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ARE YOU PASSIONATE ABOUT TEACHING & EDUCATION?

We’re sure you probably already know the importance of GOING DIGITAL in today’s day!

We’re sure you probably already know the importance of GOING DIGITAL in today’s day!

Whether it’s teaching using Digital means or learning Digital skills.

We’ve got just the solution you’re looking for!

THE INSTITUTES THAT ARE TEACHING DIGITAL TODAY WITH US

Usha Pravin Gandhi College of Management
St. Xaviers College Autonomous – Mumbai
Dwarkadas J. Sanghvi College of Engineering
R.D. National & W.A. Science College
Sardar Patel Institute of Technology
Thadomal Shahani Engineering College
Rajiv Gandhi Institute of Technology
K.J. Somaiya College of Engineering
K.C. Law College
Narsee Monjee Institute of Management Studies
H.R. College of Commerce and Economics
Hinduja College of Commerce

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ADD DIGITAL COURSE TO YOUR

CURRICULUM FOR FREE

SIGN UP NOW TO SCHEDULE A CALL

TO SEE, HEAR AND GET A FEEL OF ALL POSSIBILITIES

DIGITAL CAN CREATE FOR YOU AND YOUR INSTITUTION

BENEFIT FOR OUR COLLEGES

Introduction to digital marketing

Additional Source of Revenue. Increase in Revenue

wordpress training

Boost in Placements through your Institution

Upgrade your NAAC Score when you add digital marketing

Upgrade your NAAC Score when you add digital marketing

Better Utilization for Underutilized Infra Resources

Better Utilization for Underutilized Infra Resources

After all any good institution focuses majorly on a couple of things: your students get the best in quality of education that will help in better placements for students in best & most reputed companies with high packages, increased sources of revenue for college to feed the cycle of bringing in good quality. We at IIDE keeping this in mind have successful partnerships with colleges benefiting their needs at their convenience.

hiii

A

B, Aca

Revenue Generated for Colleges

IN 2 YEARS

FOR 20 COLLEGES

BENEFIT FOR THE STUDENTS

Introduction to digital marketing

Learning a new & highly demanded skill of today & more tomorrow

wordpress training

100% Experiencial Learning & be Certified Digital Marketers

content strategy course in mumbai

Guaranteed Internship & Job Placement

search engine optimization course in mumbai

Live Projects while Learning OR SOMETHING ELSE

Since 2010, Jobs in the field of Digital have just steady been growing & today too we are in the very early stages of this Industry. It is only to grow. The opportunities of job’s in this space are literally available at every company. Since each company either has a Digital Marketing Team or has their Digital Marketing outsourced. In 2015-16 in India a senior manager working in digital marketing earned on average Rs. 20 Lakh p.a.

It was always my goal to work outside of Mumbai to gain more experience. IIDE made that happen for me at the age of 21. They gave me the platform to meet renowned companies all across India. While studying at IIDE, I got an internship with Mumbai Foodie. After graduating from the class, Think Digital, a highly successful company located in Hyderabad offered me a salary of Rs.5.5 lakh p.a, which was way beyond my expectations.

Zeel Gada

Client Servicing Executive, Think Digital

Indian Institute of Digital Education

The digital world is ever evolving and has no definite finish line. One of the key functions of IIDE is to keep up with this pace and ensure that the content and the curriculum being taught always encompasses the latest concepts, trends and skills of the digital world

Indian Institute of Digital Education only strives for the best

Indian Institute of Digital Education is India’s only Premier School for Digital. We are based out of Mumbai, launched in 2016. IIDE offers students the subjects that are more relevant to today’s day and age – Digital Marketing, Data Analytics are some of the courses we offer.

IIDE opens the door for the youth to kick start their careers immediately. It empowers the two essential E’s:

It bridges the employ-ability gap by providing holistic education and creates a quality finished product.
Digital related skills allow one to work at their own time, from own location and without a job. Empowering entrepreneurship is one of the key end results at IIDE.

WHAT MAKES US THE BEST?

