An MBA program in digital marketing can provide students with a comprehensive understanding of marketing principles and strategies, as well as how to apply them in a digital context. This can include topics such as data analysis, search engine optimization, social media marketing, and email marketing, among others. In this blog, we will discuss MBA in Digital marketing in Srilanka with a brief of several terms such as the eligibility criteria to join an MBA course, the application process, and career opportunities in Srilanka.
Before we begin to see MBA in digital marketing in Srilanka., we should first know the scope of MBA in digital marketing in Srilanka.
Today in the constantly evolving modern generation, people are more adjusted to doing their daily activities in online mode. Because of this, various Top Brands are focusing to reach a large no of customers through social media, and here comes the concept of Digital Marketing.
Now to get a higher package of at least a six-figure salary, you should pursue an MBA In Digital Marketing In Sri Lanka.
Top 11 MBA in Digital Marketing Colleges in Sri Lanka in 2024
After I have done a couple of research and careful observations, I came to a conclusion and listed below the 11 Colleges/institutes which offer the Best MBA in Digital Marketing Courses in Sri Lanka.
| Digital Marketing Institute | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | USD 7,150 | 4.8 |
| SLIM | 9 Months | USD 1011.45 | 4.2 |
| Academy of International Business | 1 year | USD 1011.45 | 4.8 |
| AIC Campus | 1 year | USD 1685.75 | 4.4 |
| Digital Gurukul | 6 months | N/A | 4.6 |
| JAIN Online | 18 Months | USD 24,000 | 3.3 |
| Digital Vidya | 4 months | USD 5,976 | 4.7 |
| Coursera | N/A | N/A | 3.1 |
| upGrad | 2 years | USD 66,000 | 3.2 |
| IIM Skills | 120 hours | USD 3,588 + GST | 4.8 |
| SkillCircle | 4 months | USD 48,000 | 4.7 |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. SLIM
In a joint effort with Wrexham Glyndwr University, SLIM offers you a well-renowned British MBA. SLIM is awarded by the University Grants Commission (UGC), this program has been exclusively introduced for SLIM PGDIP holders and CIM-UK-qualified students.
This ensures the three-fold framework of skills, mindset, and knowledge are oriented towards this particular body of knowledge throughout the duration of the programme for students who have taken this route.
Course Name: Diploma in Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
SLIM MBA in Digital Marketing offers the following modules :
- Marketing Management.
- Business Strategy.
- Artificial Intelligence in Business.
- Interview preparation assistance.
Course Duration & Fees:
The Diploma programme in Digital Marketing offered by SLIM in Sri Lanka is of 9 months and the fees are USD 1011.45 and GST is added externally.
Contact Details:
Phone No: +94812203006
E-mail: inquiry@slim.lk
Course Link: https://slim.lk/education/diploma-courses/diploma-in-digital-marketing-ddm/
Address: 524 Peradeniya Rd, Kandy 20000, Sri Lanka
3. Academy of International Business
This MBA in Digital Marketing is a unique and innovative programme that addresses the need of modern professionals to be familiar with the digital world. It is particularly suited to aspiring individuals who want to develop a deeper understanding of new concepts of digital marketing and marketing through social media. They may include Managers and Executives working in Marketing, Advertising, Communications, Sales, and IT professionals looking to expand into a marketing role.
Course Name: MBA in Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
AIB MBA in Digital Marketing Sri Lanka offers the following modules –
- Marketing Theory
- Digital Marketing Management
- Marketing Practice
- Communication and Media
- Personal Development Plan
- Thesis
Course Duration & Fees:
The MBA programme in Digital Marketing offered by AIB in Sri Lanka is of 12 months and the fees are USD 1011.45 and GST is also included.
Contact Details:
Phone No: 0768380505
E-mail: membership@aib.msu.edu
Address: 5 Charles Pl, Colombo 00030, Sri Lanka
4. AIC Campus
This is a 12-month MBA program and is the only European Union and French MBA in Sri Lanka. Students receive their final MBA award from the IPAC School of Management in France. In this program, students are taught via live and recorded classes and case-study-based evaluations making this MBA the best PG course in Sri Lanka.
