Some brands have grown exponentially since their inception. Cartier is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Cartier’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy.
This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
If you’re interested to know about Digital Marketing, feel free to check out IIDE’s free masterclass made by Karan Shah, the CEO and founder of IIDE.
About Cartier
Originating in 1847 through the vision of Louis-François Cartier, the distinguished French luxury label, Cartier, has earned global acclaim for its exceptional jewellery, watches, and accessories, characterised by their intricate craftsmanship and elegance. Over the years, Cartier has cultivated a storied legacy, producing timeless and iconic creations synonymous with opulence and prestige.
Now that we are discussing Cartier, let’s take a look at their marketing strategy too.
What’s new with Cartier?
Here’s what was buzzing around Cartier recently:
- V, also known as Kim Tae-hyung of a very popular Korean-Pop band BTS, just became Cartier’s newest global brand ambassador.
- Luxury watches by Cartier and Omega, astonishingly outperformed the high-end luxury watches by Rolex in the watch market. The prices have grown by about 17% within the market, which also caught the eyes of collectors, who are seeking interest in undervalued pieces.
- The Cartier Women’s Initiative (CWI) program has recognized eleven exceptional women entrepreneurs from diverse corners of the globe.
- Cartier held an exclusive exhibition in Hong Kong, that celebrated the beauty and strength of women. It was held at the Hong Kong Palace Museum, named ‘Cartier and Women’, and celebrated the themes of femininity.
- Cartier unveiled revamped Tank Française, Tank Louis Cartier, and Tank Normale watches at Watches and Wonders 2023
Let’s now understand the target audience of Cartier better with the help of a buyer persona.