Introduction to digital marketing

Industry Specific Teachers for each Subject

Introduction to digital marketing

Super Sessions from Successful Influencers

wordpress training

100% Experiencial Learning (Minimum Theory)

wordpress training

100% Placement & Internship Assistance

content strategy course in mumbai

Industry Updated Content

content strategy course in mumbai

Learning Management Systems for Students

search engine optimization course in mumbai

Live Projects while Learning

search engine optimization course in mumbai

Soft Skills Training for Communication & Presentation

Our Course Modules for Students to choose from

Wordpress (Website Creation & Planning

  Our WordPress training module is a course created with the objective of web development. The highlight of this course lies in the ability to teach individuals to create a website without using a single line of code. The course comprises of 15 hours of intensive training sessions under a web development expert. We start right from the basics of website building which includes understanding the world wide web, setting up a domain and web hosting. The training sessions guide the students with installing and using the WordPress software (Content Management System). This involves selection of a theme, page creation, publishing posts, and adding plugins. In addition to this, students are taught the basics of design elements to make the website visually appealing. Furthermore, students are taught how to use Divi Builder; a webpage building plugin which simplifies page creation on WordPress by ten-fold. The end of the course assignment requires each student to create a WordPress website with the relevant pages, content and plugins. Successful completion of this course will equip you with the ability to get a website running without any coding experience. Attend IIDE’s WordPress Training in Mumbai to master website building through WordPress.

Content Strategy

  The key focus of our content strategy course is training digital media aspirants to generate, curate and strategise content. Either for the purpose of social media or the web. During the span of the course, students are taught to build a content plan and social media calendar along with certain techniques such as content bucketing. With thorough classroom training and guidance from agency professionals, students will be in a position to create relevant, shareable and engaging content. In addition to this, the course empowers students with copywriting, creative writing as well as content marketing abilities. This content strategy training will serve as a building block for those who wish for a career in a digital marketing agency or a content marketing platform. Furthermore, our power packed training with intensive assignments will mould and transform you to take on more creative roles in the digital space. If this has piqued your interest, sign up for IIDE’s content strategy course in Mumbai to become a content planner, marketer and strategist.

Search Engine Optimization (SEO)

  Search Engine Optimization (SEO) training module delves deep into the topic of SEO. An intensive one-week training module that takes you into the world of Search Engines, it’s algorithms and page ranking factors. The course is designed with the primary objective of helping your webpage gain a better placement on search engines like google and yahoo. During the SEO training, the program instructor incorporates different aspects of SEO such as on-page, off-page optimisation, keyword research in an exhaustive manner. In addition to this, students are given a list of SEO hacks and web master tools which will help improve the visibility of their business page, blog or website on search engines organically. Moreover, we teach students to improve website user experience and optimise web content in an SEO friendly manner. The course is taught completely through live practical examples and hands on assignments so that it gives you a real-life understanding of SEO. This SEO class will qualify you to work as an SEO executive, take up work at the SEO front of an organisation, in a digital marketing agency or simply help bring your business on the first page of Google. If you wish to become an SEO expert, then IIDE’s SEO training is just what you need.

Search Engine Marketing (SEM)

Our Search Engine Marketing (SEM) course is devised with the objective of helping you learn advertising via Google AdWords. It is an advertising service for businesses wanting to display ads on Google and its advertising network. The course follows a week long training session with a Google AdWords Certified trainer. The SEM course primarily deals with understanding the difference between organic and paid search engine results and understanding the algorithm on the basis of which advertisements are placed on the Search Engine Results Page (SERP). This brings in a know-how of the Ad rank mechanism, Quality Score, bid and relevancy of the ad. Following this, the SEM training involves keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads that have a high search volume and moderate or low competition from other advertisers. As part of the course curriculum, students are taught the art of writing the perfect text ad which involves writing the most compelling ad copy, URL, ad description and call-to-action (CTA). In addition to this, students are explained the working of the search as well as display ad network. Lastly, students are assisted with creating and managing an entire ad campaign on Google AdWords. This involves creation of ads (text or banner ads) using relevant keywords, bidding and budgeting of ads and ad groups. This intensive SEM training is your one-stop solution to understanding Search Engine Marketing in and out. Completion of this course will qualify you for the basic Google AdWords Certification examination. Moreover, adding the knowledge of Search Engine Marketing to your skill-set will make you a valuable asset for any Digital Marketing agency or Online Advertising firm. If you wish to learn Google Adwords, sign up for IIDE’s Search Engine Marketing course.

