MBA in Digital Marketing in Mumbai: Colleges, Eligibility, Career Opportunities

Are you looking for an MBA in Digital Marketing in Mumbai? Naturally, you must be overwhelmed with all the information on the internet about the same.  In this blog, we discuss everything about MBA in Digital Marketing in Mumbai that is necessary for a graduate or a final-year student should know. 

But wait, is Mumbai the best location for you to pursue your MBA in Digital Marketing?

Pursuing an MBA in Digital Marketing in Mumbai can be strategically advantageous for you, given the city’s dynamic business landscape and the notable presence of agencies such as Admatazz, Kinnect, Schbang, and others.

Mumbai’s distinguished position as a major business hub opens doors for you to extensive networking, exposure to industry events, and practical engagement with real-world challenges. Opting for Mumbai as the destination for an MBA in Digital Marketing will not only promise you a well-rounded education but also open doors to substantial career prospects in digital marketing.

While a lot of colleges & institutes in Mumbai offer a traditional MBA in Marketing, recently a lot of them have introduced an MBA in Digital Marketing. 

Since Mumbai has the best institutes for an MBA & also offers industry exposure being the financial capital of the country, it is a win-win situation for graduates looking for an MBA in Digital Marketing in Mumbai.

List of Top Colleges for MBA in Digital Marketing in Mumbai 2024

Here’s the list of the top colleges for an MBA in Digital Marketing in Mumbai along with course details such as syllabus, placements, scholarship opportunities, etc.

Digital Marketing Institute in Delhi	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	EMI options from 8,273/month to 24,028/month	4.7( 1,147 reviews)
Atlas SkillTech	2 years	NA	4.6
ITM Business School	NA	NA	3.9
Welingkar Institute of Management and Research	2 years	INR 6,50,000	4.1
Valia School of Management	2 years	NA	4.7
TSCFM	2 Years	N/A	3.8 (226 reviews)
IBSAR	2 Years	N/A	3.8 (239 reviews)
JAIN Online	18 Months	INR 2,00,000	3.3 (126 reviews)
Westford Uni Online	1 year	N/A	4.4 (94 reviews)
DY Patil University	2 years	INR 1,60,000	4.3 (1,067 reviews)
SkillCircle	4 months	INR 3 Lakhs	4.7(91 reviews)

 

1. IIDE – Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in Mumbai. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in Mumbai, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits:

 

MBA in Digital Marketing Syllabus:

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme

 

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% placement assurance based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

IIDE Mumbai Campus & Culture

With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.

The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.

Contact Details:

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Atlas SkillTech

ATLAS aims to provide a multidisciplinary education spanning 3 new-age streams: Design & Innovation, Management & Entrepreneurship, and Digital Technology, using India’s National Education Policy 2020 as its guiding principle. The fundamental enterprise development skills included in the two-year MBA in Digital Marketing in Mumbai along with the Advertising in curriculum are supported by both theories and practice. Atlas is recognized as one of the well-regarded digital marketing colleges in Mumbai.

Students can build innovative leadership and management solutions for each level of business thanks to the school’s special teaching methodology. The curriculum introduces students to theoretical underpinnings, practical skills, and the fundamentals of effective communication in thriving enterprises.

Course Name: MBA in Digital Marketing and Advertising

Course Type: offline

Scholarship: No.

MBA in Digital Marketing Course Syllabus

MBA in Digital Marketing & Advertising

Trimester 01

• Interpersonal Communication
• Programming Lab I
• Marketing Management
• Cost and Management Accounting
• Macroeconomics
• Legal Aspects of Business
• Entrepreneurial Fundamentals
• Understanding Advertising

Trimester 02

• International Business
• Digital Marketing
• Financial Statements — Accounting & Analysis
• Research Methodology
• Managerial Economics
• Ethics and Corporate Governance
• Social Entrepreneurship
• Brand Management & Strategy

Trimester 03

• Financial Management
• Integrated Marketing Communication
• Corporate Strategy
• Organizational Behaviour
• Total Supply Chain
• Business Statistics
• Data Visualization
• Principles and Practice of PR

Trimester 04

• Multimedia Content Creation for Brand Storytelling
• Advertising Strategy
• Copy-writing

Trimester 05

• Client & Agency Relationship
• The Media Plan
• Influencer Marketing

Trimester 06

• Account management& account planning
• Branding & Customer Experience
• Advertising Campaigns

Course Fee & Duration

The duration of this MBA program by ATLAS SkillTech University is 2 years and the details regarding the fee structure of this program are not provided on ATLAS SkillTech University’s website.