The Master of Business Administration program was also approved by the French Ministry of Higher Education and recognized by the University Grants Commission (UGC) in Sri Lanka. The theoretical knowledge is provided by a highly qualified and skilled industry-experienced team of lecturers.
Course Name: MBA in Digital Marketing & E-commerce
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Managing the Economic and Financial Performance of a Business Unit.
- Fundamentals of digital marketing.
- Implementing and measuring integrated digital campaigns.
- Basics of marketing and consumer behaviour.
- Social media marketing.
Course Duration & Fees:
The MBA programme in Digital Marketing offered by AIC Campus in Sri Lanka is of 12 months and the fees are USD 1685.75 and GST is also included.
Contact Details:
Phone No: +94771335511
E-mail: info@aicedu.lk
Course Link: https://www.aicedu.lk/masters-of-business-administration-in-marketing-communication-and-digital
Address: 154 Havelock Rd, Colombo 00500, Sri Lanka
5. Digital Gurukul
Course Name: Alt MBA in Digital Marketing
Course Type: Online
Scholarships: Yes
MBA in Digital Marketing Course Syllabus
MBA in Digital Marketing Sri Lanka offers the following modules –
- Fundamentals of Marketing/Sales/ BrandingBlogging/Content Writing
- Graphic Designing
- Professional WordPress Development
- SEO
- Email & WhatsApp Marketing
- Blue Tick Verification on Social Media & its process
- Crypto & NFT Marketing
- Artificial Intelligence with Chatbot creation
- Launching Digital Startup (Ideation,Business Model, Pitch Deck, Funding, Incubation, Case study)
- Communication & Presentation
- Copywriting
- Freelancing Mastery
Course Duration & Fees:
The MBA program in Digital Marketing offered by Digital Gurukul is of 6 months Kindly contact the institute for fee details.
Contact Details:
Address: A-201/202, Bliss Avenue, Opp. VLCC, Scheme no 54, Vijay Nagar, Indore, 452010
Course Link: https://digitalgurukul.in/altmbaprogram/
6. JAIN Online
JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year around the world to pursue higher education.
JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.
Course Name: MBA in Digital Marketing & E-commerce
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Principles of Economics & Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques & Analytics
- Entrepreneurship
- Marketing Management and Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Services Marketing and CRM
Course Duration & Fees
The duration of this online MBA course is 2 years and its total fee is USD 2396.82
Contact Details
Phone: +91 9294969497
Email: enrol@onlinejain.com
7. Digital Vidya
Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).
Course Name: Certified Digital Marketing Master
Course Type: Hybrid learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- E-Commerce Listing & Marketplace Listing
- Facebook Marketing in association with Facebook
- Content Marketing in association with LinkedIn
- Media Buying & Planning
- Programmatic Marketing
- Integrated Digital Marketing
- Adobe Analytics
- Lead Sourcing
Course Duration & Fees
Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are USD 598.01 +Tax.
Contact Details
Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
8. Coursera
Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.
Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.
Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Marketing in the digital world
- Digital Marketing Analytics
- Digital Media
Course Duration & Fees
You can check their website for detailed information about the course duration and fee.
Contact Details
E-mail: support@coursera.org
9. upGrad
Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.
upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.
Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Marketing Management – I
- Business Communication
- Accounting & Finance
- Decision Sciences
- Project/ Assignment
- Business Economics
- Behavioral Science, HR, Business Law
- Marketing Management
- Innovation by Design
- Financing your Strategy
- International Business
- High Performing Organizations
- Global Capstone Project
Course Duration & Fees
The duration of this MBA program is 24 months and its fee is USD 6591.25 (incl. taxes) without immersion.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
10. IIM Skills
IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.
They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.
Course Name: Masters In Digital Marketing
Course Type: Part-time
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Digital Marketing
- Introduction to WordPress
- SEO (Organic Marketing)
- SEM (Google Ads)
- Email Marketing
- Content Writing
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing Automation
Course Duration & Fees
The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is USD 358.32
Contact Details
Phone Number: + (91) 99 11 839503
Email: info@iimskills.com
11. SkillCircle
SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.
