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Professional Certification in AI Strategy
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Updated on Nov 4, 2025
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5 Best E-Commerce Marketing Strategies
You can buy and sell almost everything at your doorstep with the magic of e-commerce in this 21st century which will be known for information revolution. E-commerce Marketing has changed your lifestyles entirely because you don’t have to spend time and money in travelling to the market.
Here are 5 tips to help you get the best results from your e-commerce marketing strategy:
1: UTILISE YOUR SEO
Optimising your SEO can improve your ranking in organic search engine listings, yielding increased website traffic, which can then be converted into potential sales. Generating engaging content which has been optimised with long-tail keywords, alt tags, title tags & meta descriptions to generate backlinks and drive organic visits will facilitate this.
2: GO PAY PER CLICK
Pay Per Click (PPC) refers to paid advertising campaigns. It is based on keyword optimisation, but PPC does not work organically. Instead businesses pay for advertising space in Google search results. The process involves using paid keywords relevant to the campaign. Businesses pay a fixed cost each time the advertisement is clicked. Ideally, PPC and SEO should be used together as this combination of paid and organic traffic can yield dividends for businesses. However, it’s inadvisable to set costs too high. Identification of apt keywords will generate site traffic.
3: USE DISPLAY ADVERTISING
Display Advertising in the form of buying sidebars, small banner ads on related blogs, message boards and other websites, gains businesses exposure to an audience that would otherwise remain untapped. Display Ads are facilitated by ad networks such as Google Display Network. Although display advertising can be viewed as a costly medium, when used strategically it can exert a markedly positive effect on site traffic.
4: INTEGRATE SOCIAL MEDIA
Social Media Platforms are essential to e-commerce websites as they enable businesses to engage with a potentially global audience. Through Social Media, content can be spread widely and analytical tools can be used to comprehend which work best and why. A multichannel approach to social media gives customers more ways to interact with your company. Place call to action (CTAs) buttons on each social platform which link to high quality landing pages on your website where visitors can find out more details about your business.
5: EMAIL MARKETING
E-mail Marketing is a vital component of e-commerce marketing which facilitates direct engagement with an audience at a relatively low cost. Scheduled newsletters and event notifications constitute an opportunity to inform subscribers of upcoming sales or special offers, thereby enticing them to visit your site. It’s possible to track who opens and engages with distributed emails, thus delivering a smarter marketing spend. Emails can be custom-designed so they are on-brand with the rest of the digital marketing campaign. Newsletters, abandoned cart notifications and remarketing all utilise email to target past and potential customers.
To learn more about E-Commerce and other Digital Marketing Tools, register for our 6 Month Digital Marketing Graduate Program.
6: ARTIFICIAL INTELLIGENCE
Artificial Intelligence (AI) is becoming an indispensable tool in e-commerce, transforming the way businesses interact with customers and optimize operations. From personalized recommendations to predictive analytics, AI helps e-commerce businesses offer a more tailored experience to their customers, driving higher conversion rates and improving customer satisfaction.
One of the most impactful uses of AI in e-commerce is personalized shopping experiences. By leveraging AI-powered algorithms, e-commerce platforms can analyze customer behavior, preferences, and past purchase history to offer highly relevant product recommendations. This not only enhances the shopping experience but also increases the likelihood of a sale.
AI also plays a key role in inventory management. With AI, businesses can predict product demand, optimize stock levels, and streamline supply chain operations. This ensures products are available when customers want them, reducing costs associated with overstocking or understocking.
Another powerful application of AI is in customer service. AI-powered chatbots can handle customer inquiries 24/7, providing immediate responses to common queries, order tracking, and even resolving complaints. This improves the customer experience while reducing the need for human intervention, leading to cost savings.
Recognising this major surge in AI, IIDE has launched an Online AI Course, meeting the industry standards by teaching top AI tools and strategies.
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The average salary of a fresher is INR 2,00,000 – INR 5,00,000 and of an experienced digital marketer is INR 8,00,000 – INR 15,00,000. It varies from organization to organization and the level of experience one possesses.
To begin your digital marketing journey, start by establishing your online presence. Create a website, develop a content strategy, actively engage on social media platforms, and interact with potential customers across various digital channels. This will help showcase your skills and connect with your target audience.
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Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.