BBA in Digital Marketing Program
Affiliated with Mumbai University | UGC & AICTE Approved
Pillai College of Arts, Commerce and Science offers this unique BBA in Digital Business Degree Program, a 3-year undergraduate course for students who wish to learn core business fundamentals and online business concepts with modern AI insights.
Pre-Enrollment for Academic Year 25-26 is on
UGC Recognized
Approved by AICTE
Affiliated with Mumbai University
Grade A+ Accredited by NAAC
Certification in alignment with Google
Key Highlights
- Mandatory Internships
- 31+ Industry Relevant Skills
- CET required
- Live Projects & Case Studies
- Master AI Tools
- Industrial Visits
- Faculty from Industry
- Degree offered by Mumbai University
- Industry embedded Curriculum
- Off Campus Intervention
Want to know more
Learn more about this BBA in Digital Marketing Degree Program.
BBA in Digital Marketing Syllabus
The curriculum of our BBA in Digital Marketing Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.
Given below are the subjects that you will learn each semester:
Semester 1
- Digital Marketing Landscape
- Principles of Management
- Quantitative Techniques
- Managerial Economics
- Digital Business Analysis
- Website Planning & Development
- Communication Skills I
- Understanding India
- Indian Ethos in Management
Semester 2
- Search Engine Optimization & Blogging
- Google Advertising
- Global Economics
- Business Law
- Creative Writing for Digital Media
- Digital Literacy
- Communication Skills II
- Environmental Studies
- Strategic Management
Semester 3
- Social Media Management
- Content Strategy & Campaign
- Digital Advertising
- Commercial Designing
- Financial Accounting
- Effective Communication Skills III
- Field Project
- Motion Graphics
Semester 4
- Display & Video Marketing
- Influencer & Email Marketing
- Business Planning & Entrepreneurship Management
- Reputation Management & Social Listening
- Management Accounting
- Effective Communication Skills IV
- Community Engagement Project
- Personal Finance
Semester 5
- Web Analytics & Data Science
- Media Planning & Management
- CRM
- Consumer Behaviour & Analytics
- Corporate Communication & Public Relations
- Design Thinking (UI / UX)
- Field Project
Semester 6
- Integrated Marketing Strategies
- E Commerce Management & Marketing
- Future Marketing Trends
- Agency Management
- OB & HRM – Modern Sustainable Leadership
- On the Job Training/ Job
Accelerate your growth with a New-Age Practical Program
Digital Marketing Tools You’ll Master
In this program, you will be interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during Pillai College’s BBA in Digital Marketing
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.
Teachers
Kainaz Mistry
Senior Digital Marketing Trainer, IIDE
4 Years of Experience
Sunny Kumar
Digital Marketing Trainer, IIDE
6 Years of Experience
Reshma Shaikh
Senior Digital Marketing Trainer, IIDE
15 Years of Experience
Sean Andrade
Digital Marketing Trainer, IIDE
12 Years of Experience
Kanchi Modi
Digital Marketing Trainer, IIDE
1 Year of Experience
Learn the A-Z of a Digital Business
Mentors
In this BBA in Digital Marketing Program, you will learn from an expert faculty of professors who have years of experience in the industry.
Haani Mirza
Creative Lead Asia Pacific
10+ Years of Experience
Soham Bhagnari
Sr. Agency Development Manager
9+ Years of Experience
Nikhil Punjabi
Ex- Digital Marketing Manager
10+ Years of Experience
Mihir Palan
Sr. Director Planning APAC
8+ Years of Experience
Akshay Gurnani
Co-Founder
10+ Years of Experience
Anish Raul
Ex- Creative Lead
7+ Years of Experience
Amyn Ghadiali
President Business & Integration
8+ Years of Experience
Shrenik Gandhi
Co-Founder
10+ Years of Experience
Industrial Session Speakers
The Directors and Heads of top companies like McDonalds, HDFC Bank, Thomas Cook, etc will conduct interesting sessions every Saturday for industrial knowledge.
