tip: If digital marketing interests you and you want to take a deep dive into it, you may check out IIDE’s online digital marketing course. This course is taught by industry experts and you’ll be provided with a certificate of completion that you can add to your resume!

Now, as we know what a B.Com in digital marketing course is about and what concepts and topics it covers, let’s have a look at the best B.Com in digital marketing in Mumbai.

Duration & Eligibility of B.Com in Digital Marketing

B.Com in Digital Marketing is an undergraduate degree program that is for three years. The classes of this course are either held annually or semester-wise depending on the institution or university.

The eligibility criteria in digital marketing include that the candidate must have passed 10+2 from a recognized board of education. The fee of this program range between INR 10,000-80,000 annually on average.

5 Best B.Com Colleges in Digital Marketing In Mumbai:

1. Thakur College of Science & Commerce, Mumbai

In 1992, the Thakur Educational Trust established the Thakur College of Science and Commerce in Mumbai. The University Grants Commission (UGC) and the National Assessment and Accreditation Council (NAAC) have authorized the institute, which is affiliated with the University of Mumbai.

According to the Education World Report for April 2020, the institute is placed 55th among India’s finest autonomous private colleges. They offer a BBA in Digital Marketing curriculum along with various other degree courses designed for the students of today along with a great faculty.

Of the various UG & PG courses that the college offers, a Bachelor in Digital Business is the latest addition to the list. With a focus on the latest online business concepts, the Bachelors in Digital Business Degree Program is designed especially for the young students of the 21st century. 

It’s just like a BBA degree, but the curriculum is very different and focuses more on industry skills. A faculty of expert professors with years of experience in the industry will teach you in this Bachelors in Digital Business course. Designed to ensure accelerated career advancement, the program’s comprehensive course content covers all the skills that brands today require of their employees.

A mandatory internship mapped to the curriculum and industry knowledge gained during the program makes you industry ready even before you graduate. Let’s look at what you will learn during the 3 years of the program. 

Course Syllabus

Each year will have 2 semesters which makes it a total of 6 semesters overall. All semesters include different subjects and skills to ensure holistic learning. 

Course Highlights

• Affiliated with Mumbai University
• Bachelor’s Degree from Thakur College
• World-Class Faculty & Mentors
• Compulsory Internship
• 28+ Industry Relevant Skills
• Cutting-Edge Curriculum
• Interactive Projects and Case Studies
• 5+ International University Collabs

Where You Will Work

After you graduate, you will be eligible to bag placements in the following companies and brands:

Course Duration and Fees

Just like any other undergraduate degree, this Bachelors in Digital Business is a 3 -year degree program, and the fee for each year sums to INR 1,50,000.

Do you want to know if this Bachelors in Digital Business is the right degree choice for you? Then get on a call with our expert career counselors today and avail a FREE counseling session now! All you need to do is fill out the form below to avail a free counseling session.

2. K J Somaiya College of Arts & Commerce

Established in 1959, K J Somaiya College of Arts & Commerce is permanently affiliated with the university of Mumbai. It has the mission to empower the students. With academic excellence, extracurricular activities are also conducted by the college to ensure the overall development of the students.

K J Somaiya College of Arts & Commerce offers various undergraduate and postgraduate programs including a Bachelor of Arts, Master of Arts, Bachelor of Commerce,  Master of Commerce, and others.

Course Syllabus

Semester I

• Commerce – Paper -I (Introduction to Business)
• Accountancy and Financial Management – I
• Business Economics (Paper- I)
• Business Communication- I
• Environmental Studies –I
• Mathematical and Statistical Techniques- I(Lower Level)
• Foundation Course (Paper- I)

Semester II

• Commerce – Paper- II (Service Sector)
• Accountancy and Financial Management –II
• Business Economics (Paper –II)
• Business Communication – II
• Environmental Studies – II
• Mathematical and Statistical Techniques -II(Lower Level)
• Foundation Course (Paper –I)