Contact Details

Phone: +91 8433 910 206
Email: management.admissions@atlasuniversity.edu.in

3. ITM Business School 

Established in 1991, the ITM Group of Institutions is a pioneer in education. Offering an extensive digital marketing course in Mumbai, the group’s flagship institution, ITM Business School, holds a distinguished position among the top 20 business schools in India. It provides AICTE-authorized full-time PGDM programs, emphasizing on quality education in the dynamic field of digital marketing.

With ITM’s distinctive approach to digital marketing, students have a space to investigate actual digital media initiatives while being directed and advised by professionals in the field. With more than 15,000 students currently enrolled on their campuses throughout India, ITM Group has expanded both in reputation and scale over the past 31 years.

Course Name: MBA in Digital Marketing

Course Type: offline

Scholarship: No.

MBA in Digital Marketing Course Syllabus:

• Marketing Automation
• Influencer Marketing
• Podcast Marketing
• Online Ad Designing 
• Client-Oriented Strategy 
• Programmatic Advertising 
• Google Analytics
• Social Media Analytics

Course Duration & Fees:

The duration of the course is not mentioned on the website. Please contact the institute to know about the same.

Contact Details: 

Phone no: +91 77386 94008
Email: sonamg@itm.edu
Address: Plot 25 & 26, Institutional Area, Sector 4, Kharghar, Navi Mumbai, Maharashtra 410210

4. Welingkar Institute of Management and Research

Welingkar Institute is a leading institution of management education in India, known for its innovative approach to business education and its commitment to student success. In addition to providing students with a challenging and supportive learning environment, their faculty members have extensive experience as professionals and academic experts.

Welingkar Institute’s MBA level PGDM is a highly sought-after program that provides students with a deep understanding of management and technical topics along with digital marketing. 

Course Name: PGDM

Course Type: offline

Scholarship: No.

MBA in Digital Marketing Course Syllabus:

• Business Statistics
• Financial Reporting and Analysis 
• Organizational Behavior Part I – 
• Essentials of World-Class Operations 
• Selling & Negotiation Skills 
• Introduction to Emerging Technologies
• Distribution & Supply Chain Management
• Marketing Finance 
• Sales Management & Sales Promotion 
• Direct Marketing & CRM
• Functional specialization project
• Ethics & corporate governance
• Cross-functional management – capstone course

Course Duration & Fees:

This PGDM offered by Welingkar Institute is a 2 year Program and the fee is INR 6,50,000 per annum.

Contact Details: 

Phone No – 022-24198400
Email ID- pgapp@welingkarmail.org

5. Valia School of Management

At the Valia School of Management (VSM), business leaders from a variety of sectors who have led organizations at the CXO level for more than 25 years are now committed to developing top-tier management talent for the new economy. Their MBA in Digital marketing in Mumbai is an great opportunity for everyone.

Their 6-8 month internships are a ground-breaking endeavor in that regard because the necessity for hands-on learning is more important than ever.

Course Name: MBA in Digital Marketing

Course Type: offline

Scholarship: No.

MBA in Digital Marketing Course Syllabus:

• PDGM01 – Introduction to Digital Marketing
• PDGM02 – Search Engine Marketing
• PDGM03 – Search Engine Optimisations
• PDGM04 – Social Media Marketing
• PDGM05 – Web Analytics
• Case Study Development
• Business Simulation

Course Duration & Fees:

The duration is 2 years for the MBA in Digital Marketing program and the fee for the same is not available.

Contact Details: 

Phone No: 09766947295
Email ID:  info@vsmedu.com

6. TSCFM

TSCFM (Thadomal Shahani Center for Management) is a part of the Shahani Group of Institutions and it has over 60 years of teaching experience. It is one of the leading business institutions in India that was ranked 3rd in the list of Universities offering Global Business Courses by Outlook Magazine. It is one of the few business schools in Mumbai that offers the best international management education in India. For its innovative teaching model, it has won several awards including the Clinton Global Initiative Award.

​​TSCFM offers an MBA from UK University along with an option to choose a field of specialization. One of the specializations it offers is digital marketing. It is a Global MBA Program from one of the UK’s top-ranked universities (Anglia Ruskin University, Cambridge) which ranks among the top 20% of the world’s universities and is highly regarded by recruiters in 120 countries worldwide. With the help of this MBA program, you can achieve 3 qualifications within 2 years. This MBA program will enable you to get a job in 120 countries around the world including India, USA, UK, Dubai, and Singapore.

Course Name: MBA from UK University

Course Type: online

Scholarship: No.

