IIDE launches New Professional Program to create Strategic Digital Marketers

Yes, you read that right! I am so excited to announce that we’ve launched a new 6-month online digital marketing program called the ‘Professional Certification in Digital Marketing & Strategy’.

But you might wonder, why ANOTHER online program when we already have one?

Why has IIDE launched a new online program?

We live in the era of artificial intelligence (AI) and literally everyone is talking about it.

While the world is just talking, the digital marketing industry has AI replacing executive-level jobs. 

And young marketing professionals are asking this deal-breaker question – Why will someone hire me if they can buy an AI tool and get work done?

As the founder & CEO of a leading digital marketing institute, I was intrigued to know what recruiters in 2023 are looking for when hiring digital marketers. 

As a result, we at IIDE conducted a survey for recruiters, and more than 200 recruiters told us one thing- 

WE WANT STRATEGISTS! 

Gone are the days when digital marketers worked to execute. 

Now, digital marketers are hired to think, strategize and learn how to execute with the help of AI.  

To bridge this gap between the AI-dominated digital marketing industry and working professionals, IIDE has curated & launched a new online program. 

The new online program, called Professional Certification in Digital Marketing & Strategy, focuses on not just basics to advanced concepts of digital marketing but also strategic concepts such as media planning, conversion rate optimization, agency skills, client servicing, etc. 

Now, the next question is, what is so different about this program that no other digital marketing institute is offering?

What is different in this program?

While researching and curating the Professional Certification in Digital Marketing & Strategy, we had only one goal- Create a program that will shape young learners and working professionals into strategy decision-makers. 

Here are some of the USPs of our new program which I am confident will create a strategist in you –

1. Simulation and Case Studies from Harvard Business Review

To bring real-life situations to class, we’ve partnered with Harvard Business Review to give access to their interactive case studies and simulation to our PCDMS students. 

Here’s a brief glimpse of HBR Case Studies & Simulation –

(Simulation from Harvard Business Review)

(Interactive Multimedia Case Study from Harvard Business Review)

2. AI-Based Mock Interviews

IIDE offers 100% placement assistance to their students who opt for it. We not only help in connecting students with our 250+ hiring partners but also train them in soft, agency & leadership skills to make them corporate-ready. 

To enhance the experience of placement, the new program PCDMS includes AI-based Mock Interviews enabled by an AI-powered tool, Languify. 

With AI-based mock interviews, you will know exactly where you performed well, how good was your communication, how is your body posture & in what areas you need to improve.

This will 100% improve your chances of getting placed faster & at better positions than other candidates.

(Source: Languify) 

3. Trainers who are Industry Experts

Trainers are a crucial part of any program and with PCDMS, we intend to bring experienced leaders to teach you. 

All of them carry years of work experience and expert knowledge about their subjects. Trainers will not only break down the concept to ensure everybody learns but also showcase real-time examples to students. 

Some of the trainers that will teach PCDMS are- 

4. Case Study based Practical Assignments

Becoming a digital marketing strategist means creating campaigns, end-to-end, from brainstorming to launch. You need to know how to break down each task like setting a consumer journey, setting goals for Instagram Ads, defining a target audience, etc. 

The new Professional Certification in Digital Marketing & Strategy focuses on not just teaching concepts but also learning how to strategize in real-time with practical assignments.

Here’s an glimpse of an assignment where the students have to map a customer journey:

5. Low Teacher to Student Ratio for Personalised Training

It is very easy for any online program to include 100-200 students in one batch with easy accessibility to online platforms. But students face a lot of challenges studying with so many peers. Similarly, the teacher/trainer faces the issue of catering to each student. 

A huge batch size often leads to dissatisfaction and a waste of money for those who signed up for 

IIDE has the lowest teacher-to-student ratio, 1:40, compared to other institutes which have a ratio of 1:100. 

By limiting the size of our batch to 40, we ensure that each student is catered to personally & teachers are also able to monitor the progress of each student meticulously. 

6. Mastering AI Tools

AI might not replace you, but someone who knows how to use AI will definitely replace you. To be irreplaceable, it is important that digital marketing strategist knows how to work with AI tools that can help them execute certain tasks. 

IIDE’s new program PCDMS includes training in AI tools across all subjects such as design, content, copywriting, video creation, etc. 

These are the tools you will master during the program:

To Conclude,

If you want to flourish in the coming decades, you need to- 

• Embrace AI 
• Learn to think on your feet 
• Focus more on strategy 
• Work on your soft and corporate skills

When it comes to our new online course, we identified the need of recruiters in this AI-dominated industry, understood what the new-age digital marketers will need in their skill set & created a program to train & groom them accordingly. 

As I mentioned before, whoever opts to enroll for PCDMS or Professional Certification of Digital Marketing & Strategy, will skip a step of an executive-level job & can directly ask for a strategy-level career in digital marketing. 

And with our 100% placement assistance, it will get you to the strategy-level job even faster. 

If you want to skip this step to get to your dream career faster, talk to one of our career counselors today to learn more about our all-new program.  

We’re offering a scholarship of up to INR 30,000 on this program to everyone who enrolls for the first 2 batches, so act fast!