Looking out for the best digital marketing courses in Lagos? If so then you are at the right place.
We have come up with a list of the top 5 digital marketing courses in Lagos that will assist you in achieving your goal, whether it is to improve your skills or to enter the world of digital marketing.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
As you know digital marketing has expanded at an unprecedented rate in recent years, with digital ad costs expected to account for two-thirds of total global advertising spending by 2023. In two years, that will be worth approximately $666 million. Thanks to digital marketing’s efficiency and effectiveness.
Hence, if you want to meet the demand, it’s more important to hone your digital marketing skills, making now an excellent time to start your career in digital marketing.
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Lagos for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Lagos.
List of Top 5 Digital Marketing Courses in Lagos
Here’s an overview of the top 5 digital marketing courses in Lagos and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Premium Digital Marketing
Premium Digital Marketing spent over 10,000,000 on ads for Facebook, Google, Twitter, Instagram e.t.c. Faculties are drawn from individuals from IT/Digital marketing background, Finance/Digital marketing background, Healthcare/Digital marketing background, Education/Digital marketing background, Sales & Marketing/Digital Marketing background. Premium Digital Marketing had 5 categories of students who have come to attend our classes. Some did digital marketing with institutions abroad but were not exposed to the hands on practical skills.
Course Syllabus
- Online Marketing Strategy
- Lead Generation, Sales Conversion, and Website Credibility
- Web Design (WordPress)
- Email Marketing
- Fundamentals of Graphic Design
- Google Analytics
- Content Marketing/Copywriting
- Social media marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
Course Highlights
- Learned from Certified and highly experienced Teachers
- Certification
- Career and business mentoring
- Access Internship and Job Opportunity
| Course Benefits Matrix | Premium Digital Marketing |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Premium Digital Marketing Academy (PDMA). To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a stellar rating of 4.9, Premium Digital Marketing Academy (PDMA) is a top choice for beginners and enthusiasts alike. Their experienced instructors guide students from scratch, ensuring a supportive and interactive learning environment ideal for mastering digital marketing’s in-demand skills.
Culture
For this course, we were unable to find any pictures of the student culture at Premium Digital Marketing Academy (PDMA). To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:+234 814 740 7026
Address: 29, Ogundana Street, Allen, Ikeja
3. Digital Marketing Skill Institute
Tobi Asehinde, the founder of Digital Marketing Skill Institute, has grown his company from a university bedroom to a global enterprise with over 115,384 people trained in 37 countries across four continents, as well as offices in the United States and Nigeria.
They provide students with courses and training in order to encourage them to start their own businesses. They want to be the best. They charge reasonable fees for their courses. Let’s look at their course syllabus to find out more about their programs.
Course Syllabus
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- WordPress Website and E-commerce
- Lead Generation
- Email Marketing
- Content Marketing
- Social Media Advertising
Course Highlights
- Real-Time Human Support Via Live Chat
- Private Coaching and Supportive Community
- Online Live Question And Answer Class To Learn From, Meet Friends, and Get Personalised Help
- 1-to-1 Remote Support with a Dedicated Coach
| Course Benefits Matrix | Digital Marketing Skill Institute |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
Students from Digital Marketing Skill Institute (DMSI) get placed at companies like –
Course Reviews
With a 4.8-star Google My Business rating, Digital Marketing Skill Institute (DMSI) garners praise for its supportive environment and effective instruction. Students commend the dedication of coaches who “repeatedly teach until you understand” and “offer valuable insights and guidance.” Additionally, the curriculum is lauded for being “comprehensive” and “user-friendly,” effectively preparing graduates for the demands of digital marketing. While some reviews highlight the intensity of the program, they ultimately recommend DMSI for those seeking a comprehensive and impactful learning experience.
Culture
For this course, we were unable to find any pictures of the student culture at Digital Marketing Skill Institute (DMSI) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +234 816 528 9018
Address: DigitalMarketingSkill Institute Services Limited. 72B Surulere Way, Dolphin Estate, 101222, Ikoyi, Lagos, Nigeria
4. WDC- Wild Fusion Digital Centre
Wild Fusion Digital Centre was founded by Abasiama Idaresit in 2014 to encourage and develop digital professionals to become contributing members of African society.
They not only teach digital marketing, but they also have a proven record of transforming amateurs into full-blown digital marketing professionals with hands-on technical skills.
Course Syllabus
- Introduction to Digital Marketing.
- Search Engine Optimization
- Email & Content Marketing
- Pay Per Click Marketing.
- Digital Display Advertising.
- Social Media Marketing (Module 1 to Module 5)
- Google My Business
- Web Analytics.
- Digital Strategy
Course Highlights
| Course Benefits Matrix | Wild Fusion Digital Centre |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The duration of the course is 2 – 5 weeks, depending on the schedule you choose. The fee for the course is approx. USD 191.
Course Placements
Course Reviews
Wild Fusion Digital Centre has a rating of on Google based on 117 reviews.
Culture
Here’s a glimpse of student life at Wild Fusion Digital Centre-
Contact Details
Phone: + (234)8 130807750
Email: digitalmarketing@wdc.com.ng
Address: Wild Fusion Digital Centre. 276B, Corporation Drive, Dolphin Estate, Ikoyi
5. Bizamarrow Technologies
Bizamarrow Technologies provides digital marketing course that covers topics like Digital Marketing Strategy, Conversion, Content Marketing, Search Engine Optimization, Social Media Marketing, Digital Sales, Email Marketing, Mobile Remarketing, Facebook Advertising, Pay Per Click PPC, along with practical hands-on learning to help students understand the topics.
This digital marketing course guides the students to become expert digital marketers with the ability to grow any business with digital marketing tools.
Course Syllabus
- Digital Marketing overview
- Content Marketing
- Social media marketing
- Link Building
- Email Marketing
- SEO Copywriting
- Keyword research and Analysis
- Competition Analysis
- Mobile SEO
- Affiliate Marketing Course
Course Highlights
- We train you to develop skills for real career growth in the digital age
- Practical hands-on training–Learn by working on real-world problems
- Learn from experts active in their field, not out-of-touch trainers
| Course Benefits Matrix | BiZmarrow Technologies |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Duration and Fees
The information regarding the duration and fees of the course is not provided. Please contact the course providers for further details.
Course Placements
We were unable to find any information about its placement assistance as their placement page is currently inaccessible.
Course Reviews
BiZmarrow Technologies has a rating of (386) reviews on Google.
Culture
Here’s a glimpse of student life at BiZmarrow Technologies-
Contact Details
Phone: 08088996437
Email: info@bizmarrow.com
Address: Suite SF5 Anafaraa Plaza 1st Avenue, by MIB plaza and 1212 Polo Club Gwarinpa, Abuja Nigeria
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Lagos?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing in demand in Lagos?
Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Q. Can I study digital marketing in Lagos?
Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
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