Dehradun is rapidly establishing itself as a key hub for digital marketing courses in India. Selecting the right program has become crucial for individuals seeking to excel in this dynamic field.
Among the top choices for digital marketing education in Dehradun stands IIDE – The Digital School, renowned for its comprehensive curriculum and industry-relevant training. Alongside IIDE, institutions like ISPL Academy and Hashtag Digital Marketing are also known as some of the leading institutions for digital marketing.
Given the city’s exponential growth, a surge in startups is evident, creating a high demand for individuals and businesses well-versed in the nuances of digital marketing.
Now, let’s quickly look at the types of digital marketing courses in Dehradun, to ensure you’re well-equipped to thrive in the dynamic field of digital marketing. This guide further delves deep into the details of these leading courses with placements, student culture, course reviews and more.
Types of Digital Marketing Courses in Dehradun
🎓Offline Courses:
If you want to master digital marketing in depth and gain some expertise, then an offline program is the way to go. These programs, typically in the form of a Master’s or PG, offer an extensive curriculum with a focus on advanced strategies, managerial skills, and practical training.
If you are young and have the time and energy to invest in your career, then you should opt for an exhaustive PG in digital marketing. The advantage of a post-graduate program is the potential for higher-paying roles and leadership positions in the industry. This also helps set a strong foundation in your career.
Recommended for: Freshers and Graduates
💼 Online Courses:
Online Courses offer an advanced level exploration of digital marketing certification from the comfort of your home. They cover a broader spectrum of topics, allowing learners a better understanding of the field.
If you have time commitments due to your job, business, or college then an online course is highly recommended. These online courses often span a few months, providing flexibility and an immersive learning experience.
Some of the online digital marketing courses are also available in a hybrid mode where some part of the training and assessment is conducted offline to further enrich the learning experience.
Recommended for: Working Professionals, Under Graduates, and Business Owners
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing course in Dehradun for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top 9 digital marketing courses in Dehradun.
List of Top 10 Digital Marketing Courses in Dehradun with Duration and Reviews
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1058 reviews) |
| ISPL Academy | 2 Months | 4.4 (127 reviews) |
| Doonite Academy | 5 Months | 4.8 (44 reviews) |
| Kraftshala | 5 months | Online Course |
| Proideators | Not Mentioned | Online Course |
| IIM Skills | 3 Months | Online Course |
| SERP Learn | 3 Months | 4.7 (38 reviews) |
| Digiperform | 4.5 Months | Online Course |
| Hashtag Digital Marketing | 3 Months | 4.9 (219 reviews) |
1. IIDE – The Digital School
We list IIDE as the #1 digital marketing course in Dehradun. Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Course Trainers
IIDE follows the policy of one trainer per module, providing students with the great opportunity of getting to learn specific modules from subject matter experts with over 15+ years of experience in what they teach.
Placements
The PG course provides 100% Assured Placements, along with a mandatory 2-month internship, to prepare the students for successful career opportunities.
Here are some companies, where IIDE students are placed:
Online Digital Marketing Course
The Online Digital Marketing Course in India consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing in Jaipur or grow their businesses.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Placements
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI-based mock interviews, soft skills & agency skills training, etc. to make you corporate-ready.
Some of the brands where IIDE alumni have worked are:
Course Highlights
| Course Benefits Matrix | Post Graduation in Digital Marketing | Online Digital Marketing Course |
|---|---|---|
| Ai Integrated Syllabus | ✅ | ✅ |
| Case Studies & Projects | ✅ (Harvard Business Review Case Studies) |
✅ |
| Placement Assurance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Offline course | ✅ | Online |
| Mandatory Internships | ✅ | ❌ |
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kushal Purohit found IIDE to be one of the best places to learn digital marketing. He highlighted the institute’s seasoned faculty, insightful presentations, and valuable networking opportunities. Throughout his 11-month course, he found the assignments and super sessions to be highly beneficial. He also commended IIDE’s placement cell for their excellent support in helping him secure a job at a top agency in Mumbai.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No: +91 91361 59148
Email ID: admissions@iide.co
Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
2. ISPL Academy
ISPL Academy, situated in Dehradun, has established itself as a reputable institution in the field of professional training and development. This institute is ranked #3 on our list of top digital marketing courses in Dehradun.
Known for its diverse array of courses, the academy excels in providing education that blends contemporary learning with practical application. With a focus on creating a conducive learning environment, ISPL Academy caters to a wide range of students and professionals looking to enhance their skill set.
