• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Strategy
• Social Media Marketing

Date: 9th – 10th September 2017

Duration: 14 hours

Time: 10:30 – 7:30 p.m.

Location: 91 Spring Board ATC, Andheri (East)

• Use of analytics in Digital marketing
• Understanding Google Analytics
• Website tracking
• Tracking Visitor source
• Key dimensions & metrics
• Goal setting
• Conversion funnel
• E-commerce reporting
• Decoding Audience, Behavior & Acquisition report
• Real-time reports
• Analytics on Twitter and Facebook
• Instagram analytics
• YouTube analytics
• Heat Mapping tools

Date: 17th – 22nd August 2017

Duration: 9 Hours

Fees: Rs. 6,500/-

Time: 5:00 – 8:00 p.m.

Location: IIDE, Andheri (W), Mumbai

• Understanding the concept of remarketing
• Remarketing process
• Adding remarketing tag
• Creating remarketing lists
• Display advertising
• Remarketing on Google AdWords Display Network
• Facebook remarketing
• Dynamic remarketing
• Tracking conversions

Date: 24th – 30th August 2017

Duration: 6 hours

Fees: Rs. 6,500/-

Time: 5:00 – 8:00 p.m.

Location: IIDE, Andheri (W), Mumbai

• Understanding ORM
• Need for ORM
• Steps for effective Online Reputation Management
• Impact of negative conversations
• Tools for ORM
• Understanding sentiments of a brand
• Crisis management
• ORM case studies

Date: 28th – 30th August 2017

Duration: 6 hours

Fees: Rs. 6,500/-

Time: 5:00 – 8:00 p.m.

Location: IIDE, Andheri (W), Mumbai