In a previous article, we learned about the Complete SWOT Analysis of Daiwa House – Japan’s largest homebuilder. In this blog, today we will elaborate on the Marketing Strategy of Daiwa House – a Japanese home builder, specialising in prefabricated houses.
The Daiwa house industry is one of Japan’s leading companies in the housing, construction and real estate industries. The company is also involved in the development of factories, shopping malls, and healthcare facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs.
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Now, we will learn about the entire Marketing Strategy of Daiwa House by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more.
About Daiwa House – Company’s Overview
Daiwa House Industry Co Ltd. has now become a household name in Japan as a home building company that specialises in prefabricated houses. Not just homebuilding but it has brought diversity to its portfolio by engaging in constructing factories, shopping centres, health care facilities, and the management and operation of resort hotels, golf courses, and fitness clubs. Adding one more feather to the cap, it also operates as a sales agency for HAL robot suits.
Moreover, Daiwa House is also one of Japan’s largest owners and operators of freight logistics centres, with over 250 logistics properties under management, and further expansion has been planned in this business segment. The company was founded in 1955 in Osaka and is listed on the Tokyo Stock Exchange and Osaka Securities Exchange, being a constituent of the TOPIX and Nikkei 225 stock.
The first product that it launched was THE PIPE HOUSE. In September 1950, almost 20,000 houses were destroyed by a powerful typhoon that hit the Kansai area. Their founder Nobuo Ishibashi noticed that the rice plants in the paddies and the bamboo in the bamboo forests had not broken in the face of gale-force winds. Thus, he thought that rice plants and bamboo are cylindrical and hollow. He realised an opportunity to make a strong and safe house using steel pipes. Thus, our first product, the Pipe House, which gained its idea from rice plants and bamboo, came into being.
| CEO | Keiichi Yoshii |
|---|---|
| CMO | N/A |
| Area Served | Japan, US, China, Vietnam, Australia, Malaysia, Thailand, the Philippines, Indonesia, Mexico, India and Taiwan |
| Industry | Construction, Real Estate |
| Market Share/ Revenue | $15.59 Billion as of May 2022 |
| Vision | Daiwa House Group Symbol – the Endless Heart |
| Tagline | Enriching lives around the world. Our never-ending challenge, together with society, together with people. |
Marketing Strategy of Daiwa House
Now, let’s learn about the marketing strategy of Daiwa house and the campaigns implemented by them, and much more,
Segmentation, Targeting and Positioning
Segmentation
Daiwa House uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.
Targeting
The company does not produce anything to be sold, they work in construction industries throughout the world. So the concept of targeting does not apply to Daiwa House.
Positioning
Daiwa maintains its position in high-quality projects. Daiwa House has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.
Marketing Campaigns
Daiwa House does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their company. Their posts on social media platforms are mainly related to pictures of houses they architect for customers.
Daiwa House can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Daiwa House can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
Daiwa House is active on Social Media like Facebook, Instagram, LinkedIn and Twitter.
Facebook: 1,60,122 Likes
Instagram: 63.2K Followers
LinkedIn: 437 Followers
Twitter: 92 Followers
Daiwa House has more followers on Instagram than on Facebook & LinkedIn. The posts are mostly promotional and informative, with a few posts about their new house thrown in for good measure.
SEO Strategies
According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is great. As can be seen, Daiwa House has 17,065 organic keywords, which is considered great. That means Daiwa House’s digital marketing is gaining a lot of insights.
Also, the monthly traffic is around 1,10,000+, which is considered amazing. As a result, Daiwa House has improved its SEO Strategy a lot & also has monthly traffic to its website is pretty good.
Influencer Marketing
Daiwa House does not use any kind of influencers or brand ambassadors. Daiwa House should influence its customers by getting some famous personalities on board to promote their services.
ECommerce Strategies
Daiwa House is a home building company that specialises in prefabricated houses, here they don’t sell any products. Their way of getting connected with their customers is through traditional ways, so e-commerce strategies don’t play a major role in Daiwa House’s marketing strategy.
Content Marketing Strategies
Daiwa House is active on social media. Content that Daiwa houses post on social media is promotional & very informative with a post of a new house designed by them.
This ends our elaborative marketing strategy of Daiwa House. Let us conclude our learning below from the marketing strategy of Daiwa House.
Conclusion – What’s Unique in Daiwa House Marketing?
In the marketing strategy of Daiwa House, we saw that Daiwa House – Japan’s largest homebuilder is involved in the development of factories, shopping malls, health-care facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs. The company’s headquarter is in Osaka, Tokyo & Japan. According to SEO ranking, Daiwa House has great organic keywords & traffic arriving on their website is very good.
As the digital space is experiencing a boom in today’s world, a company needs to do better digital marketing.
Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Daiwa House has given you a good insight into the company’s marketing strategies.
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