In a recent article, we looked into the marketing strategy of Reliance Power. In this article, we will talk about the marketing strategy of Adani Power.
Since You are here you might be familiar with the term “Adani Power” if not don’t worry we are here to clear all your doubts, With its headquarters in Khodiyar near Ahmedabad, Gujarat, Adani Power is a subsidiary of the Indian conglomerate Adani Group and a market capitalization of $20 billion as of August 7, 2022. It is a privately owned thermal power plant in Gujarat’s Kutch region with a 12,450 Megawatt capacity. The first company in India to synchronise supercritical technology is this one.
While analysing the marketing strategy of Adani Power, it becomes clear that the company’s primary objective is to make the best use of available resources in order to help India become one of the world’s top power performers and stand out.
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Before we begin our deep dive into the marketing strategy of Adani Power, let us start by learning the company’s story, target audience, and digital presence.
