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IIDE Super Session Topic

Media during Pandemic – ‘To be or not to be’

  • A Super-session with Mr. Jahid Ahmed – VP & Head – Digital, Content and Social Media Marketing at HDFC Bank on
    Media during the Pandemic: To be or not to be
  • The session began with Mr. Jahid sharing with us the video campaign, ‘Hum Haar Nahi Maanenge’, launched by HDFC
    Bank in early 2020. It is a great example of how a brand must understand consumer sentiment and then define its
    own role to serve the society
  • He spoke about the boundaries a brand must set when communicating with the consumers over a situation like the
    pandemic, and stated examples of campaigns done by Lifebuoy, Disney, and Adobe, which added value to the
    consumer’s life rather than anxiety
  • Mr. Jahid also mentioned that digital platforms should be utilized to show the human side of a brand and it was
    quite interesting to see a brand from the BFSI sector like HDFC Bank, creating fun and engaging content on social
    media that caputalises on trends contexts and scores high on relativity”

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