From Beginners to Advanced

#1 Website Development Course With Certification

Master the art of creating compelling content, building stunning WordPress websites, and optimising them for SEO success with IIDE’s dynamic Website Development course.

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4,098 Students Enrolled

10+ Hours

₹24,000/-

19,999/-

Course Fees + Taxes

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How IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our web development course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Whatsapp Community/Networking Channel for IIDE Students
Whatsapp Community/Networking Channel for IIDE Students

1-on-1 Mentoring Sessions at IIDE
1-on-1 Mentoring Sessions at IIDE

IIDE's AI-based Mock Interviews
IIDE's AI-based Mock Interviews

IIDE's Designated Learning Portal
IIDE's Designated Learning Portal

IIDE's Certificate of Completion
IIDE's Certificate of Completion

Web Development Course Syllabus

Our stellar, self-paced online web development course empowers you to design, optimise, and market your website effectively. Master essential skills in integrating design elements, crafting engaging content, and driving audience engagement.

2 Modules

2 Live sessions

Learn to manage stunning, user-friendly websites with ease using WordPress.

1. Introduction to WordPress and its Fundamentals

  • What Is WordPress and Why Use It?
  • Advantages and Disadvantages of Using a CMS Like WordPress
  • Comparing WordPress.Com vs WordPress.Org
  • Installing and Setting up a WordPress Site

2. Website Planning, Design, Management and Maintenance

  • Understanding the Key Elements of a Website (Pages, Posts, Media, Etc.)
  • Importance of Planning Content, Structure, and User Experience
  • Incorporating Branding, Colours, and Typography
  • Performing WordPress Updates and Backups

3. Content Management

  • Creating and Organising WordPress Posts and Pages
  • Using Categories, Tags, and Custom Taxonomies
  • Incorporating Images, Videos, and Other Media
  • Optimising Content for Search Engines (SEO)

2 Modules

2 Live sessions

Learn to manage stunning, user-friendly websites with ease using WordPress.

1. Introduction to WordPress and its Fundamentals

  • What Is WordPress and Why Use It?
  • Advantages and Disadvantages of Using a CMS Like WordPress
  • Comparing WordPress.Com vs WordPress.Org
  • Installing and Setting up a WordPress Site

2. Website Planning, Design, Management and Maintenance

  • Understanding the Key Elements of a Website (Pages, Posts, Media, Etc.)
  • Importance of Planning Content, Structure, and User Experience
  • Incorporating Branding, Colours, and Typography
  • Performing WordPress Updates and Backups

3. Content Management

  • Creating and Organising WordPress Posts and Pages
  • Using Categories, Tags, and Custom Taxonomies
  • Incorporating Images, Videos, and Other Media
  • Optimising Content for Search Engines (SEO)

2 Modules

2 Live sessions

Craft compelling and persuasive content that captivates audiences and drives action.

1. Introduction to Copywriting and Its AIDA Model

  • The Definition, Role, and History of Copywriting
  • How to Craft Captivating Headlines and Opening Lines
  • How to Engage the Reader Through Storytelling and Benefits
  • Importance of Building Emotional Connections and Highlighting Unique Selling Points

2. Principles of Effective Copywriting

  • How Clarity, Conciseness, Tone, and Voice Impact the Quality of the Message
  • How to Use Persuasion in Content to Impact Consumer Psychology
  • The Importance of Editing and Revision

3. Bridging Offline and Online Copywriting

  • Similarities and Differences Between Offline and Digital Copywriting
  • Adapting Offline Copywriting Principles for Online Content
  • Unique Considerations for Blogs, Social Media, and Digital Advertising

2 Modules

2 Live sessions

Optimise websites to improve search rankings and attract high-quality organic traffic.

1. How Search Works

  • Fundamentals of SEO and Importance
  • Types of SEO (on-Page, off-Page, Technical) and SEO Techniques and Tools

2. Keywords: Types and Strategies

  • Identifying Relevant Keywords and Phrases
  • Analysing Keyword Search Volume and Competition
  • Incorporating Keywords Into Content

3. On-Page SEO and Off-Page SEO

  • Optimising Page Elements Like Titles, Meta Descriptions, Headings
  • Content Creation and Optimisation
  • Internal Linking Structure
  • Link Building Strategies

4. Components of Technical SEO

  • Website Architecture and Crawlability
  • Indexing and Caching
  • Site Speed Optimisation
  • Mobile-Friendliness

5. Advanced SEO Tactics

  • SEO for Specific Platforms (e.g. YouTube, Pinterest, Quora)
  • Integrated SEO Strategies
  • Measurement and Analysis

2 Modules

2 Live sessions

Master the tools to track, analyse, and optimise website performance with actionable insights.

1. Introduction to Google Analytics

  • Overview of Google Analytics
  • Creating a Google Analytics Account
  • Understanding the Google Analytics Interface
  • Implementing the Google Analytics Tracking Code

2. Navigating Google Analytics Reports

  • Exploring the Real-Time, Acquisition, Behavior, and Conversion reports
  • Interpreting Key Metrics Like Users, Sessions, Bounce Rate, and Conversion Rate

3. User Reports

  • Building Custom Dashboards and Reports
  • Applying Advanced Segments and Filters - Demographics
  • User Reports - Tech Details
  • Creating Custom Alerts and Notifications

4. Custom Reporting

  • Dimensions v/s Metrics
  • Building Custom Dashboards and Reports
  • Applying Advanced Segments and Filters
  • Creating Custom Alerts and Notifications

5. Advanced Reporting and Analysis

  • Understanding and Creating Segments From the Data
  • Sharing Access in GA
  • UTM Tracking
  • Making Informed Decisions to Optimise Website and Marketing Performance
  • Integrating GA4 With Other Tools

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