Mobile Marketing

  Our Mobile Marketing Course in Mumbai is curated by top mobile experts in the industry. We provide mobile marketing training with the view of helping you promote your business via mobile. The course involves learning ways to promote your app, app store optimisation, increasing app installations, and analysing app user metrics. Another aspect of mobile apps that our training focuses on is generating app engagement through push notifications, in-app messaging and in-app advertising. We teach our students the basics of mobile display advertising as well as rich media advertising. Our curriculum includes the requirements of a mobile responsive website and conducting mobile web analytics. In addition to this, we also teach marketing using the medium of SMS, QR code promotion, etc. Plenty of case studies and mobile marketing trends to enhance your learning experience. You will receive a Mobile Marketing Certification on successful completion of our course. This course is designed to transform you into a Mobile Marketing expert.

Social Media Marketing

Our Social Media Marketing Course is curated with the objective of giving you a keen understanding of marketing using social media. The course comprises of comprehensive training sessions that delve into marketing and advertising on various social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+ and Snapchat. The course deals with identifying right potential customers, building marketing strategies, campaigns, and online contests. As part of the Social Media training, students are shown an array of case studies pertaining to successful brand campaigns and contests for better understanding. In addition to this, students are also taught social media advertising at great length. By the end of the social media course, students are clear with concepts such as Pay Per Click (PPC), Cost Per Impression (CPM), bid which are essential to online advertising. Social media has the massive power to market products, build brands, generate brand awareness and visibility, brand recall and also drive website traffic. Right from the biggest and the best to the smallest brands are reaching out to their customers on social media. This makes Social Media Marketing a lucrative and ever-growing industry with endless job prospects. Therefore, adding such a skill to your arsenal of capabilities would prove very useful. Completion of this course would make you competent to work in any digital media agency or even handle the social media accounts of a brand. Social Media marketing happens to be one of our most popular capsule courses. We have successfully trained over 4000 students from top colleges across Mumbai. Join IIDE’s Social Media Marketing course and become a social media expert.

Web Analytics

If you’re looking for a Web Analytics Course, then you need not look any further. Our course in web analytics is a one-week comprehensive training program that explores the world of analytics in great depth. The course starts with the objective of helping you understand why web analytics is important for any website.  

The prime focus of the course is learning and making optimum use of Google Analytics. Through the analytics training sessions, students gain a definitive understanding of analytics terminology such as bounce rate, session time, page views, etc. Students learn how a website is tracked and what information can be extracted from it. In addition, they receive guidance from top Google analytics trainers with decoding Google Analytics reports. This involves identifying the source of the website traffic, audience demographics, behaviour of the visitors and website conversions. 

The web analytics training then moves in the direction of analysing data on social platforms such as Facebook, Instagram, Twitter and YouTube. This knowledge of analytics will help you extract, measure relevant data and understand website traffic which is beneficial to any business. Analytics is that powerful tool which is the key to optimising your advertising strategy and website content into delivering better business results.

Successful completion of this course will enable you take up a job in an Online Advertising or Digital media agency or simply help your business perform better online. If you wish to master Web & Social Analytics, then IIDE’s Web Analytics Course is just what you need.

Remarketing

Our Remarketing Course is designed with the view of helping you understand the concept of remarketing and the remarketing process in great detail. Remarketing is that process of Online Display Advertising that retargets and re-advertises only to those individuals that have previously visited or interacted with your website without making the required conversion. It is a scheme devised to drive back individuals that had dropped out of your website before completion of the conversion funnel. This ingenious ploy is often used by online advertisers to attract indecisive customers to increase conversions and push sales. Our remarketing training is a step-by-step guide to mastering the remarketing process. As part of course curriculum, we teach you how to add a remarketing tag into the website code and create a remarketing list. In addition, we also teach you how to market to the individuals that are part of that list and track the results in terms of conversions. Completion of our remarketing course will equip you take up any form of Display Advertising. Moreover, with our Remarketing Certification, you can be sure find yourself qualified to work in any online adverting firm or digital marketing agency.

