In the realm of education, the traditional college route often falls short, leaving individuals ill-prepared for the demands of modern industries. While foundational, college education lacks the specificity and practicality needed in today’s dynamic job market.
Enter the MBA – a strategic investment in career trajectory and a boon for businesses navigating the corporate world. However, as we propel into the digital age, another crucial domain emerges: Digital Marketing. Yet, the majority of MBA programs fail to adequately address its nuances.
Fear not, for where there’s demand, there’s supply. Securing an MBA in Digital Marketing emerges as a golden ticket to industry relevance and success. In this blog, we explore top institutes in Australia offering MBA programs tailored specifically for Digital Marketing, bridging the chasm between education and industry demands.
List of Institutes offering MBA in Digital Marketing in Australia
| Digital Marketing Institute in Australia | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | 7146.14 USD | 4.8 |
| Swinburne University of Technology | 2 years | $ 25,000 | 4.6 |
| RMIT University | 2.5 years | $ 22,000 | 4.0 |
| University of Sydney | 1.5 years | $ 45,000 | 3.9 |
| University of Melbourne | 1.5 years | $ 50,000 | 4.7 |
| Macquarie University | 2 years | $22,000 | 4.0 |
| Queensland University of Technology (QUT) | 2 years | $ 25,000 | 4.2 |
| Monash University | 2 years | NA | 4.0 |
| University of New South Wales (UNSW Sydney) | 2 years | NA | 3.9 |
| Australian National University (ANU) | 1.5 years | $ 25,000 | 4.0 |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. Swinburne University of Technology
Nestled in Melbourne, Swinburne University of Technology stands as a pioneer in fostering innovative education. With a strong emphasis on practical learning and industry engagement, Swinburne offers a conducive environment for aspiring professionals.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Full Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- Social Media Marketing Strategies
- Content Marketing and Management
- Data Analytics for Marketing Decision Making
- E-commerce and Mobile Marketing
- Digital Branding and Customer Relationship Management
- Digital Marketing Campaign Planning and Execution
Course Duration & Fees:
The course spans 2 years and costs approximately AUD 35,000.
Contact Details:
Phone No: +61 3 9214 4444
Email ID: study@swinburne.edu.au
Course Link: https://www.swinburne.edu.au/study/course/Master-of-Business-Administration-(Digital-Marketing)-MA-DIMKT/local
Address: John Street, Hawthorn VIC 3122, Australia
3. RMIT University
Located in the bustling city of Melbourne, RMIT University stands as a beacon of innovation and industry-focused education. With a legacy spanning over 130 years, RMIT has consistently pushed boundaries, providing students with cutting-edge programs and state-of-the-art facilities. The university prides itself on its strong connections with industry, ensuring that students graduate with the skills and knowledge needed to excel in their chosen fields. RMIT’s vibrant and diverse community fosters collaboration and creativity, enriching the learning experience.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Part Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy Development
- Consumer Behavior Analysis in Digital Context
- Social Media Marketing and Management
- Search Engine Marketing (SEM)
- Digital Analytics and Insights
- Mobile Marketing Strategies
- Content Marketing in the Digital Age
- Digital Brand Management
Course Duration & Fees:
This part-time online program typically lasts for 2.5 years and costs approximately AUD 30,000.
Contact Details:
Phone No: +61 3 9925 2000
Email ID: study@rmit.edu.au
Course Link: https://www.rmit.edu.au/study-with-us/levels-of-study/postgraduate-study/masters-by-coursework/master-of-business-administration-mbae/master-of-business-administration-mc203/local
Address: 124 La Trobe St, Melbourne VIC 3000, Australia.
4. University of Sydney
Nestled in the heart of Sydney, the University of Sydney is a globally recognized institution known for its academic excellence and research contributions. With a rich history dating back to 1850, the university has continually evolved to meet the changing needs of society while maintaining its commitment to providing a world-class education. The University of Sydney offers a dynamic and supportive learning environment where students are encouraged to think critically, challenge conventions, and pursue their passions.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Offline – Full Time
Scholarships: No
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy and Planning
- Search Engine Optimization (SEO)
- Social Media Marketing Techniques
- Email Marketing Strategies
- Digital Advertising and Campaign Management
- Data Analytics for Marketing Decision Making
- E-commerce Strategies
- Brand Management in the Digital Era
Course Duration & Fees:
This full-time program typically lasts for 1.5 years and costs approximately AUD 60,000.