MBA in Digital Marketing Course Syllabus

First Year 

Semester 1

• Marketing Management
• Human Resources Management
• Operations Management
• Financial Accounting
• Essentials of Management
• Quantitative Analysis & Business Research
• Managerial Economics
• Excel Program – Basic
• Leadership Development Program – I
• Traditional Advertising
• Project Management Skills

Semester 2

• Marketing Management – II
• Human Resources Management – II
• Operations Management – II
• Strategic Financial Management
• Strategy & Change Management
• Business Research Methods
• Management Information Systems
• Macro-Economics & Business Environment
• Excel Program – Advanced
• Leadership Development Program – II
• Project Management Skills – II

Year 2

Section 1 – online

• Finance for Decision Making
• Marketing Planning
• Entrepreneurial Action

Section 2 – Classroom Based

Semester 3

PG Diploma in Digital Marketing:

• DM-1 (Overview, Digital Ecosystems, Lead Management, Engine Marketing, Display Advertising)
• Market Research
• Branding
• Content Management

Common Subjects:

• Business Law
• Leadership Development Program – III
• Project Management Skills – III

Semester 4

PG Diploma in Digital Marketing:

• DM-2 (Social Media Strategy, Email Marketing, Influencer Marketing, O.T.T Marketing)
• Setting Up Digital Business
• Client Servicing
• DM CERTIFICATIONS + TOOLS

Common Subjects:

• Leadership Development Program – IV
• Business Analytics
• International Business
• Project Management Skills – IV

Course Fee & Duration

The duration of this MBA program by TSCFM is 2 years and the details regarding the fee structure of this program are not provided on TSCFM’s website.

Contact Details

Phone: +91 99300 88330
Email: info@shahanigroup.com

7. IBSAR 

Institute of Business Studies & Research (IBSAR) is one of the world-class management schools that was founded in 2004 in Navi Mumbai. Since its inception, it has become one of the fastest-growing industrial hubs. The institute aims to revitalize management training. The Institute has also pioneered management education in collaboration with industry, business leaders, and academics. Their mission is to give all aspiring young people who are considered to be of average academic achievement the opportunity to learn and progress in a variety of fields and transform these average individuals into world-class professionals. 

IBSAR provides opportunities and support to the average student so that they can pursue any profession and achieve their career dreams. Their procedures, systems, pedagogy, faculty, and infrastructure are perfectly aligned to achieve their vision and mission. They offer a Master of Business Administration in Digital Marketing (MBA in Digital Marketing in Mumbai) Course in affiliation with Asian International University (AIL). To take this course, candidates must pass their bachelor’s degree with a minimum of 50% in their academic year.

Course Name: MBA in Digital Marketing

Course Type: offline

Scholarship: No.

MBA in Digital Marketing Course Syllabus

Master of Business Administration in Digital Marketing

Semester 1

• Foundations of Management and Organisation Behaviour
• Accounting for Managers
• Managerial Economics
• Quantitative Techniques for Managers
• Marketing Management
• E-Commerce
• Lab for Microsoft Office

Semester 2

• Financial Management
• Product and Brand Management
• Customer Buying Behaviour
• Fundamentals of Digital Marketing
• Integrated Marketing Communications
• Website Planning and Structure
• Business Research Methods – Workshops

Semester 3

• Search Engine Marketing & Search Engine Optimization (SEO)
• Social Media Marketing
• Content Marketing
• Digital Entrepreneurship
• Lead Generation and Marketing Automation
• Email Marketing, Mobile Marketing and Video Marketing
• SPSS Lab

Semester 4

• Services management
• Strategic Management
• Personal Selling and Sales Management
• Project Management for Digital Marketing Firms
• Affiliate Marketing and Google AdSense
• Analytics – Web and Google
• Creative, Design Thinking, and Skill Development

Course Fee & Duration

The duration of this MBA program by IBSAR is 2 years and details regarding its fee structure are not provided on IBSAR’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: 09819238118 / 9320630222 / 8080870221
Email: admissions.ibsar@gmail.com / admissions@ibsar.ac.in / info@ibsar.ac.in

8. JAIN Online

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education. They have a marketing course equivalent to an MBA in digital marketing in Mumbai.

JAIN Online offers an MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing and E-commerce

Course Type: online

Scholarship: No.

MBA in Digital Marketing Course Syllabus

Online MBA In Digital Marketing And E-Commerce

Semester 1

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics

Semester 2

• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals
• Inbound Marketing: Content and Search Marketing
• Services Marketing and CRM

Semester 3

• Business Environment and Strategy
• Operations Management
• Growth Marketing
• Outbound Marketing: Digital Ads and Social Media Marketing
• Brand Management for E-Commerce
• Open Elective Course

Semester 4

• Web & Social Media Analytics
• Digital Product Management
• Marketing Analytics
• Integrated Marketing Strategy
• Cross-Functional Elective – Analytical Problem Solving for Business
• Master Thesis / Project*

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497 

Email: enrol@onlinejain.com

 

11. SkillCircle

Course duration and Fees

 

Career Opportunities after an MBA in Digital Marketing in Mumbai

Career opportunities after an MBA in Digital Marketing in Mumbai are growing rapidly in India & even faster in Mumbai. 

