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Dwelling with the common question of how should you conduct keyword research in SEO for your business? This blog has the answer.
The most important aspect of search engine optimization is developing a keyword research plan. We’ll show you how to find keywords for your business and how to optimize your SEO approach in this blog.
To develop and prosper, each business that has a website and does business online requires business-specific keywords.
The importance of utilizing keywords for business is growing by the day, since keywords aid in boosting a company’s SEO and significantly increasing revenues.
Let’s take a look at what keyword research is and what it includes.
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What is Keyword Research?
Finding and studying search terms that users type into search engines while seeking products, services, or general information is known as keyword research.
Keywords are associated with inquiries submitted into search engines by users.
Keywords can be made up of a single word, although they are usually made up of many words. For example, the terms “keywords” and “how to find keywords” are both keywords.
(Example of a search query)
If you’re an SEO analyst or wish to be one, you must know SEO right from its core which includes keyword research as well. Learn from industry experts right from the comfort of your home with this Online SEO Course.
Now after understanding what keyword research is, let’s take a look at why you should do it.
Importance of Keyword Research in SEO
Keywords are crucial in the process of tailoring your website content to the needs of your target audience. The keyword phrases you choose should be aimed at the right sort of traffic that comes to your site – traffic that converts into paying clients.
You’ll just draw visitors that won’t help your company profit or build awareness for that matter if you select the wrong choice of keywords.
Thus, when you target the right keywords, you may get lesser traffic sometimes but you’re attracting the right people and hence the conversion rate will be higher.
And after all, the conversion rate has to be higher not just your incoming traffic.
Now you must be wondering how do I find keywords for my business? Well, look no more.
Let’s take a look at our top 9 techniques to conduct keyword research for your business and find the right keywords, now that you know what keyword research is!

Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 2, 2024
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