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ASO Training – App Store Optimization Tips for 2020

Learn how to optimize your Android & iOS apps end-to-end to attract more visitors on the app store

Free for Limited Time | Learn Anytime, Anywhere | Lifetime Access

Program Overview

In October 2019, the global mobile population amounted to 4 billion unique users. In fact, 49% of people open an app 11+ times each day. And an average smartphone owner uses 30 apps each month. Which makes mobile apps big business for 2020.
But apps don’t sell themselves and they can’t succeed without downloads. For more downloads and more revenue, your app needs more visibility. App Store Optimization, or ASO as it’s popularly known, is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility will translate into more traffic to your app’s page in the app store.
Simply put, ASO = Traffic + Conversion. The goal of App Store Optimization (ASO) is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

What You Will Learn

App stores are basically search engines that rank apps on the basis of app icons, title, description, screenshots, preview videos and much more. In 2020, ASO requires a critical understanding of how the stores work and the target user base. In this ASO training, students are introduced to ASO mechanisms and ASO strategies that will help them secure higher visibility in the app stores and increase their conversion rates – whether it is getting more downloads or in-app purchases.


Introduction to App Store Optimization

  • Importance of Mobile Marketing in 2020
  • How apps are discovered on the app stores
  • Difference between iOS & Android App Stores

App Store Optimization (ASO) Fundamentals

  • How to optimize app content as per 2020 algorithms
  • Using app icons, screenshots and preview videos to get more installs
  • Importance of reviews, ratings, app size & update frequency

Localizing Your App 2020

  • Importance of customizing your app for ASO
  • Which app elements to localize as per country
  • How app localization contributes to conversion rate optimization

App Store Optimization Tools

  • ASO tool to analyze your app’s performance
  • Keyword research tool ideal for 2020
  • Finalizing keywords and optimizing app content

Analyzing Your App’s Performance

  • How in-depth analysis helps in ASO
  • Navigating Google Play Console for ASO
  • Gaining insights from App Store Connect

Conversion Rate Optimization

  • Importance of Conversion Rate Optimization
  • Experimenting with icons, content, videos & more
  • How to make changes backed by data

Improve App Rank & Increase Downloads With ASO

About The Instructor

Rushabh Sheth has put together optimization strategies and fueled the growth of emerging and established apps in the Google Play Store and the iOS App Store. Having worked with top brands across the globe, Rushabh has culminated in an immense amount of knowledge and experience that he shares in this ASO training course. His unhurried approach of teaching will ensure that you have enough time to grasp the more technical aspects of App Store Optimization.

  • VP Growth at Next Labs
  • Fraud & Risk Lead, Lyft
  • Global Spam Operations Analyst, Facebook

More About The Course

App discovery in iOS and Google Play has more to do with where an app ranks in the search results than where it ranks in the charts. In this ASO training, the trainer shares the latest ASO tips that are relevant for 2020. IIDE’s ASO training is also filled with practice tests and assignments that will give you abundant opportunities to implement your learning. In this ASO training, you also get to learn from case studies of popular brands.

Who will benefit from the course

  • Android or iOS App Creators
  • Mobile App Entrepreneurs
  • Mobile App Marketers
  • Digital Marketing Students & Professionals
  • Developers aiming to become self-sufficient
  • App owners seeking higher ROI
  • Business owners looking to launch app
  • App owners seeking higher organic install rates

What the course includes

  • 2 hours on-demand video lectures
  • Learning conveniently via any device
  • Lifetime access for self-paced learning
  • Practice Tests & Assignments for evaluation
  • Receive a Certificate of Completion
  • Dedicated Q&A Support & Help
  • Regularly Updated Curriculum
  • Access to case studies & resources

Who should take this course

  • Online Marketers
  • Aspiring Bloggers
  • WordPress Beginners
  • Digital Marketing Students
  • Digital Marketing Professionals
  • Business owners looking to expand
  • Start-up owners & Entrepreneurs
  • Aspiring Website Developers


What the course includes

  • 2 hours on-demand video lectures
  • Learning conveniently via any device
  • Lifetime access for self-paced learning
  • Practice Tests & Assignments for evaluation
  • Receive a Certificate of Completion
  • Dedicated Q&A Support & Help
  • Regularly Updated Curriculum
  • Access to case studies & resources

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How much time do I have to complete the course?
  • This course is self-paced. Since you have lifetime access to the lectures, you can learn these modules at your own convenience.
Is there a way I can test my learning?
  • You will get access to tests and assignments that will help you test yourself before you implement what you’re learning during the courses.
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  • Our subject matter experts are available anytime between Monday and Saturday and will solve all your doubts that surface during the course.
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I have completed the course. I haven’t received the Certificate of Completion.
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