Semester III

• Commerce Paper- III (Management – Functions, and Challenges)
• Accountancy and Financial Management (Paper- III)
• Business Economics (Paper –III)
• Business Law- I
• Advertising
• Foundation Course (Paper –II)

Semester IV

• Commerce Paper –IV (Management- Production Planning and Finance)
• Accounting and Financial Management (Paper -IV)
• Business Economics (Paper –IV)
• Business Law – II
• Advertising
• Foundation Course (Paper –II)

Semester V

• Commerce- Paper -V: Marketing
• Business Economics – Paper V
• Financial Accounting and Auditing Paper V (Financial Accounting)
• Financial Accounting and Auditing Paper VI (Cost Accounting)
• Financial Accounting and Auditing Paper VII (Auditing)
• Any two courses from the available list of courses

Semester VI

• Commerce; Paper- VI: Human Resource Management
• Business Economics – Paper VI
• Financial Accounting and Auditing- VIII (Financial Accounting)
• Financial Accounting and Auditing- IX (Cost Accounting)
• Financial Accounting and Auditing- X (Auditing)
• Any two courses from the available list of courses

Course Duration & Fees

This Bachelor of Commerce in Mumbai is for a duration of three years and costs INR 29.98K.

Course Highlight

• Affiliated with the University of Mumbai
• Faculty of Expert Professors
• Updated Curriculum
• Affordable and Accessible

Contact Details

Phone No:  +91 022 21022915 / +91 022 21020367

Email ID:  [email protected]

Address: Vidyanagar, Vidya Vihar East, Vidyavihar, Mumbai

3. Jai Hind College

Founded in 1948, Jai Hind College’s goal is to contribute to the skills, knowledge, and expertise to set up an educational institution providing excellent quality education. Its mission is to be an institution that produces good leaders and citizens by providing world-class education.  

Jai Hind College offers unaided courses like Bachelor of Management Studies, Bachelor of Accounting and Finance, Bachelor of Financial Markets, and others. It aims to provide holistic education by regularly conducting activities and events to achieve its goals. 

Course Syllabus

Semester I

• Effective Communication
• Foundation Course I
• Accounting for Bankers
• Quantitative Methods I
• Overview of Banking
• Overview  and Practice of Insurance
• Business Economics I

Semester II

• Effective Communication II
• Foundation Course II
• Business organization and management
• Practices of Banking
• Introduction to Life Insurance
• Quantitative Methods II
• Business Economics II

Semester III

• Business Law
• Information Technology in Banking and Insurance
• E-commerce
• General Insurance
• Corporate and Retail Banking
• Financial Markets I
• Management Accounting

Semester IV

• Business Research Methods I
• Information Technology in Banking and Insurance II
• Foundation Course IV- Auditing and Ethics in Banking and Insurance
• Health Insurance
• Rural Banking
• Investment Banking
• Corporate Accounting

Semester V

• Introduction to NBFCs
• Microfinance in India
• Global Banking and Finance
• Securities Analysis and Portfolio Management
• Securities Analysis and Portfolio Management
• Marketing in the Digital Era/Human Resource Management in Banking and Insurance/Indirect Taxation
• Project Work

Semester  VI

• International Banking System
• Introduction to Reinsurance
• Financial Reporting and Analysis
• Enterprise Risk Management 
• Strategic Management
• Project Work

Course Duration & Fees

This course at Jai Hind College is for a duration of three years and costs INR 18,195.

Course Highlights

• Affiliated with the University of Mumbai
• Updated Curriculum
• Faculty of Expert Professors

Contact Details

Phone No:  (91-22) 22041095 / 0256

Email ID:  [email protected]

Address: Admissions Office, “A” Road, Churchgate, Mumbai

4. Hinduja College of Commerce

Founded in 1974, Hinduja College of Commerce is a recognized college in Mumbai. It is awarded when the best College Award and aims to train students to become responsible in their respective fields. Its vision is to empower students and enable them to outshine others.