Email Marketing

The chief objective of our Email Marketing course is helping individuals to market a product, brand or blog using e-mailers. It involves a week long power packed training with our email marketing expert trainer. The course helps you use the power of emails to further your business agendas which could mean acquiring and retaining customers, building brand awareness or even driving sales. First and foremost, the training begins with insights into building the right database, subscriber list and segmenting them on basis on factors like target group, demographics, mode of acquisition, etc. The course structure is set in a way to help you understand what type of emails are sent for what marketing goals. For instance: An e-commerce retailer with the objective of converting prospective customers into acquired customers will send out special discount promotions or abandoned cart emails. While, a company with brand awareness in mind would send out company newsletters to its subscribers. Once your email marketing goal is set, the emailing marketing training moves backwards with planning the other details of the campaign. This includes setting the email design, contents of the email, right subject line, frequency and time schedule, etc. Students are given a host of email marketing software and tools such as MailChimp and AWeber to manage the marketing campaign. Last but not the least, we also touch base with the art of writing the perfect cold email and ways of using email automation and drip marketing into your email marketing campaign. Email marketing still continues to remain one of the primary modes of marketing between B2B and B2C individuals and businesses all over the world continue to make big spends on email marketing. Thus, Email marketing is a skill that once added to your arsenal of capabilities is sure to reap great benefits. The email marketing certification you receive post completion of the course will put you in a position to use email marketing at work or for your own business.

Mobile Marketing

Our Mobile Marketing Course in Mumbai is curated by top mobile experts in the industry. We provide mobile marketing training with the view of helping you promote your business via mobile. The course involves learning ways to promote your app, app store optimisation, increasing app installations, and analysing app user metrics. Another aspect of mobile apps that our training focuses on is generating app engagement through push notifications, in-app messaging and in-app advertising. We teach our students the basics of mobile display advertising as well as rich media advertising. Our curriculum includes the requirements of a mobile responsive website and conducting mobile web analytics. In addition to this, we also teach marketing using the medium of SMS, QR code promotion, etc. Plenty of case studies and mobile marketing trends to enhance your learning experience. You will receive a Mobile Marketing Certification on successful completion of our course. This course is designed to transform you into a Mobile Marketing expert.

E-Commerce

Our E-commerce Certification program is designed with a vision to train you in the field of e-commerce. It is an intensive course that delves into the online marketplace arena. We begin with giving you an understanding of the e-commerce business model, it’s advantages and the leading players in the market. The e-commerce training then proceeds with learning the requisites of an e-commerce business. Another topic covered in the trainings is the aspect of e-commerce management which includes product acquisition, setting up online payment, inventory and supply chain management, uploading products online, etc. Teaching you how to market and promote your product online, using the right keywords for your products, dealing with negative product reviews are also part of the e-commerce training. Most importantly, we teach students how to create an e-commerce portal of their own using software like Zepo and Shopify. This course is sure to give you a thorough understanding of the E-Commerce world. Successful completion of our E-commerce Certification Course will qualify you to take up a job as an e-commerce manager in an e-commerce portal and even help you become a successful online retailer.

AdSense, Blogging & Affiliate Marketing

Google Adsense allows you to advertise on your own blog or website. In Affiliate Marketing a business rewards one or more affiliates for each customer brought by the affiliate’s marketing efforts. Diary type commentary websites are Blogs.