Course Syllabus
- Introduction
- Search Engine Optimization
- Pay Per Click Marketing
- Keyword Research & Analytics
- Social Media Marketing
- Email Marketing
To know more about their course, check out their website.
Course Highlights
- Completion of the course
- Instructor Led
- Expert Faculties
| Course Benefits Matrix | Dehradun School of Online Marketing |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | Not Mentioned |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Hybrid |
| Mandatory Internships | ❌ |
Course Placements
We could not find any information related to companies where students of ISPL Academy are placed. You can connect with them to know more.
Course Reviews
ISPL Academy has a 4.4 rating on Google. Many students have highlighted that they found the institute’s faculty to be supportive. However, some students felt the opposite and did not have a good experience with the faculty. So before you enrol with the institute we would recommend you to connect with the alumni to get an understanding of their learning experience.
Culture
Here’s a glimpse of ISPL Academy’s student culture –
Contact Details
Phone: 99974-11884
Email: training@isplacademy.com
Address: General Mahadev Singh Rd, opp. Engineers Enclave, Shanti Vihar, Kaonli, Dehradun, Uttarakhand 248001
3. Doonite Academy
Doonite Academy offers a range of training programs, with a particular focus on digital marketing. We have listed Doonite Academy as #4 on our list of Digital Marketing courses in Dehradun.
The academy’s curriculum is designed to align with the current trends and demands of the digital marketing industry, providing a balance of theoretical and practical learning experiences. Known for its structured approach to education, Doonite Academy is recognized as a provider of comprehensive training in this field.
Course Syllabus
- Digital Marketing Overview
- Email Marketing
- WordPress
- Website Designing
- Google Ads course
- Facebook Ads course
To know more about their course, check out their website.
Course Highlights
- Live training
- Comprehensive curriculum
- Practical Learning
| Course Benefits Matrix | Doonite Academy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance |
❌ Assistance provided |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Hybrid |
| Mandatory Internships | ❌ |
Course Placements
Doonite Academy offers placement assistance to its students. The institute also helps students with CV & interview preparation. We could not find any information on companies where their students are placed.
Course Reviews
Doonite Academy has a 4.8 rating on Google. Many students have highlighted that they found their courses to be practical. The course is comprehensive considering the fee.
Culture
We could not find any pictures related to the student culture of Doonite Academy. You can connect with them to know more.
Contact Details:
Phone: 9056223556
Email: info@doonite.com
Address: 80, Sadbhav Kunj, Phase-2nd, Panditwari, Dehradun, Uttarakhand 248001
4. KraftShala
Kraftshala is listed as #5 on our list of digital marketing courses in Dehradun. The institute aims to provide comprehensive learning experiences to individuals seeking to enhance their digital marketing skills.
Kraftshala distinguishes itself by offering a curriculum designed to meet the evolving demands of the digital marketing landscape. This institute focuses on delivering a range of modules that cover various aspects of digital marketing, enabling students to gain a well-rounded understanding of the field.
Course Syllabus:
The institute offers two specializations,
- Digital Marketing
- Content & Social Media Marketing
We will be taking a look at the curriculum of their digital marketing course:
- Designing Integrated Digital Marketing Campaigns with Facebook ads
- Google ads
- Google Analytics
- SEO
- E-commerce
Course Highlights
- 2 specializations
- Industry experts
- Access to Kraftshaala Community
| Course Benefits Matrix | Kraftshaala |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | Not Mentioned |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships |
✅ 8 week internship |
Course Placements
Students from Kraftshala have been placed at companies like –
Course Reviews
Krafshala has a 4.3 rating on Google. Many students have praised the institute for its relevant course curriculum and exceptional trainers, however, some were dissatisfied with the placement opportunities.
Culture
Since the course is online, we could not find any pictures depicting the student culture. You can get in touch with the institute to know more.
Contact Details
Phone: +91 7827135490
Email: contact@kraftshala.com
5. Proideators
Proideators is listed as #6 on our list of digital marketing courses in Dehradun. This institute is recognized for its commitment to providing educational resources and training in the field of digital marketing.
Proideators aims to equip individuals with the necessary skills and knowledge required to thrive in the dynamic realm of digital marketing. The institute’s curriculum is designed to cover a wide range of digital marketing concepts, including but not limited to search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and content marketing.