Hinduja College of Commerce offers undergraduate courses like Bachelor of Computer Application, Bachelor of Commerce, Bachelor of Accounting and Finance, Bachelor of Management Studies, Bachelor of Banking and Insurance, Bachelor of Arts, Bachelor of Science, and various others.

Course Syllabus

Semester 1

• Accountancy and Financial Management I
• Commerce I
• Business Economics I
• Business Communication I
• Environmental Studies I
• Foundation  Course I
• Mathematical and Statistical Techniques I

Semester 2

• Accountancy and Financial Management II
• Commerce II
• Business Economics II
• Business Communication II
• Environmental Studies II
• Foundation  Course II
• Mathematical and Statistical Techniques II

Semester III

• Accountancy and Financial Management III
• Financial Accounting and Auditing V – Introduction to Management Accounting/Business Management Marketing
• Management Commerce III
• Business Economics III
• Advertising/Cooperation I

Semester IV

• Accountancy and Financial Management IV
• Management Financial Accounting and Auditing VI – Auditing/Business Management Marketing
• Commerce IV
• Business Economics IV
• Advertising/Cooperation II + Foundation Course

Semester V

• Any one group from the available list of group
• Commerce V
• Business Economics

Semester VI

• Any one group from the available list of group
• Commerce VI
• Business Economics 

Course Duration & Fees

This course at  Hinduja College of Commerce is for a duration of three years and costs INR 9,236 as first-year fees.

Course Highlight

• NAAC Reaccredited
• Cutting-edge Curriculum
• ISO Certified
• Flexible Structure
• Multicultural Faculty and Support

Contact Details

Phone No:  022-4098-9000

Email ID:  [email protected]

Address: 315, New Charni Road, Charni Road East, Opera House, Girgaon, Mumbai

5. Kishinchand Chellaram College

Established in 1954, Kishinchand Chellaram College is backed by Hyderabad National Collegiate Board. The college is funded by the FIST program by the Department of Science and Technology. Its mission is to develop academic excellence by fostering an attitude that results in lifelong learning. 

Kishinchand Chellaram College offers various academic programs like Bachelor of Commerce, Bachelor of Accounting and Finance, Bachelor of Financial Market, Bachelor of Banking and Insurance, Bachelor of Management Studies, and others.  

Course Syllabus

Semester I

• Introduction to Financial System
• Micro Economics
• Financial Accounting I
• Business Mathematics
• Business Communication
• Principles of Management
• Foundation Course- I

Semester II

• Principles of Investment
• Macro Economics
• Financial Accounting II
• Information Technology
• Business Statistics
• Business Environment
• Foundation Course II

Semester III

• Business Law
• Management Accounting
• Foundation Course – III- Equity Markets
• Information Technology in Financial Markets
• Mutual Fund Management
• Fundamental Analysis
• Foreign Exchange Markets
• Direct Tax
• Treasury Management

Semester IV

• Corporate and Securities Law
• Corporate Finance
• Foundation Course-IV– Fixed Income Securities
• Research Methodology
• Financial Planning
• Technical Analysis
• Commodity & Derivatives Market
• Indirect Tax 
• Corporate Accounting

Semester  V

• Portfolio Management 
• Business Ethics and Corporate Governance
• Marketing of Financial Services
• Investment Banking
• Credit Analysis and Rating 
• Commodity and Derivative Markets II
• Alternative Investments
• Entrepreneurship Management

Semester VI

• Risk Management
• Project Work
• Organizational Behaviour 
• Investment Advisory 
• Financial Modelling and Business Valuation
• Corporate Restructuring
• Behavioural Finance 
• Financial Technologies (FinTech)

Course Duration & Fees

This Bachelor of Commerce course is for a duration of three years and costs INR 56,290 for the general category.

