Super Session With Anish Varghese
Chief Creative Officer (CCO) at Isobar
From ‘Ads’ to ‘Experiential Ads’ in 2021.
- IIDE – Indian Institute of Digital Education hosted a Supersession with Anish Varghese, Chief Creative Officer – Isobar India. Anish has witnessed the entire transformation from mainstream traditional marketing to digital marketing. He realized that his past learnings needed to fine-tuned in order to adapt to the dynamism of the industry
- Going into 2021, it has become imperative for brands to build value to their reputation in the market and always think for the long term instead of prioritizing short term gains. A digital bond has to be created
- We also discussed various case studies of ads by Volkswagen Nederland, Swiggy, Mattel, Inc.(Barbie), Kia, Procter & Gamble(Ariel), and Burger King which were immersive, engaging, and reactive in nature. In the future, we will see much more of this!