Contact Details:
Phone No: +61 2 9351 2222
Email ID: info@sydney.edu.au
Course Link: https://www.sydney.edu.au/courses/courses/pc/master-of-business-administration-mba.html
Address: Camperdown NSW 2006, Australia
5. University of Melbourne
Situated in the vibrant city of Melbourne, the University of Melbourne stands as a prestigious institution renowned for its academic excellence and commitment to research-driven education. Founded in 1853, the university has a rich history of producing leaders in various fields, shaping the intellectual landscape of Australia and beyond. With its world-class facilities, innovative teaching methods, and diverse student body, the University of Melbourne offers a dynamic learning environment where students are encouraged to explore their interests and push the boundaries of knowledge. The university’s strong partnerships with industry ensure that students gain practical experience and valuable insights into the real-world applications of their studies.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Offline – Full Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy and Planning
- Search Engine Optimization (SEO)
- Social Media Marketing Techniques
- Email Marketing Strategies
- Digital Advertising and Campaign Management
- Data Analytics for Marketing Decision Making
- E-commerce Strategies
- Brand Management in the Digital Era
Course Duration & Fees:
This full-time program typically lasts for 1.5 years and costs approximately AUD 65,000.
Contact Details:
Phone No: +61 3 9035 5511
Email ID: futurestudents@unimelb.edu.au
Course Link: https://study.unimelb.edu.au/find/courses/graduate/master-of-business-administration/what-will-i-study/
Address: Parkville VIC 3010, Australia
6. Macquarie University
Located in Sydney, Macquarie University is a forward-thinking institution known for its focus on innovation and interdisciplinary research. Established in 1964, the university has quickly risen to prominence, earning a reputation for excellence in education and research. Macquarie’s modern campus, equipped with state-of-the-art facilities, provides an inspiring setting for students to learn and grow.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Part Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
Digital Marketing Strategy Development
Consumer Behavior Analysis in Digital Context
Social Media Marketing and Management
Search Engine Marketing (SEM)
Digital Analytics and Insights
Mobile Marketing Strategies
Content Marketing in the Digital Age
Digital Brand Management
Course Duration & Fees:
This part-time online program typically lasts for 2.5 years and costs approximately AUD 30,000.
Contact Details:
Phone No: +61 2 9850 7111
Email ID: study@mq.edu.au
Course Link: https://www.mq.edu.au/study/find-a-course/business/master-of-business-administration
Address: Balaclava Road, North Ryde NSW 2109, Australia
7. Queensland University of Technology (QUT)
Queensland University of Technology (QUT), located in Brisbane, is a dynamic and innovative institution committed to providing high-quality education and research. With a focus on real-world learning and industry partnerships, QUT equips students with the skills and knowledge needed to succeed in their chosen fields. The university’s modern campuses, state-of-the-art facilities, and supportive learning environment create an ideal setting for students to thrive and excel.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Part Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy and Planning
- Social Media Marketing Strategies
- Search Engine Optimization (SEO)
- Digital Analytics and Data Interpretation
- Content Marketing and Management
- Mobile Marketing Strategies
- Digital Branding and Reputation Management
- E-commerce and Online Retailing
Course Duration & Fees:
This part-time online program typically lasts for 2 years and costs approximately AUD 32,000.
Contact Details:
Phone No: +61 7 3138 2000
Email ID: askqut@qut.edu.au
Course Link: https://www.qut.edu.au/courses/master-of-business-administration/mba-digital-leadership
Address: 2 George St, Brisbane City QLD 4000, Australia
8. Monash University
Monash University, located in Melbourne, is a leading institution known for its excellence in education and research. With a commitment to fostering creativity, innovation, and collaboration, Monash prepares students to become future leaders and global citizens. The university’s diverse community, world-class facilities, and industry connections provide students with a rich and immersive learning experience.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Part Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Fundamentals
- Social Media Marketing Strategies
- Search Engine Optimization (SEO)
- Content Marketing and Strategy
- Digital Analytics and Insights
- Mobile Marketing and Advertising
- E-commerce Strategies
- Digital Branding and Reputation Management
Course Duration & Fees:
This part-time online program typically lasts for 2 years and costs approximately AUD 30,000.
Contact Details:
Phone No: +61 3 9902 6000
Email ID: future@monash.edu
Course Link: https://www.monash.edu/study/courses/find-a-course/2023/business-d6003
Address: Wellington Road, Clayton VIC 3800, Australia
9. University of New South Wales (UNSW Sydney)
The University of New South Wales (UNSW Sydney) is a prestigious institution located in Sydney, renowned for its commitment to excellence in education and research. Established in 1949, UNSW Sydney has a proud history of producing graduates who make a significant impact on society. The university’s innovative approach to teaching and learning, combined with its strong industry partnerships, provides students with a dynamic and enriching educational experience.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Online – Part Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy and Planning
- Social Media Marketing and Management
- Search Engine Optimization (SEO)
- Digital Analytics and Data Interpretation
- Content Marketing and Strategy
- Mobile Marketing and Advertising
- E-commerce Strategies
- Digital Branding and Reputation Management
Course Duration & Fees:
This part-time online program typically lasts for 2 years and costs approximately AUD 35,000.
Contact Details:
Phone No: +61 2 9385 1000
Email ID: enquiries@unsw.edu.au
Course Link: https://www.business.unsw.edu.au/degrees-courses/postgraduate/mba
Address: UNSW Sydney, NSW 2052, Australia
10. Australian National University (ANU)
Australian National University (ANU), located in Canberra, is a prestigious institution known for its excellence in education and research. Established in 1946, ANU has a long-standing reputation for producing graduates who excel in their chosen fields and contribute positively to society. The university’s commitment to innovation, critical thinking, and global engagement ensures that students receive a world-class education that prepares them for success in a rapidly changing world.