Course Highlights

• Best College Awarded by Mumbai University
• Constituent College of HSNC University
• Reaccredited ‘A’ Grade by NAAC
• Awarded ‘Star Status’ by DBT

Contact Details

Phone No:  +91-22-2285 5726

Email ID:  [email protected]

Address: Kishinchand Chellaram College, Vidyasagar Principal K.M. Kundnani Chowk, 124, Dinshaw Wacha Road, Churchgate, Mumbai

Career after B.Com in Digital Marketing

1. Content Manager

Business of any kind revolves around the content whether it’s blogs, social media posts, newsletters, emails, and others. The Content Manager is the one who creates content for every platform a brand carries its business on.

But the responsibility of a Content Manager is not limited only to that strategizing the content but also distributing it to the online platform by measuring its success to know which content works better. To know more about a content manager and his job, check out the online content marketing course.

2. Social Media Manager

Just like social media is important for people, in the same way, it is important for businesses. It provides a platform for brands and businesses to connect with the users and resonates with them. Social Media Manager helps businesses grab the attention of users.

The job of a Social Media Manager is to plan and create posts or content for various social media platforms with managing and distributing it. For this, he must be up-to-date with the latest updates and trends. Want to dive deeper?  Have a look at the online social media marketing course.

3. Email Marketing Manager

Email Marketing is a channel of marketing that focuses on promoting a brand’s products or services. Email Marketing managers are those who carry the responsibility for lead generation and promotional activities. He works with the copywriting team to make compelling copies.

An Email Marketing Manager uploads the customer database and sends personalized emails consisting of coupons, discounts, and offers. For more details about the email marketing manager, you may opt for an online email marketing course.

4. PPC Specialist

As every website wants to rank at the top of a search engine, the competition becomes cut-throat That’s when PPC Specialist comes into the picture. A PPC Specialist runs various paid campaigns to improve business performance and yield better results.

PPC Specialist carries the responsibilities like selecting relevant keywords, planning and managing search strategies, setting budgets, and analyzing performance. To know more, check out the online Google ads course.

FAQs – Frequently Asked Questions

Q. Is B.Com good for digital marketing?

Ans. Digital Marketing is a good career option after the completion of a B.Com. This is because, after the pandemic, businesses have realized its importance and thus opted for an online presence. This has resulted in increased demand for digital marketers.

Q. What is B.Com in digital marketing?

Ans. B.Com in digital marketing covers the concepts like SEO, Content Writing, Display advertising, SEM, Social media marketing, Video Production, Data Analysis, Adwords, and various others. Students here gain in-depth knowledge of how to market a product or service digitally.

Q. What is the duration of the digital marketing course?

Ans. The duration of a digital marketing course depends on the institution or college you’re learning from. But usually, the course may be for a duration of 2 to 6 months. With that,  some institutions also offer internships to ensure a better learning experience.

Q. Is digital marketing a hard job?

Ans. It depends on if you love and are passionate about it or not. Though a part of digital marketing is techy and if one goes into depth, it may get a little complicated but if you’re curious to work and are dedicated, then it’s not a hard job.

Q. Is digital marketing has a scope?

Ans. Digital marketing has a wide scope because it helps businesses to globally connect with customers economically. Thus, more and more companies are hiring digital marketing enthusiasts resulting in its wide scope. 

Conclusion

Above were some of the best B.Com in Digital Marketing in Mumbai that may help you build, transform and progress in your career in the corporate world.  We hope that this blog has given you quite an exposure to the business, the career opportunities, and the colleges available in Mumbai. A B.Com course when pursued by a known and reputed institution may give a new turn to your career and add worth to your resume.

If other facets of digital marketing interest you and you want to dive deeper into it, you may checkouts a short-term certification course in digital marketing that will help and guide you to learn about this field and understand its nuances.

If you want to pursue a career in digital marketing, you opt for IIDE’s Post Graduation in Digital Marketing which assures placement with 2 months of mandatory internship.

We hope this blog has helped you through the best B.Com in Digital Marketing in Mumbai that may make your career journey easier. If you’ve any doubts on your end, please let us know in the comments below.