Course Syllabus
- Fundamentals to Digital Marketing
- HTML & CSS in Digital Marketing
- Website Development (Blog/Corporate)
- Ecommerce Website Development
- Programmatic Marketing & Advertising
- Business Listings (Google My Business)
- SEO (Search Engine Optimization)
- Google Search Console (Webmaster Tools)
You can check out their website to see their entire curriculum
Course Highlights
- Industry recognized certification
- 12 hrs free back-up classes
- Job Assistance
| Course Benefits Matrix | Proideators |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ Assistance |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Hybrid |
| Mandatory Internships | ❌ |
Course Placements
Students from proideators have been placed at companies like –
Course Reviews
Proideators has a rating of 4.4 on Google. Many students have highlighted that they found their courses to be informative and insightful. They have also appreciated the course trainers and the learning environment. However, some students did not have a good experience with the placements.
Culture
As the course is online, we couldn’t find any pictures depicting student culture. Please contact the institute for more information.
Course Details
Phone: 07665542542
Email: mail@ventureheapacademy.com
Address: Krishna Tower, Near Triveni Flyover, Gopalpura Bypass Road, Jaipur – 302015.
6. IIM Skills
IIM Skills stands as a prominent online educational technology institute in India, extending its influence to 23 cities across Asia. We have listed them as #7 on our list of Digital Marketing courses in Dehradun. The institute boasts an array of professional courses encompassing fundamental and advanced subjects, delivering an extensive 180-hour digital marketing training program facilitated by seasoned trainers and industry professionals.
With a track record of instructing more than 25,000 students across 1,000 batches, IIM Skills goes beyond education by providing placement assistance and aiding students in crafting compelling resumes.
Course Syllabus
- Search Engine Optimization
- Social Media Marketing
- E-commerce Marketing
- SEM
- Web Analytics
- Automation
You can check out their website to see their entire curriculum.
Course Highlights
- 10+ Case Studies
- 13 Other Certifications Preparation
- Easy EMI options
- They specialize in Content Writing Training
- Portfolio Building
| Course Benefits Matrix | IIM Skills |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance |
❌ Assistance |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
Students from IIM skills get placed at companies like – Straive, Shirjeel, Skylark, Infiniti, BankDhofar, Citibank and Apna Paisa.
Course Reviews
IIM Skills has a 4.9 rating on Google, derived from 264 reviews. Students have emphasized positive learning experiences and commended the supportive nature of their trainers. However, some reviews have expressed concerns about the lack of a structured framework and course flow.
Culture
We could not find any pictures of the student culture at IIM Skills as they offer an online course. We recommend you contact the institute for more information.
Contact Details
Phone: 8800290309
Address: 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura New Delhi.
Email: info@iimskills.com
7. SERP Learn
Ranked #8 on the list of digital marketing courses in Dehradun, SerpLearn is an esteemed institute dedicated to providing comprehensive education in the realm of digital marketing. With a commitment to excellence, SerpLearn offers a diverse range of courses aimed at equipping students with the skills and knowledge needed to thrive in the dynamic landscape of digital marketing.
Course Syllabus
- Introduction To Digital Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Web Analytics
You can check out their website to see their entire curriculum.
Course Highlights
- Google Certification
- Flexible timing
- Practical Tools
| Course Benefits Matrix | SERP Learn |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance |
❌ Assistance |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
SERP Learn offers placement assistance to its students. The institute also offers expert faculty, hands-on training, and dedicated job placement assistance. However we could not find any information about the companies where the students of SERP Learn are placed at.
Course Reviews
SERP Learn has a 4.7 rating on Google. The course curriculum is well-received for its alignment with industry trends. Many students have also highlighted that the institute’s trainers are extremely knowledgeable and supportive. Overall the institute has received decent reviews.
Culture
Here’s a glimpse of SERP learn’s lectures –
Contact Details
Phone: 073021 36089
Address: H, Rasoighar Restaurant, N/o, Dilaram Chowk, Bazar, Dehradun, Uttarakhand 248001
Email: serplearn@gmail.com
8. Digiperform
Digiperform, an e-learning platform, specializes in delivering digital marketing courses in Dehradun. Their flagship program, the Online Marketing Professional Course (dCOMpro), is meticulously crafted to equip students with theoretical knowledge and hands-on training across 15 essential digital marketing skills. Ranked at #9 on our list of Digital Marketing courses in Dehradun, Digiperform stands out for its comprehensive curriculum.