Key topics that are covered are :

  • What is AdSense?
  • What is Affiliate Marketing?
  • What is Blogging?
  • How To Write Creative Content for Blogs
  • AdSense Keywords

Online Reputation Management

Our Online Reputation Management course has been curated by top ORM industry experts. The course is specifically designed to help you understand the fundamentals of managing the online reputation of a brand. This essentially implies mitigating negative online conversations and bringing positive conversations to the fore in order to restore a brand’s reputation and credibility. The primary aspect of ORM is understanding its importance for a business, brand or professional. In the age of the internet, online conversations circulate at lightning speed. A negative online product review can have a grave impact on your product sales or business. Your brand reputation can be tarnished simply via a blog that went viral. You could be rejected for a job position simply because of your unprofessional social media presence. Our online reputation management training deals with the effective techniques that are used to tackle such online reputation issues. This involves learning how to respond to negative conversations, receiving customer feedback, counteracting misleading trends and restoring brand faith. In addition to this, students are taught how to listen online whenever your brand or company name is mentioned using tools such as Google Alerts, Social Mention, Simplify360, etc. The most crucial aspect of our ORM course involves a hands on Crisis Management training. This is a strenuous exercise that helps students cope with a massive online crisis at the hands of the brand, agency or customer. It trains students to estimate the extent of the problem, respond appropriately to mitigate risks, and finally curb and rectify the damage done. Lastly, the ORM instructor takes the students through some industry case studies which is the final step to consolidating the student’s learning.

Media Planning

Our Media Planning course strives to teach you how to effectively plan and budget your media spends so as to generate maximum possible ROI. The first part of the media training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install (CPI), Share of Voice (SOV), Bulk buy, Cost Per Open (CPO), and so on. The course further deals with various stakeholders of media planning such as Platform, Publisher and the Network. Students are shown the various ad spaces available on platforms such as Facebook, Twitter, LinkedIn and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners. While a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Mast head ad space. The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control, etc. In addition to this, students are given a run through of search engine text ads and search engine display network on Google, Yahoo and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc. But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives. Our media planning course seeks to give you just that. For eg: A women oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns. Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations.

Wordpress (Website Creation and Planning)

Our WordPress training module is a course created with the objective of web development. We start right from the basics of website building which includes understanding the world wide web, setting up a domain and web hosting. Furthermore, students are taught how to use Divi Builder; a webpage building plugin which simplifies page creation on WordPress by ten-fold. The end of the course assignment requires each student to create a WordPress website with the relevant pages, content and plugins. Successful completion of this course will equip you with the ability to get a website running without any coding experience.

Content Strategy

The key focus of our content strategy course is training digital media aspirants to generate, curate and strategic content. Either for the purpose of social media or the web. During the span of the course, students are taught to build a content plan and social media calendar along with certain techniques such as content bucketing. This content strategy training will serve as a building block for those who wish for a career in a digital marketing agency or a content marketing platform.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) training module delves deep into the topic of SEO. An intensive one-week training module that takes you into the world of Search Engines, it’s algorithms and page ranking factors. The course is designed with the primary objective of helping your webpage gain a better placement on search engines like google and yahoo. During the SEO training, the program instructor incorporates different aspects of SEO such as on-page, off-page optimisation, keyword research in an exhaustive manner. In addition to this, students are given a list of SEO hacks and web master tools which will help improve the visibility of their business page, blog or website on search engines organically. Moreover, we teach students to improve website user experience and optimise web content in an SEO friendly manner. The course is taught completely through live practical examples and hands on assignments so that it gives you a real-life understanding of SEO. This SEO class will qualify you to work as an SEO executive, take up work at the SEO front of an organisation, in a digital marketing agency or simply help bring your business on the first page of Google. If you wish to become an SEO expert, then IIDE’s SEO training is just what you need.

Search Engine Marketing (SEM)

Our Search Engine Marketing (SEM) course is devised with the objective of helping you learn advertising via Google AdWords. It is an advertising service for businesses wanting to display ads on Google and its advertising network. The course follows a week long training session with a Google AdWords Certified trainer. The SEM course primarily deals with understanding the difference between organic and paid search engine results and understanding the algorithm on the basis of which advertisements are placed on the Search Engine Results Page (SERP). This brings in a know-how of the Ad rank mechanism, Quality Score, bid and relevancy of the ad. Following this, the SEM training involves keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads that have a high search volume and moderate or low competition from other advertisers. As part of the course curriculum, students are taught the art of writing the perfect text ad which involves writing the most compelling ad copy, URL, ad description and call-to-action (CTA). In addition to this, students are explained the working of the search as well as display ad network. Lastly, students are assisted with creating and managing an entire ad campaign on Google AdWords. This involves creation of ads (text or banner ads) using relevant keywords, bidding and budgeting of ads and ad groups. This intensive SEM training is your one-stop solution to understanding Search Engine Marketing in and out. Completion of this course will qualify you for the basic Google AdWords Certification examination. Moreover, adding the knowledge of Search Engine Marketing to your skill-set will make you a valuable asset for any Digital Marketing agency or Online Advertising firm. If you wish to learn Google Adwords, sign up for IIDE’s Search Engine Marketing course.

