Affiliated with Mumbai University
Approved by UGC
Approved by AICTE
Certification in alignment with
Google
Key Highlights – Bachelors in Digital Business
- Mandatory Internships
- 31+ Industry Relevant Skills
- CET not required(except for KPB Hinduja and Pillai)
- Live Projects & Case Studies
- Master AI Tools
- Industrial Visits
- Faculty from Industry
- Degree offered by Mumbai University
- Industry embedded Curriculum
- Off-Campus Intervention
Bachelors in Digital Business Syllabus
The curriculum of our Bachelors in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.
Given below are the subjects that you will learn each semester:
Semester 1
Modules covered:
- Digital Marketing Landscape
- Principles of Management
- Quantitative Techniques
- Managerial Economics
- Digital Business Analysis
- Website Planning & Development
- Communication Skills I
- Understanding India
- Indian Ethos in Management
Semester 2
Modules covered:
- Search Engine Optimization & Blogging
- Google Advertising
- Global Economics
- Business Law
- Creative Writing for Digital Media
- Website Planning & Development
- Communication Skills
- Environmental Studies
- Strategic Management
Semester 3
Modules covered:
- Social Media Management
- Content Strategy & Campaign
- Digital Advertising
- Commercial Designing
- Financial Accounting
- Effective Communication Skills II
- Field Project
- Motion Graphics
Semester 4
Modules covered:
- Display & Video Marketing
- Influencer & Email Marketing
- Business Planning & Entrepreneurship Management
- Reputation Management & Social Listening
- Management Accounting
- Effective Communication Skills II
- Community Engagement Program
- Personal Finance
Semester 5
Modules covered:
- Web Analytics & Data Science
- Media Planning & Management
- CRM
- Consumer Behaviour & Analytics
- Corporate Communication & Public Relations
- Design Thinking (UI/UX)
- Field Project
Semester 6
Modules covered:
- Integrated Marketing Strategies
- E-Commerce Management & Marketing
- Future Marketing Trends
- Agency Management
- OB & HRM – Modern Sustainable Leadership
- On the Job Training
Learn directly from the Industry Experts
AI Tools You’ll Learn
Tools You’ll Master
Teachers
Kainaz Mistry
Senior Digital Marketing Trainer, IIDE
4 Years of Experience
Sunny Kumar
Digital Marketing Trainer,
IIDE
6 Years of Experience
Reshma Shaikh
Senior Digital Marketing Trainer, IIDE
15 Years of Experience
Sean Andrade
Digital Marketing Trainer, IIDE
12 Years of Experience
Kanchi Modi
Digital Marketing Trainer, IIDE
1 Years of Experience
Mentors
You will learn from an expert faculty of professors who have years of experience in the industry in this Bachelors in Digital Business Degree Program.
Here are a few of the teachers you will be interacting with:
Rushabh Sheth
Worked for:
8 Years of Experience
Arpit Jain
Worked for:
7 Years of Experience
Anish Raul
Worked for:
8 Years of Experience
Akshay Gurnani
Worked for:
15+ Years of Experience
Karan Shah
Trained for:
9 Years of Experience
Aneri Joshi
Trained for:
9 Years of Experience
Aaryendr Rajpurohit
Worked for:
9 Years of Experience
Daksh Juneja
Worked for:
14 Years of Experience
Learn More About The Detailed Curriculum
Super Mentors
The Directors and Heads of top companies like McDonalds, HDFC Bank, Thomas Cook, etc will conduct interesting sessions every Saturday for industrial knowledge.
Arvind RP
Marketing & Communications Director
Achint Aurora
Media Head
Jaideep Doshi
Global Brand Manager
Deepa Krishnan
Director – Marketing, Category, Loyalty, Digital
Career Impact
Personal Career Guidance
Our industry mentors help you carve out the best career path based on your skillset.
Interview Training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Capstone Project
A practical project in a simulated business environment will prepare you to enter the industry
Admission Process and Eligibility
A candidate must have passed the H.S.C (Std. XII) Examination of the Maharashtra State Board of Higher Secondary Education or an examination recognized as equivalent thereto and secured not less than 55% marks in aggregate for the open category and 50% in case of reserved category.
Students from other universities or Board of Secondary or intermediate education or any other statutory examining body should refer to the university ordinance
Admissions for this programme will be as per the college’s guidelines.
Step 1: Application submission
Check your eligibility and fill in the application form in detail given below.
Step 2: Select the course
Login to your account on mum.digitaluniversity.ac and select the “Bachelors in Digital Business” as your program. Follow the instructions given on the portal.
Step 3: Admission
The admission of a candidate depends on the cut-offs and the admissions are granted as per the statutes and directions issued by the University of Mumbai from time to time.
Upon acceptance, you will be required to pay the admission fee and submit the following documents:
- Statement of Marks 2 attested copies
- School Leaving Certificate 1 attested copy
- Caste Certificate, if you have one – 1 attested copy
Find out which companies will hire you
Student Reviews
Deadline:
July 31, 2024
What’s Included
Features/Benefits
- Mandatory Internships
- 31+ Industry Relevant Skills
- CET not required(except for KPB Hinduja and Pillai)
- Live Projects & Case Studies
- Master AI Tools
- Industrial Visits
- Faculty from Industry
- Degree offered by Mumbai University
- Industry embedded Curriculum
- Off-Campus Intervention
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Frequently Asked Questions
Frequently Asked Questions
Early Bird Enrollment By: July 31, 2024
Here are some of the most popular queries on Bachelors in Digital Business.
Q. What is a Bachelors in Digital Business degree?
A Bachelors in Digital Business Degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will ensure an accelerated career enhancement.
Q. Can I do Bachelors in Digital Business after class 12th?
Yes, you can pursue a Bachelors in Digital Business after class 12th. Students applying for the BDB program need to have a 12th pass certificate or a diploma certificate to be eligible for the program.
Q. Is maths compulsory for Bachelors in Digital Business?
No. Bachelors in Digital Business course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the Bachelors in Digital Business program.
Q. Is Bachelors in Digital Business good for the future?
The newly-launched Bachelors in Digital Business (BDB) degree is a great choice for students who want to build a career in digital business as soon as they graduate. This course helps students create a strong base in digital business by teaching the ins and out of online business techniques along with business management skills. The scope of BDB in the future is bright due to the growth of digitalization in the industry. People with skills in online marketing and business are high in demand among companies. As per PayScale, the average salary for a fresher in the industry is around ₹3,00,000- ₹4,00,000 in India.
Q. Which college can I apply to pursue Bachelors in Digital Business?
The Bachelors in Digital Business program is offered by 5+ institutions. To apply to any of these colleges, you first need to fill out the Application form here
Q. What is the duration of the Bachelors in Digital Business course?
The Bachelors in Digital Business is a 3 Years Degree Program divided into 6 semesters as per the New Education Policy.
Q. After the completion of the course, what degree shall I receive and who shall confer it to me ?
After the completion of the course, you shall receive a BCOM (Digital Business) degree and it will be conferred to you by Mumbai University.
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