Their MBA program in digital marketing and information technology has successfully trained over 25,000 students and encouraged them to explore non-conventional career paths.
Course Name: Master in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Fundamentals & Foundation
- Search Engine Optimisation
- Performance marketing
- Social media marketing
- Personal Branding
- Freelancing & Domain Flipping
- Marketing Automation & Analytics
- Mock Interviews
Course Duration & Fees
The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around USD 3595.23
Contact Details
Phone: 98991 40180
Career Opportunities after MBA In Digital Marketing In Sri Lanka
There are many career opportunities available for MBA graduates with a specialization in digital marketing in Srilanka in 2024. Some potential job roles for MBA graduates with this specialization might include:
- Digital marketing manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies for a company. They may be responsible for overseeing campaigns across multiple channels, such as social media, email, and paid advertising.
- E-commerce manager: E-commerce managers oversee online sales and operations for a company. They may be responsible for managing the online store, processing orders and payments, and handling customer service.
- Social media manager: Social media managers are responsible for creating and implementing social media strategies for a company. They may be responsible for managing social media accounts, creating content, and engaging with followers.
- Digital marketing consultant: Digital marketing consultants provide expertise and guidance to companies looking to improve their digital marketing efforts. They may work with clients to develop marketing plans, conduct market research, and analyze data to inform strategy.
- Data analyst: Data analysts use data analytics tools and techniques to analyze customer behavior and business performance. They may work with companies to optimize marketing campaigns, identify trends, and make data-driven decisions.
Hence, there are many career opportunities available for MBA in digital marketing in Srilanka in 2024. The specific roles and responsibilities of these jobs may vary depending on the company and industry, but MBA graduates with this specialization will be well-prepared to succeed in a variety of digital marketing careers.
To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.
Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Srilanka
| Digital Marketing Role | Average Annual Salary in Srilanka (USD) |
|---|---|
| Digital Marketing Manager | 14508.60 |
| Social Media Manager | 1820.61 |
| SEO Manager | 894.35 |
| Brand Manager | 2162.98 |
| Data Analyst | 3135.50 |
| Growth Marketer | 1601.01 |
| Content Strategist | 347.27 |
| Performance Manager | 25493.00 |
| Influencer | 5271.89 |
FAQs
Q. Which is the best digital marketing course in Sri Lanka?
Ans: According to reviews and various sources, IIDE offers the most industry-relevant MBA in Digital Marketing course in Sri Lanka. The course is 11 months long which are taught by industry experts and has a mandatory 2-month internship.
Q. What are the eligibility criteria for MBA in Digital Marketing in Sri Lanka?
Ans: To be eligible for MBA in Digital Marketing in Sri Lanka, you must be a graduate, have a certain amount of work experience and pass the entrance exam required by a particular institute.
Q. What is MBA in Digital Marketing specializations?
Ans: In an MBA in Digital Marketing, after you have completed your fundamental training, you can choose to specialize in your area of interest. For example, IIDE offers two specializations in their MBA-level PG Program in Digital Marketing– Creative Strategy and Performance Marketing.
Q. What are the various Job Roles after MBA in Digital Marketing in Sri Lanka?
Ans: There are various job opportunities after an MBA in Digital Marketing, some of them are- Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, etc, and many more.
Q. What is the MBA in Digital Marketing salary in Sri Lanka?
Ans: The MBA in Digital Marketing salary is USD 3371.51 to 10114.52 on average. This salary range also depends upon your skills, experience, and your overall performance in that domain.
Q. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Conclusion
MBA in Digital Marketing is a postgraduate program that will help you to build your career in the field of Digital Marketing. Here I have highlighted the best 5 colleges that provide MBA in Digital Marketing. The various job opportunities after completing MBA in Digital Marketing in Sri Lanka are discussed here.
For getting a better and more detailed analysis of the MBA programme, you can talk to our academic counsellor at admissions@iide.co or call us at +91 9619958615 for a FREE counselling session where all your doubts regarding digital marketing in Sri Lanka will be cleared.
Thank You, for giving your valuable time to reading this blog, MBA in Digital Marketing in Sri Lanka.
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