MBA in Digital Marketing in South Africa: Colleges, Eligibility, Career Opportunities

 An MBA program in digital marketing can provide students with a comprehensive understanding of marketing principles and strategies, as well as how to apply them in a digital context. This can include topics such as data analysis, search engine optimization, social media marketing, and email marketing, among others. 

In this blog, we will discuss MBA in Digital marketing in South Africa with a brief of several terms such as the eligibility criteria to join an MBA course, the application process, and career opportunities in South Africa.

In South Africa, the e-commerce, retail, and tourist sectors are some of those that have a specific demand for experts in digital marketing. The need for skilled digital marketers is expected to increase as more companies in these and other domains shift their focus online.

Top 11 Institutes for MBA in Digital Marketing in South Africa

After careful research and reading about student experiences, we believe that the following 11 colleges/institutes offer the best MBA in Digital Marketing courses in South Africa

Digital Marketing Institute	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	USD 7,150	4.8
University of Johannesburg	2 years	N/A	4.3
Vega School	1 year	USD 2,575.80	4.4
Henry Harvin Education	1 year	N/A	4.1
Simplilearn	11 Months	USD 7,800	4.3
JAIN Online	18 Months	USD 24,000	3.3
Digital Vidya	4 months	USD 5,976	4.7
Coursera	N/A	N/A	3.1
upGrad	2 years	USD 66,000	3.2
IIM Skills	120 hours	USD 3,588 + GST	4.8
SkillCircle	4 months	USD 48,000	4.7

 

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

 

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

 

2. University of Johannesburg Graduate School of Business Leadership

The University of Johannesburg (UJ) was established in 2005 through the merger of several institutions, including the Rand Afrikaans University (RAU), the Technikon Witwatersrand (TWR), and the Soweto and East Rand campuses of Vista University. The Graduate School of Business Leadership (GSB) at UJ was formed through the integration of the business schools at RAU and TWR.

Course Name: Master of Business Management with a Digital Transformation Lens
Course Type: Online
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Accounting and financial management
• Advanced digital marketing
• Data Analytics
• Advanced cybersecurity for business
• Advanced AI, robotics for business
• Blockchain applications for business
• Economics and international business
• Entrepreneurship and business startup
• Consumer intelligence
• Operational and supply chain management
• Virtual reality in a business world

Course Duration & Fees:

The course duration is 2 years and kindly contact the institute for the fee details. 

Contact Details:

Phone No-(011) 559 3575; (011) 559 4275
Email Address: nsfasapk@uj.ac.za
Address: Corner Kingsway, University Rd, Johannesburg, 2092, South Africa
Course Link: https://www.uj.ac.za/university-courses/master-of-business-management-with-a-digital-transformation-lens/

 

Vega is an educational brand of the Independent Institute of Education and was formed in 1999. Their main aim was to educate the young minds of South Africa in order to keep pace with the changing, new global world. 

The purpose of this IIE qualification is to develop learners that demonstrate introductory knowledge and skills in the digital marketing field. Learners will be able to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning. This will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment. 

Course Name: IIE Higher Certificate in Digital Marketing – Distance
Course Type: Online (Full-time)
Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Digital and Academic Literacies
• Digital Marketing 1A
• Introduction to Quantitative Thinking and Techniques
• Marketing 1
• Digital Marketing 1B
• Introduction to Web Development
• Marketing in the 21st Century
• Work Integrated Learning

Course Duration & Fee

The course duration is 1 year and the fee is USD 2,575.80

Contact Details

Phone: +27115214600
Address:444 Jan Smuts Ave, Bordeaux, Randburg, 2194, South Africa
Course Link:  https://www.vegaschool.com/online/higher-certificate-in-digital-marketing

 

4. Henry Harvin Education

Henry Harvin is a global Ed-tech company founded in 2013 by Kounal Gupta. It works with many companies and colleges as a training partner and education provider. With its program, it offers over 1200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.

Course Name: Post Graduate Program in Digital Marketing
Course Type: Online (Full-time)
Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Initialization of digital marketing
• Facebook Marketing
• Google AdSense
• Bing Webmaster
• Lead Generation for Business
• Website Planning

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

Phone: +1 209 382 3469
Email: support@henryharvin.com
Address: 8 The Green, Ste A, Dover, DE 19901, United States

 

5. Simplilearn

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing. You will also learn the basics of digital marketing as well as how to use various digital marketing tools such as Google Analytics, Similarweb, SEMRush, Mozbar, Ahrefs, Keyword Planner, YouTube Analytics, and more.

