With Edinburgh often being referred to as the UK’s fastest-growing tech hub, it would not be wrong to say that the Scope of MBA in Digital Marketing in Edinburgh is very promising and will continue to flourish in the upcoming years.
The continuously evolving landscape of education and career advancement makes it evident that a mere college education although beneficial is not enough to create and sustain your position in today’s highly competitive market. This is where the need for an MBA, a master’s degree, emerges and proves very valuable for professionals and businesses for their career advancements.
With the technological revolution and the growing importance of the digital world in Edinburgh, it is safe to conclude that digital marketing is now the best and fastest-growing career platform.
However, despite the growing importance of digital marketing in Edinburgh is inevitable, most of the MBA programs available often fail to include it in their curriculum. To bridge this gap we have curated a list of the top 5 institutes that provide digital marketing courses and MBA in digital marketing in Edinburgh, Scotland.
So if you are a digital marketing enthusiast who wants to build a career in digital marketing in Edinburgh, continue reading this blog, as we have discussed in depth the scope of an MBA, the career opportunities, courses that provide digital marketing certifications, and more in this blog.
What is Digital Marketing?
Digital Marketing in simple words is the art of promoting products or services using various digital channels like Search Engines, social media, emails, and websites. The growth of the digital marketing industry is owed to the widespread use of the internet and digital technologies which has transformed the way of marketing and how brands engage with their audiences.
This shift from the demand of traditional marketing to digital marketing has enabled businesses to reach a broader audience, reach global targets, and perform niche targeting.
With the growing importance of digital marketing, the growth and demand for education and professionals in this field have also increased. Hence, it is important for all individuals who seek a career in digital marketing, to undertake a course in digital marketing.
Scope of MBA in Digital Marketing in Edinburgh
With the ever-growing number of digital startups, Edinburgh offers a wide ground for innovation opportunities. Digital Marketing plays a crucial role for brands in Edinburgh, especially in today’s digital age where every brand struggles to build an online presence.
To keep up with the competitive marketing techniques, brands now also integrate Artificial Intelligence (AI) into internet marketing strategies. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal.
According to a report by the University of Edinburgh, it is seen that the rate of hiring for digital marketing roles has increased by 33% in the past year making digital marketing in Edinburgh the fastest-growing sector. Seeing the marketing trends, it is safe to conclude that the scope of digital marketing and an MBA in digital marketing in Edinburgh is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.
Future digital marketers in Edinburgh will need a diverse skill set, including proficiency in data analysis, content creation, and social media management. Additionally, strong communication skills and the ability to adapt to new technologies will be essential for success in this dynamic field.
Overview of the Digital Marketing Job Market in Edinburgh
Edinburgh’s digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.
From innovative startups in the tech and creative sectors to established companies in finance, tourism, and hospitality, organizations across various industries are seeking skilled digital marketers to enhance their online visibility and drive growth.
MBA graduates specializing in digital marketing have access to multiple roles and positions within the Edinburgh job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager.
Entry-level positions in digital marketing offer competitive starting salaries in Edinburgh, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.
Here’s a table that mentions the salary offered for different digital marketing roles in Edinburgh
| JOB ROLE | AVERAGE SALARY (ANNUALLY) IN USD |
|---|---|
| Digital Marketing Manager | $45,000 – $70,000 |
| SEO Specialist | $40,000 – $70,000 |
| Social Media Manager | $35,000 – $60,000 |
| Content Marketing Manager | $40,000 – $65,000 |
| Paid Advertising Specialist | $40,000 – $70,000 |
| Email Marketing Specialist | $35,000 – $60,000 |
| Data Analyst (Digital Marketing) | $40,000 – $65,000 |
| Conversion Rate Optimization (CRO) Specialist | $45,000 – $75,000 |
| Digital Marketing Strategist | $50,000 – $80,000 |
| Marketing Automation Specialist | $45,000 – $70,000 |
Looking at the table and data, it is evident that the scope of MBA in digital marketing can prove to be a great career option in Edinburgh.
In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Edinburgh.
How to start your career in digital marketing
Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field.
To further boost their employability, aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.
While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.
Popular Digital Marketing Certifications in Edinburgh
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.
Established in 2016, IIDE has become a leading digital marketing institute in globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Contact Details
Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. University of Leeds
The University of Leeds was founded in 1904. Their digital marketing program will provide you with specialized knowledge in marketing communications and advertising, as well as a thorough comprehension of important marketing concepts such as strategy, consumer behavior, and research.
Undertaking a course from the University of Leeds and getting accredited by the Chartered Insitute of Marketing, can be a great way to kickstart your career in digital marketing in Edinburgh.
Course Overview
- Accredited by the Chartered Institute of Marketing (CIM)
- Academic Excellence
- Virtual Learning Environment
- Various Assessment methods
- Career support
- Career Opportunities
- Scholarships and financial support
3. Pitman Training
Globally recognized, Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
One of the key highlights of Pitman Training Company is its flexible learning hours, making it accessible to a lot of people.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
Course Overview
- Flexible Learning Hours
- Get Trained by Industry experts
- Global Recognized Certifications
4. 42 Courses
Digital Marketing Certification course by 42 Courses is specially designed for marketers and creatives who want a better understanding of Digital Marketing, CEOs – who are looking forward to helping their business grow its online presence, or anyone who wants to build a career in Digital Marketing.
On completion of the course, you will get access to over 90 global Cannes Lions case studies for inspiration and insights from experienced practitioners from companies such as Google and Ogilvy.
Course Overview
- Flexible Learning Hours
- Get Trained by Industry experts
- Global Recognized Certifications
- Get access to 90 global Cannes Lions case studies
Newcastle University was established in 1963 in England and has global campuses in Malaysia and Singapore. Their main aim is to encourage academic excellence, creativity, and innovation among students. Their digital marketing courses consist of dual accreditation with practical and evidence-based learning.
This renowned university is widely known for its experienced faculty and practical approach to learning.
Course Overview
- Flexible Learning Hours
- Get Trained by Experienced Faculty
- Is widely known for its practical approach to learning
Frequently Asked Questions (FAQ)
Q. Which is the best MBA in Digital Marketing course in Edinburgh?
IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Edinburgh. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.
Q. Is digital marketing a good career choice?
Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.
Q. What is the scope of digital marketing?
Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.
Q. What jobs can you do with an MBA in Digital Marketing?
There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.
Q. Which online courses are available in digital marketing?
IIDE offers the following online courses in digital marketing: This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months.
Conclusion
Pursuing an MBA in Digital Marketing in Edinburgh presents a gateway to a promising career in a thriving industry. With the city’s vibrant job market and diverse opportunities, coupled with the comprehensive education and training offered by specialized programs, aspiring digital marketers can embark on a fulfilling journey toward professional success. By staying updated with emerging trends, honing relevant skills, and seizing freelancing opportunities, individuals can carve a niche for themselves in Edinburgh’s dynamic digital marketing landscape.
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