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Digital Marketing Basics

Digital Marketing Basics

Digital marketing is the new way of promoting and selling products and services by leveraging online marketing tactics. Learn the different components of Digital Marketing that you can make use of to promote your business to potential customers on the internet.

SEO Basics

Organic search by users contributes up around one-third of user traffic to company websites. It accounts for more traffic than paid and social media put together! This tells us that SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of Search Engine Optimisation. In this MasterClass you will get to know what is SEO and why it is important to make efforts for it.

Paid ways to Market Online

Paying Companies like Google, Microsoft Bing, Facebook, Twitter etc. to make your business visible to users is one of the easiest ways to reach consumers online. Understand the various paid ways to market on the internet and how they will help you earn more.

Social Media Marketing

Social Media is where all your users are. As more and more people get on these social media platforms to scroll through content, the better opportunities you get to influence them to purchase your business. Learn how you can leverage the reach of Social Media Platforms to attract your audience towards your products or services.

Using Ads to target People

If you don’t target the right audience, you will not be able to get good results of your Facebook and Instagram Ad Campaigns. Understand how you can ensure the correct targeting to get better results for your spendings.

Remarketing Campaigns

Remarketing is a great way to connect with users who have previously interacted with your website or mobile app. It allows you to strategically position your ads before these audiences as they browse Google or its partner websites. This helps you to increase your brand awareness or remind those people to buy from you. Understand what is remarketing and why it is the most powerful way to make people purchase.

Online Reputation Management

Online Reputation Management is a powerful way to impact consumer’s perception about your brand or business. It allows you to portray all good things about your company when a potential consumer looks for you online. Learn why Online Reputation matters and how you can use it to create a positive impression in people’s mind.

SEM Basics

Search Engine Marketing refers to a system where businesses pay Google to show their ads in the search results. SEM should be a fundamental part of your online marketing strategy. Understand what is Search Engine Marketing and how it can be a very valuable tool for getting your business in front of customers.

Organic Ways to Market Online

Organic Marketing is marketing your product or service online without paying Google, Facebook, or Instagram. Learn how you can do that, what techniques you can use and how you can benefit from it.

Money and Budget

Having money to spend on Online Marketing won’t ensure success. You need to know how much to spend and which avenues to tap. Know where to spend your money in Digital Marketing to get the maximum return on investment based on your marketing goals.

Facebook and Instagram Ads

You can pay for Facebook and Instagram ads that get you the necessary visibility on the platforms. Understand what Facebook and Instagram ads are and how they can be an effective way to connect with your audience.

Process of Creating an ad

Follow a step by step guide to create your first Facebook ad. See all the steps that you need to do. Watch carefully as Karan publishes a live ad in front of you in the MasterClass.

Email and Sms Marketing

Emails and SMS are still a quite successful medium of communicating with users. It allows you to put your sales message directly in their inbox. It is one of the most penetrative forms of online marketing. Understand how Emails and SMS can boost your marketing efforts and how you can gain from it.