Scope of MBA in Digital Marketing in Pakistan: Detailed Study

Updated on: May 9, 2024

In today’s digital age, businesses in Pakistan are rapidly moving online, and the Scope Of MBA in Digital Marketing in Pakistan is also growing and need for skilled digital marketers has rising. An MBA in Digital Marketing equips professionals with the knowledge and tools to navigate this fast-growing field effectively.

The program covers a wide range of subjects, including social media marketing, search engine optimization (SEO), email marketing, content creation, and data analytics. With these skills, graduates can help businesses reach their target audiences, increase brand awareness, and drive sales through various digital channels.

Moreover, an MBA in Digital Marketing in Pakistan provides valuable hands-on experience through internships, case studies, and real-world projects. This practical exposure ensures that graduates are well-prepared to tackle the challenges of the digital marketing landscape.

As Scope Of MBA in Digital Marketing in Pakistan, the demand for skilled digital marketers continues to rise. An MBA in Digital Marketing can open doors to exciting career opportunities in diverse industries, such as e-commerce, advertising agencies, media companies, and consulting firms.

Get Assured Placements - PG in Digital Marketing

What is Digital Marketing ?

Digital marketing is the art and science of using digital channels to connect with audiences and drive business growth. It’s more than just ads on websites; it’s a dynamic ecosystem encompassing social media, search engines, email, and beyond. In the age of digital world, Scope Of MBA in Digital Marketing in Pakistan is growing rapidly, and transforming the way businesses interact with consumers.

Digital marketing can be used to target specific audiences, measure campaign performance in real-time, and adapt strategies. It’s a game-changer for industries , from small startups to multinational corporations, enabling them to reach global audiences with precision and efficiency.

In response to this increasing demand, digital marketing education and courses have been more accessible, offering aspiring marketers the opportunity to master the skills which are needed in this ever-evolving field. These courses cover a several topics, including search engine optimization (SEO), social media marketing, content creation, and data analytics. They equip students with the skills and knowledge needed to thrive in the fast-paced world of digital commerce.

In essence, digital marketing is not just a tool; and innovation and growth in this field is helping to grow the Scope Of MBA in Digital Marketing in Pakistan and boosting industries forward in an increasingly digitized world. With the right education and expertise, individuals can use its power to shape the future of marketing and drive unprecedented success for businesses worldwide.

Scope of MBA in Digital Marketing in Pakistan

Digital marketing is growing fast in Pakistan, just like in other countries. Businesses of all sizes are realizing how important digital marketing is for their success in today’s digital world. From new startups to big, established companies, having a strong online presence is very important.

New trends like artificial intelligence (AI) are changing the digital marketing landscape. AI helps create personalized experiences for customers and makes it easier to optimize marketing campaigns. As technology keeps advancing rapidly, marketers need to stay up-to-date with these changes to remain competitive.

In the next five years, the Scope Of MBA in Digital Marketing in Pakistan is expected to grow a lot. With the rise of e-commerce and social media platforms, the demand for skilled digital marketers will increase sharply. According to recent studies, the digital marketing industry in Pakistan is expected to grow at a rate of 15.7% every year between 2023 and 2028 (Source: Digital Marketing Industry Report, 2023).

Additionally, analytics and data-driven marketing will become more important. They will help businesses make better decisions and run targeted campaigns. It is estimated that by 2025, over 60% of Pakistani businesses will use data-driven marketing strategies (Source: Pakistan Digital Transformation Report, 2023).

To be successful in this dynamic field, future digital marketers will need a diverse set of skills, including creativity, analytical abilities, and adaptability. Having expertise in emerging technologies and a deep understanding of consumer behavior will be key to achieving success in the constantly evolving Scope Of MBA in Digital Marketing in Pakistan.

Overview of the Digital Marketing Job Market in Pakistan 

Scope Of MBA in Digital Marketing in Pakistan is soaring, reflecting the global trend towards digitalization. Various industries and businesses are fueling this demand, ranging from e-commerce giants and tech startups to traditional brick-and-mortar establishments seeking to establish a robust online presence.