Course Name:  PG in Digital Marketing
Course Type: Online / Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

• Induction Session for Purdue Digital Marketing Bootcamp
• Introduction to Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing and Email Marketing
• Mobile Marketing
• Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 8 months and its total fee is USD 1,219.95 (Incl. taxes)

Contact Details

Phone: 1-844-532-7688
Course Link – https://www.simplilearn.com/advanced-digital-marketing
Address: QJR5+F6 Financial District, San Francisco, CA, USA

 

6. JAIN Online

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing & E-commerce
Course Type: Online
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics
• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals
• Inbound Marketing: Content and Search Marketing
• Services Marketing and CRM

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is USD 2397.95.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

 

7. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master
Course Type: Hybrid learning.
Scholarship: No

MBA in Digital Marketing Course Syllabus

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• E-Commerce Listing & Marketplace Listing
• Facebook Marketing in association with Facebook
• Content Marketing in association with LinkedIn
• Media Buying & Planning
• Programmatic Marketing
• Integrated Digital Marketing
• Adobe Analytics
• Lead Sourcing

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are USD 5,976

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/

 

8. Coursera

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Marketing in the digital world
• Digital Marketing Analytics
• Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

 

9. upGrad

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

• Marketing Management – I
• Business Communication
• Accounting & Finance
• Decision Sciences
• Project/ Assignment
• Business Economics
• Behavioral Science, HR, Business Law
• Marketing Management
• Innovation by Design
• Financing your Strategy
• International Business
• High Performing Organizations
• Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is USD 6594.36 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

 

10. IIM Skills

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing
Course Type: Part-time
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Digital Marketing
• Introduction to WordPress
• SEO (Organic Marketing)
• SEM (Google Ads)
• Email Marketing
• Content Writing
• Media buying and planning
• Affiliate marketing
• Video Marketing
• Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is USD 358.49

Contact Details

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com

 

11. SkillCircle

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students and encouraged them to explore non-conventional career paths.

Course Name: Master in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

• Fundamentals & Foundation
• Search Engine Optimisation
• Performance marketing
• Social media marketing
• Personal Branding
• Freelancing & Domain Flipping
• Marketing Automation & Analytics
• Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around 3596.93 in USD.

Contact Details

Phone: 98991 40180

Career Opportunities after MBA in Digital Marketing in South Africa

There are many career opportunities available for MBA graduates with a specialization in digital marketing in South Africa in 2024. Some potential job roles for MBA graduates with this specialization might include:

• Digital marketing manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies for a company. They may be responsible for overseeing campaigns across multiple channels, such as social media, email, and paid advertising.
• E-commerce manager: E-commerce managers oversee online sales and operations for a company. They may be responsible for managing the online store, processing orders and payments, and handling customer service.
• Social media manager: Social media managers are responsible for creating and implementing social media strategies for a company. They may be responsible for managing social media accounts, creating content, and engaging with followers.
• Digital marketing consultant: Digital marketing consultants provide expertise and guidance to companies looking to improve their digital marketing efforts. They may work with clients to develop marketing plans, conduct market research, and analyze data to inform strategy.
• Data analyst: Data analysts use data analytics tools and techniques to analyze customer behavior and business performance. They may work with companies to optimize marketing campaigns, identify trends, and make data-driven decisions.

Hence, there are many career opportunities available for MBA in digital marketing in South Africa in 2024. The specific roles and responsibilities of these jobs may vary depending on the company and industry, but MBA graduates with this specialization will be well-prepared to succeed in a variety of digital marketing careers.

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in South Africa

Digital Marketing Role	Average Annual Salary in South Africa (USD)
Digital Marketing Manager	12398.27
Social Media Manager	774.28
SEO Manager	1709.69
Brand Manager	1883.60
Data Analyst	1186.92
Growth Marketer	225.40
Content Strategist	1482.95
Performance  Manager	2288.43
Influencer	877.88

 

FAQs

Q. What are the eligibility criteria for MBA in Digital Marketing in South Africa?

Ans: Eligibility criteria for MBA are, you must complete any graduation and carry an amount of work experience and you should pass the entrance exam conducted by a particular institute.

Q. Which is the best course for MBA in Digital Marketing in South Africa?

Ans: By reviewing and researching, IIDE provides MBA with digital marketing-oriented courses by industry experts. and the course length will be 11 months and 2-month internships compulsory.

Q. What is an MBA in Digital Marketing specialization?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can decide to concentrate on a specific area of interest For example IIDE in India provides two different specializations 11 months MBA level PG program in Digital marketing as Creative strategy and performance marketing.

Q. What is the MBA in Digital Marketing salary in South Africa?

Ans: The salary for an MBA in Digital Marketing in South Africa can vary greatly depending on factors such as the individual’s experience, skills, and the company they work for. According to data from PayScale, the average salary for an MBA in Digital Marketing in South Africa is approximately USD 27077.58 per year.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialization options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

 

Conclusion

Learning MBA in Digital Marketing is fortunate because Digital marketing is a course that gives you the core business ethics of today’s world. And felt happy that this blog will give more unknown facts about Digital marketing.

Even if you feel any doubt, Feel free to contact our academic counselor at  admissions@iide.co or +91 9619958615 for free counseling in Digital marketing.