Social Media Marketing

The course comprises of comprehensive training sessions that delve into marketing and advertising on various social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+ and Snapchat. In addition to this, students are also taught social media advertising at great length. By the end of the social media course, students are clear with concepts such as Pay Per Click (PPC), Cost Per Impression (CPM), bid which are essential to online advertising. Completion of this course would make you competent to work in any digital media agency or even handle the social media accounts of a brand. Social Media marketing happens to be one of our most popular capsule courses.

Web Analytics

Our course in web analytics is a one-week comprehensive training program that explores the world of analytics in great depth. The course starts with the objective of helping you understand why web analytics is important for any website. The prime focus of the course is learning and making optimum use of Google Analytics. Students learn how a website is tracked and what information can be extracted from it.

Remarketing

Our Remarketing Course is designed with the view of helping you understand the concept of remarketing and the remarketing process in great detail. Remarketing is that process of Online Display Advertising that retargets and re-advertises only to those individuals that have previously visited or interacted with your website without making the required conversion. It is a scheme devised to drive back individuals that had dropped out of your website before completion of the conversion funnel. This ingenious ploy is often used by online advertisers to attract indecisive customers to increase conversions and push sales. Our remarketing training is a step-by-step guide to mastering the remarketing process. As part of course curriculum, we teach you how to add a remarketing tag into the website code and create a remarketing list. In addition, we also teach you how to market to the individuals that are part of that list and track the results in terms of conversions. Completion of our remarketing course will equip you take up any form of Display Advertising. Moreover, with our Remarketing Certification, you can be sure find yourself qualified to work in any online adverting firm or digital marketing agency.

Email Marketing

The chief objective of our Email Marketing course is helping individuals to market a product, brand or blog using e-mailers. It involves a week long power packed training with our email marketing expert trainer. The course helps you use the power of emails to further your business agendas which could mean acquiring and retaining customers, building brand awareness or even driving sales. First and foremost, the training begins with insights into building the right database, subscriber list and segmenting them on basis on factors like target group, demographics, mode of acquisition, etc. The course structure is set in a way to help you understand what type of emails are sent for what marketing goals. For instance: An e-commerce retailer with the objective of converting prospective customers into acquired customers will send out special discount promotions or abandoned cart emails. While, a company with brand awareness in mind would send out company newsletters to its subscribers. Once your email marketing goal is set, the emailing marketing training moves backwards with planning the other details of the campaign. This includes setting the email design, contents of the email, right subject line, frequency and time schedule, etc. Students are given a host of email marketing software and tools such as MailChimp and AWeber to manage the marketing campaign. Last but not the least, we also touch base with the art of writing the perfect cold email and ways of using email automation and drip marketing into your email marketing campaign. Email marketing still continues to remain one of the primary modes of marketing between B2B and B2C individuals and businesses all over the world continue to make big spends on email marketing. Thus, Email marketing is a skill that once added to your arsenal of capabilities is sure to reap great benefits. The email marketing certification you receive post completion of the course will put you in a position to use email marketing at work or for your own business.

Mobile Marketing

Our Mobile Marketing Course in Mumbai is curated by top mobile experts in the industry. We provide mobile marketing training with the view of helping you promote your business via mobile. The course involves learning ways to promote your app, app store optimisation, increasing app installations, and analysing app user metrics. Another aspect of mobile apps that our training focuses on is generating app engagement through push notifications, in-app messaging and in-app advertising. We teach our students the basics of mobile display advertising as well as rich media advertising. Our curriculum includes the requirements of a mobile responsive website and conducting mobile web analytics. In addition to this, we also teach marketing using the medium of SMS, QR code promotion, etc. Plenty of case studies and mobile marketing trends to enhance your learning experience. You will receive a Mobile Marketing Certification on successful completion of our course. This course is designed to transform you into a Mobile Marketing expert.