MBA graduates specializing in digital marketing have a variety of roles and positions to choose from, each offering unique opportunities for career advancement. These roles include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager.

Entry-level positions in digital marketing typically offer competitive salaries, with ample room for growth as professionals gain experience and expertise. Salaries vary across sectors, with roles in e-commerce and technology often commanding higher compensation packages compared to sectors like education or healthcare.

As digital marketing continues to enter every aspect of business, the demand for skilled professionals is only expected to increase. Here’s a table that shows the job prospect and their average annual salary in pakistan: 

Digital Marketing Role Average Annual Salary in Pakistan (USD$)
Content Marketing Strategist $18,000 – $28,000
Analytics Manager $17,000 – $27,000
SEO SpecialistSEO Specialist $15,000 – $25,000
Social Media Manager $15,000 – $25,000
Digital Marketing Specialist $20,000 – $30,000


How to start your career in Digital Marketing

Beginning a career in digital marketing offers multiple pathways, each with distinct advantages and considerations. While formal education, like pursuing an MBA in Digital Marketing, provides structured learning and a comprehensive grasp of industry fundamentals, self-learning offers flexibility and customization to individual preferences and pace.

Practical experience is essential for aspiring digital marketers. Internships, freelancing, personal projects, and contributing to open-source marketing initiatives are excellent avenues for skill development and portfolio building. These experiences not only demonstrate practical abilities but also exhibit initiative and adaptability, highly valued traits in the field.

Developing an impressive portfolio is critical for standing out in a competitive job market. Highlighting relevant projects, campaigns, and accomplishments showcases proficiency and ingenuity. Incorporating measurable results provides tangible evidence of impact and success.

In essence, launching a career in digital marketing necessitates a blend of education, certification, practical experience, and a strong portfolio. By leveraging these resources and staying abreast of industry trends, aspiring marketers can forge a path to success in this dynamic and constantly evolving field.

Popular Digital Marketing Certifications in Pakistan


1. IIDE – Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]

2. IDM Digital Marketing Certification (Institute of Digital Marketing Pakistan)

Offered by IDM, a leading digital marketing institute in Pakistan, this comprehensive certification course covers various aspects of digital marketing, making you a well-rounded professional in the field. From mastering Search Engine Optimization (SEO) to get your website ranking high on search engines, to social media marketing to engage audiences on the right platforms, you’ll gain the ability to craft targeted campaigns. Equipping you to create compelling content, nurture leads through email automation, and strategically manage online ad campaigns. This program goes beyond theory, providing you with the hands-on skills and knowledge to develop and implement effective digital marketing strategies that drive real results.

Who it’s for:

  • Beginners with no prior digital marketing experience
  • Marketing professionals seeking to enhance their digital marketing skillset
  • Business owners looking to manage their own online marketing campaigns 


  • Gain a solid understanding of core digital marketing concepts
  • Learn practical skills for implementing successful digital marketing campaigns
  • Get certified by a renowned institute, boosting your resume and credibility
  • Network with industry professionals and potential employers
  • Access career guidance and support from IDM
  • Opportunity to specialize in specific digital marketing areas through advanced courses 

3. Google Digital Garage Fundamentals of Digital Marketing Certification

This free online certification by Google equips you with the building blocks of success in the ever-evolving world of digital marketing. It delves into essential areas like online advertising, where you’ll learn to create and manage targeted campaigns that reach the right audience. Mastering Search Engine Optimization (SEO) will equip you to get your website seen by potential customers searching for your products or services. The course also covers social media marketing, giving you the tools to engage audiences and build a strong online presence on the platforms they frequent.