Beyond the robust training, the program extends valuable career support to students, encompassing in-course internships, simulated interview sessions, campus drive placements, opportunities on the Learning Management System (LMS), and guidance on crafting impactful resumes.
Course Syllabus
- Marketing Foundation
- Consumer Behaviour
- Graphic Designing
- Video Marketing
- SMO
- FB & Insta Ads
- SEO
You can check out their website to see their entire curriculum.
Course Highlights
- Campus Drive
- LIVE practical Sessions
- Mock Interview
| Course Benefits Matrix | Digiperform |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Optional |
| Mandatory Internships | ✅ |
Course Placements
Students from Digiperform Institute have been placed at companies like iGlobe Solution, FinPlus, iDIVA, and W2A –
Course Reviews
Digiperform holds an average rating of 3.6 out of 5 stars on Trustpilot. While numerous students have shared positive learning experiences, some students have talked about frequent instructor changes. This indicates that Digiperform is generally well-regarded; however, it’s advisable to conduct personal research before making a decision to enrol in one of their courses.
Culture
Here’s a glimpse of student life at Digiperform –
Contact Details
Phone: 909-000-7444
Address: A-39, Second Floor Block EC, Vishal Enclave Rajouri Garden, Opposite TDI Mall, New Delhi, Delhi 110027
9. Hashtag Digital Marketing
Hashtag Digital Marketing Institute, featured at #10 on our list of digital marketing courses in Dehradun, presents a comprehensive platform for individuals seeking to delve into the realm of digital marketing.
The institute boasts an array of courses designed to equip students with practical skills and knowledge essential for navigating the dynamic landscape of online marketing. With a commitment to delivering quality education, Hashtag Digital Marketing focuses on providing a conducive learning environment.
Course Syllabus
- Introduction to Marketing
- Introduction to Digital Marketing
- Web technologies – Digital Footprints
- WordPress Website Development
- Search Engine optimization ( SEO )
- Photoshop Graphic Designing
You can check out their website to see their entire curriculum.
Course Highlights
- 100% placement assistance
- Google-certified digital marketing professional
- Advance topics
| Course Benefits Matrix | Hashtag Digital Marketing |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We could not find any information related to companies where students of Hashtag Digital Marketing are placed at.
Course Reviews
Hashtag Digital Marketing has a 4.9 rating on Google. Many students have appreciated the guidance provided by the institute. They have also mentioned that the institute’s trainers are highly supportive and knowledgeable. However, some students were dissatisfied with their placements.
Culture
Here’s a glimpse of lectures at Hashtag Digital Marketing –
Contact Details
Phone: 909-000-7444
Address: A-39, Second Floor Block EC, Vishal Enclave Rajouri Garden, Opposite TDI Mall, New Delhi, Delhi 110027
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to.
You can do this in three simple steps on Linkedin.
For example: Search for “IIDE” or any institute > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course and finding out if the course is worth it.
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
If you are still confused, you should consider talking to a digital marketing career expert to understand your strengths and choose the best digital marketing institute for you!
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which institute offers the best digital marketing courses in Dehradun?
Ans: As we have mentioned in the listicle above, IIDE’s PG in Digital Marketing and Online Digital Marketing course is the best if you want to pursue a career in digital marketing in Dehradun. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What is the fee for a digital marketing course?
Ans: The fee for a digital marketing course would range between INR 10,000 to INR 6,00,000 depending on the level of the course you choose and the institute you do it from.
Q. What is the eligibility for digital marketing courses in Dehradun?
Ans: Different institutes have different eligibility requirements for digital marketing. Class 12 passing certificates are usually required for the certification course. In contrast, you need a graduation degree from a university-recognized college to take a postgraduate digital marketing course.
Q. What is the salary of a digital marketer in Dehradun?
Ans: The average salary of a digital marketer in Dehradun is INR 16,800 per month for a fresher. The salary of a Digital Marketing Manager with 5 years of experience is INR 2.25-3.0 LPA on average. This depends on the organization’s size, level of expertise, and experience of the professional.
Q. Is digital marketing a good career?
Ans: There is no doubt that digital marketing is a good career choice. A fast-growing industry, Digital Marketing offers exciting opportunities and challenges. The rewards of skilled employees are great, and their careers progress faster. It doesn’t matter if you’re creative, tech-driven, or analytical, there’s a place for you in digital marketing.
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Excellent analysis of Digital Marketing courses in Dehradun. Knowing the opportunities within online vs. offline courses is beneficial.