Rohan Prasher
Director, Media Operation
Kapilesh Prakash
National Sales Head
Deepa Krishnan
Head of Marketing
Soham Bhagnari
Sr. Manager
Learn Winning Strategies From the Top Business and Marketing Minds Today
Admission Process and Eligibility
A candidate must have passed the H.S.C (Std. XII) Examination of the Maharashtra State Board of Higher Secondary Education or an examination recognized as equivalent to it and secured not less than 55% marks in aggregate for the open category and 50% in case of reserved category.
The students compulsorily have to appear for the Common Entrance Test (Maharashtra).
Students from other universities or Board of Secondary or intermediate education or any other statutory examining body should refer to the university ordinance.
Step 1: Application submission
Check your eligibility and fill in the application form in detail given below.
Step 2: Select the course
Login to your account on mum.digitaluniversity.ac and select the “BBA in Digital Marketing” as your program. Follow the instructions given on the portal.
Step 3: Admission
The admission of a candidate depends on the cut-offs of the MAH BBA BMS CET merit lists and the admissions are granted as per the statutes and directions issued by AICTE.
Upon acceptance, you will be required to pay the admission fee and fill out the following forms:
- Hinduja Vriddhi Form:https://hindujaaicte.vriddhionline.com
- Mumbai University - Samarth Portal Form:https://muugadmission.samarth.edu.in
- 10th and 12th Marksheet
- 10th and 12th Leaving Certificate
- ABC ID
- Hinduja Vriddhi Form
- Mumbai University ( Samarth Portal) Form
- Aadhar Card
The BBA in Digital Marketing Program fee is INR 1,25,000 per year (AICTE Administration Charges are extra).
Testimonials
"The BBA Digital Business program not only taught me the latest digital marketing techniques but also fostered critical thinking and problem-solving skills essential for navigating the dynamic digital landscape. I feel well-prepared to tackle any challenge in my future career."
“Being a student of BBA In Digital Business has been an eye-opening experience. The curriculum is like a mirror of what’s happening in the marketing world right now. The professors are not just teachers; they’re like your best buddies. They make learning a fun adventure, and every lecture is filled with creativity and excitement. I actually look forward to going to class because I know it’s going to be a blast.”
Personal Career Guidance
Our industry mentors help you carve out the best career path based on your skillset.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Interview Training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Capstone Project
A practical project in a simulated business environment will prepare you to enter the industry.
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Frequently Asked Questions
A BBA in Digital Marketing is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will ensure an accelerated career enhancement.
Yes, you can pursue a BBA in Digital Marketing after class 12th. Students applying for this program need to have a 12th pass certificate or a diploma certificate and need to appear for the Common Entrance Test (CET) to be eligible for the program.
Pillai College’s BBA in Digital Marketing is an excellent BBA degree for anyone interested in a career in digital Marketing. Students who complete this course will be prepared for the industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network which will help them advance in their careers.
The fee for Pillai College’s BBA in Digital Marketing course is ₹1,25,000 per year.
No. BBA in Digital Marketing course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the BBA in Digital Marketing program.
The newly-launched BBA in Digital Marketing degree is a great choice for students who want to build a career in digital business as soon as they graduate. This course helps students create a strong base in digital business by teaching the ins and out of online business techniques along with business management skills. The scope of this program in the future is bright due to the growth of digitalization in the industry. People with skills in online marketing and business are high in demand among companies. As per PayScale, the average salary for a fresher in the industry is around ₹3,00,000- ₹4,00,000 in India.
You need to pass the 12th-grade examinations from a relevant body or have a diploma certificate and you need to appear for the Common Entrance Test (CET), then you can proceed to apply through Mumbai University by following their guidelines.
Like any other undergraduate degree, the BBA in Digital Marketing is a 3-year program that is divided into 6 semesters.
After the completion of the course, you shall receive a BBA (Digital Marketing) degree and it will be conferred to you by Mumbai University.
Take Your First Step Towards Digital Marketing Success
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