Who it’s for:

  • Individuals with no prior digital marketing knowledge
  • Business owners or entrepreneurs interested in learning digital marketing basics
  • Anyone seeking to improve their online marketing skills 


  • Completely free and accessible to everyone
  • Learn at your own pace with flexible online modules
  • Earn a recognized certificate from Google upon completion
  • Gain practical skills for promoting your business online
  • Understand how to track and measure marketing results
  • Explore further learning paths based on your interests 

4. Omni Academy Digital Marketing Certification

​​Offered by Omni Academy, a respected name in digital marketing training, this certification program takes you beyond the basics. Sure, you’ll gain a strong foundation in core digital marketing channels like SEO, social media marketing, content marketing, and email marketing. But Omni Academy goes a step further, providing in-depth training that equips you to truly master these strategies. Whether you’re a beginner seeking to launch your digital marketing career or a seasoned professional looking to refine your skillset, this program caters to your needs.

Who it’s for:

  • Individuals with no prior digital marketing experience
  • Marketing professionals looking to advance their digital marketing knowledge
  • Freelancers seeking to build a career in digital marketing 


  • Comprehensive curriculum covering a wide range of digital marketing topics
  • Learn from industry experts with practical experience
  • Gain hands-on experience through practical exercises and projects
  • Earn a recognized certificate upon completion
  • Access career counseling and job placement assistance
  • Opportunity to pursue specialized digital marketing courses 

5. National Institute of Skilled Training (NIST) Digital Marketing Specialist Certification

Offered by the National Institute of Skilled Training (NIST), a well-respected government-backed institute in Pakistan, this certification program ensures you gain a well-rounded understanding of digital marketing. Their comprehensive curriculum dives deep into various disciplines, from Search Engine Optimization (SEO) to get your website ranking high on search results, to social media marketing to connect and engage with your target audience on the platforms they use most.

Who it’s for:

  • Individuals with no prior digital marketing experience or limited knowledge
  • Marketing professionals seeking to broaden their digital marketing skillset
  • Fresh graduates or job seekers looking to enter the digital marketing field 


  • Gain a well-rounded understanding of core digital marketing concepts
  • Learn practical skills for planning, executing, and measuring digital marketing campaigns
  • Earn a recognized certification from a government-affiliated institute
  • Enhance your employability and career prospects in the digital marketing field
  • Network with other aspiring digital marketing professionals during the program
  • Opportunity to pursue advanced digital marketing specializations after completion 
Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the scope of an MBA in digital marketing in Pakistan?

An MBA in digital marketing in Pakistan offers immense scope as the country’s digital landscape continues to expand rapidly. With businesses increasingly shifting towards online platforms, there is a growing demand for professionals with expertise in digital marketing strategies.

Q. What are the career opportunities after completing an MBA in digital marketing?

Upon completing an MBA in digital marketing, graduates can explore various career paths including digital marketing manager, social media strategist, SEO specialist, content marketer, and digital analytics expert. They can also pursue roles in e-commerce, advertising agencies, and digital marketing consultancy firms.

Q. Is it necessary to have a background in marketing or IT to pursue an MBA in digital marketing?

While a background in marketing or IT can be advantageous, it is not always necessary to have prior experience in these fields to pursue an MBA in digital marketing. Many programs offer foundational courses to help students build the necessary skills and knowledge required for success in the digital marketing industry.

Q. How can an MBA in digital marketing benefit my career in Pakistan?

An MBA in digital marketing can significantly enhance your career prospects in Pakistan by equipping you with the latest digital marketing techniques, strategies, and tools. It provides you with a competitive edge in the job market and opens up opportunities for career advancement and higher salaries.


Digital marketing has evolved and firmly established itself as the new norm in Pakistan. The country offers abundant opportunities and exposure for individuals to secure roles across various digital marketing domains such as affiliate marketing, content marketing, and more. With the market’s shift towards digital platforms, MBA programs specializing in digital marketing have emerged in Pakistan, significantly expanding the scope for professionals in this field. Consequently, it’s evident that the trajectory of MBA in digital marketing is on a steep incline.

For a comprehensive understanding of the digital marketing landscape before embarking on an MBA journey, consider enrolling in IIDE’s Online Digital Marketing Course. Connect with us at [email protected] for a complimentary counseling session and delve deeper into the world of digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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