School Of Digital Marketing Test

Welcome to the Entrance Test

 

You have 30 minutes to answer the 6 questions mentioned below.
Please keep a track of the timer at the bottom of the page. Good luck!

Name Email Phone Number
Watch this video and write a short note on how Augmented Reality can play an interesting role in Digital Marketing
If you bumped into Yiming Zhang the founder of Tiktok, what would you choose to discuss with him and why?
It is said that out of every 100 times an ad is seen on Facebook, It will get clicked once. While out of every 100 times it is seen on Google search, it could receive more than 4 clicks. 

Why do you think an Ad on Google search is more likely to attract a click?
As per Facebook, on an average, a user spends 1.7 secs with a piece of content. At the same time Facebook reports show that video is the most popular content format on the platform. 

Would you still go ahead and convince your client to create a 30 second video for Facebook? Please support your answer with reasons.
Name a brand you closely follow on Facebook/ Instagram and whose content you find interesting / useful. Give 3 pointers on what the brand has done well to keep you hooked on to its content.
Why should IIDE choose your application over the rest of the candidates who have applied?