Course Name: Master of Business Administration (Digital Marketing)
Course Type: Offline – Full Time
Scholarships: Yes
MBA in Digital Marketing Course Syllabus:
- Digital Marketing Strategy and Planning
- Social Media Marketing Strategies
- Search Engine Optimization (SEO)
- Digital Analytics and Insights
- Content Marketing and Strategy
- Mobile Marketing and Advertising
- E-commerce Strategies
- Digital Brand Management
Course Duration & Fees:
This full-time program typically lasts for 1.5 years and costs approximately AUD 60,000.
Contact Details:
Phone No: +61 2 6125 5111
Email ID: study@anu.edu.au
Course Link: https://www.anu.edu.au/study/apply/domestic-applications/postgraduate-study/master-of-business-administration-mba
Address: Canberra ACT 0200, Australia
Career Opportunities after an MBA in Digital Marketing in Australia
Completing an MBA program specializing in Digital Marketing from Australia unlocks a wide array of career prospects within the dynamic business environment of the country. Upon graduation, individuals can explore diverse roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketing Manager, or Data Analyst. These opportunities span across various sectors including technology, e-commerce, healthcare, and entertainment. Equipped with the proficiencies attained during their academic journey, graduates are aptly prepared to spearhead marketing campaigns, foster organizational expansion, and navigate the continuously evolving digital domain.
Below is a table presenting several career trajectories in the field of digital marketing in Australia:
| Digital Marketing Role | Average Annual Salary in Australia (USD$) |
|---|---|
| SEO Specialist | $40,000 – $55,000 |
| Content Strategist | $30,000 – $40,000 |
| Digital Advertising Manager | $55,000 – $65,000 |
| Email Marketing Manager | $30,000 – $45,000 |
| E-commerce Manager | $28,000 – $42,000 |
| Web Analytics Specialist | $45,000 – $55,000 |
FAQs – Frequently Asked Questions
Q. What is an MBA in Digital Marketing, and why pursue it in Australia?
An MBA in Digital Marketing is a specialized program that combines traditional business education with a focus on digital marketing strategies and technologies. Pursuing it in Australia offers access to renowned institutions, vibrant business environments, and diverse cultural experiences, enriching the learning journey.
Q. What are the entry requirements for an MBA in Digital Marketing in Australia?
Entry requirements vary between universities but generally include a bachelor’s degree from a recognized institution, relevant work experience, and proficiency in English, often demonstrated through standardized tests like IELTS or TOEFL.
Q. How long does it take to complete an MBA in Digital Marketing in Australia?
The duration of the program typically ranges from 1.5 to 2 years for full-time study and may extend for part-time or online formats. Some universities offer accelerated options or flexible scheduling to accommodate working professionals.
Q. What career opportunities are available after completing an MBA in Digital Marketing in Australia?
Graduates can pursue a wide range of roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketing Manager, Data Analyst, and more. These positions span across industries like technology, e-commerce, healthcare, and entertainment.
Q. Are there any scholarships or financial aid options available for MBA in Digital Marketing students in Australia?
Many universities offer scholarships, grants, or bursaries to eligible students based on academic merit, financial need, or other criteria. Prospective students are encouraged to explore specific scholarship opportunities offered by the institutions they are interested in.
Q. How does the curriculum of an MBA in Digital Marketing in Australia incorporate industry-relevant skills and practices?
The curriculum is designed in collaboration with industry experts to ensure alignment with current trends and demands. It often includes courses on digital marketing strategy, social media marketing, SEO, data analytics, e-commerce, and more, supplemented by practical projects, internships, and guest lectures from industry professionals.
Conclusion
In conclusion, embarking on an MBA in Digital Marketing in Australia opens a plethora of avenues for personal and professional growth. Throughout this exploration, we’ve unveiled the dynamic landscape of digital marketing education in Australia, highlighting the diverse opportunities and resources available to aspiring marketers. From renowned institutions to industry-aligned curricula, Australia serves as a fertile ground for cultivating the skills and knowledge essential for thriving in the digital age.
Moreover, the vibrant business environment and cultural diversity in Australia provide a unique backdrop for learning and networking, fostering innovation and collaboration among students and industry professionals alike. Whether it’s mastering the intricacies of social media marketing or delving into the realms of data analytics and e-commerce, pursuing an MBA in Digital Marketing in Australia equips individuals with the tools and insights needed to navigate the ever-evolving digital landscape with confidence and competence.
In essence, the decision to pursue an MBA in Digital Marketing in Australia is not just a step towards academic advancement but a strategic investment in one’s future career aspirations. By leveraging the opportunities presented by Australia’s esteemed institutions and thriving business ecosystem, individuals can chart a path towards success and make a meaningful impact in the world of digital marketing.
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