E-Commerce

Our E-commerce Certification program is designed with a vision to train you in the field of e-commerce. The e-commerce training then proceeds with learning the requisites of an e-commerce business. Another topic covered in the trainings is the aspect of e-commerce management which includes product acquisition, setting up online payment, inventory and supply chain management, uploading products online, etc. Teaching you how to market and promote your product online, using the right keywords for your products, dealing with negative product reviews are also part of the e-commerce training.  Successful completion of our E-commerce Certification Course will qualify you to take up a job as an e-commerce manager.

AdSense, Blogging and Affiliate Marketing

Google Adsense allows you to advertise on your own blog or website. In Affiliate Marketing a business rewards one or more affiliates for each customer brought by the affiliate’s marketing efforts. Diary type commentary websites are Blogs.

Key topics that are covered are :

  • What is AdSense?
  • What is Affiliate Marketing?
  • What is Blogging?
  • How To Write Creative Content for Blogs
  • AdSense Keywords

Online Reputation Management

Our Online Reputation Management course has been curated by top ORM industry experts. The course is specifically designed to help you understand the fundamentals of managing the online reputation of a brand. This essentially implies mitigating negative online conversations and bringing positive conversations to the fore in order to restore a brand’s reputation and credibility. The primary aspect of ORM is understanding its importance for a business, brand or professional. In the age of the internet, online conversations circulate at lightning speed. A negative online product review can have a grave impact on your product sales or business. Your brand reputation can be tarnished simply via a blog that went viral. You could be rejected for a job position simply because of your unprofessional social media presence. Our online reputation management training deals with the effective techniques that are used to tackle such online reputation issues. This involves learning how to respond to negative conversations, receiving customer feedback, counteracting misleading trends and restoring brand faith. In addition to this, students are taught how to listen online whenever your brand or company name is mentioned using tools such as Google Alerts, Social Mention, Simplify360, etc. The most crucial aspect of our ORM course involves a hands on Crisis Management training. This is a strenuous exercise that helps students cope with a massive online crisis at the hands of the brand, agency or customer. It trains students to estimate the extent of the problem, respond appropriately to mitigate risks, and finally curb and rectify the damage done. Lastly, the ORM instructor takes the students through some industry case studies which is the final step to consolidating the student’s learning.

Media Planning

Our Media Planning course strives to teach you how to effectively plan and budget your media spends so as to generate maximum possible ROI. The first part of the media training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install (CPI), Share of Voice (SOV), Bulk buy, Cost Per Open (CPO), and so on. The course further deals with various stakeholders of media planning such as Platform, Publisher and the Network. Students are shown the various ad spaces available on platforms such as Facebook, Twitter, LinkedIn and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners. While a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Mast head ad space. The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control, etc. In addition to this, students are given a run through of search engine text ads and search engine display network on Google, Yahoo and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc. But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives. Our media planning course seeks to give you just that. For eg: A women oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns. Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations.

“Every single word Karan spoke made sense and was relevant to every single member in the classroom. Kudos to this young man for his command on the subject, for his command over the language and for his command in keeping the entire class glued to him.”

Yugul Saraf

Ex- CEO, Ranbaxy

100% PLACEMENT OPPORTUNITIES

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Testimonials

Former head of Juice salon narrates her experience of learning Social Media Marketing with IIDE. She has been applying her learnings to her newly opened salons in Mumbai – Fidget.

Sheetal Nangalia

IIDE students talk about their experiences during the 6 month digital marketing program. Watch to know how these students loved doing every part of the course.

Intake of June 2016

Owner of Creative Eye gives her comments on IIDE’s Social Media Marketing course. Watch to see how the course has enabled her to hire and recruit more skilled interns.

Hiloni Punatar

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