Mumbai, being the business & financial hub with 100s of brands, production houses, media companies & marketing agencies, getting a digital marketing job is much easier provided you have the correct skillset. 

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Mumbai compared to the whole of India. 

 

Who can enroll for an MBA in Digital Marketing in Mumbai?

Are you the correct fit for an MBA in Digital Marketing in Mumbai Program? Let’s know by understanding the two most likely groups of people who opt for an MBA in Digital Marketing in Mumbai and India. 

• Graduates: Marketing graduates who want to venture into digital marketing & specialize in it. However, graduates from other backgrounds such as engineering, commerce, finance, etc can also enroll.
• Working Professionals: Working professionals who are looking to upskill in the digital marketing field & expect a 20-30% salary hike in their performance review or expect better job opportunities. 

Don’t worry if you don’t fit into any of these categories! Get in touch with our counselors to know whether an MBA in Digital Marketing in Mumbai aligns with your goals.

Also Read: MBA in Marketing vs MBA in Digital Marketing, which is better?

How to Enroll in an MBA in Digital Marketing Program in Mumbai?

If you’re looking to pursue an MBA in Digital Marketing in Mumbai, here’s a step-by-step guide to help you with the application process:

• Choose an institute: Select a reputable institute that offers a programs MBA in Digital Marketing in Mumbai.

• Fill out the application form: Once you have selected the institute, fill out the application form accurately and submit it.

• Wait for a response: After submitting your application, you can expect a call from the institution within 1-2 weeks.

• Entrance Exam: If your application is accepted, you may be asked to take an entrance exam if you haven’t taken it already.

• Personal Interview: If you pass the entrance exam, you’ll be called for a personal interview round with the admission committee.

• Offer Letter: If you are selected, you’ll receive an offer letter from the institute.

Now that you have read about the admission process, I am 100% sure that you are passionate about pursuing an MBA in Digital Marketing from the top colleges for digital marketing in Mumbai. Let’s now jump into the FAQs for an MBA in Digital Marketing in Mumbai in 2024.

Frequently Asked Questions

Here are some of the popular queries asked on MBA in Digital Marketing in Mumbai

Q.1 Is an MBA good for digital marketing?

MBA in digital marketing in Mumbai is good for those graduates who want to kickstart their career in digital marketing with a specialization & for working professionals who want to expect a higher salary hike in their current job role. 

Q.2 What is an MBA in digital marketing in Mumbai?

An MBA in digital marketing in Mumbai is a 2-year post-graduate degree in the field of digital marketing.

Q.3 What is the salary after an MBA in digital marketing in Mumbai?

The salary after an MBA in digital marketing in Mumbai can be anywhere between INR 5-7 LPA. The salary depends upon your skillset, specializations & the industry you are working in.

Q.4 What job can I get with an MBA in digital marketing in Mumbai?

If you complete an MBA in Digital Marketing in Mumbai, you can apply for mid to senior-level jobs in the digital marketing departments of leading brands and agencies. The average starting salary could range from INR 5-7 LPA. To learn more about career opportunities, click here. 

Q5. What is the duration of an MBA in Digital Marketing course?

An MBA in Digital Marketing course is 2 years long. However, if you want MBA-level training in just 11 months with 100% guaranteed placements, you can enroll in India’s only MBA-level Post Graduation Program. 

Q.6 Who should opt for an MBA in Digital Marketing?

Ideally, graduates or working professionals opt for an MBA in Digital Marketing. 

Q7. What is the estimated fee for an MBA in Digital Marketing in Mumbai?

The estimated fee for an MBA in Digital Marketing in Mumbai is between INR 5-10 lakh per annum. The fee for IIDE’s MBA-Level PG in Digital Marketing is INR 5,95,000 in total.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the MBA in Digital Marketing in Mumbai and found it to help start your journey in the field of digital marketing.

If you are someone interested in mastering any specific field of digital marketing, then you should opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.

The future of marketing is digital and MBA in Digital Marketing in Mumbai is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well. 

I’m sure that after reading this blog you might have gotten some clarity about this post-graduation program & are somewhat willing to pursue it. But if you are still confused, you don’t need to go back to Google for more information.

Our senior academic counselors can help you understand this course & whether it is a good option for you in detail over a call. So get in touch with them at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.