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Sr. SEO Executive - Traffic Acquisition

Job Profile

Job Overview:

We are looking for a Traffic Acquisition Executive to join our SEO team. Candidate’s key responsibilities include gaining relevant unpaid traffic through various channels like Website, Blogs, YouTube, Social Media, SMS, Emails, Quora, Medium, Reddit, Pinterest, Influencers etc. The candidate is also responsible for suggesting and implementing tactics for improving the company’s online web traffic.

 

Responsibilities:

  • Build, plan and implement traffic acquisition and brand exposure strategies to meet the company’s goals
  • Networks with bloggers, journalists and industry influencers. Strike mutually beneficial deals with them to ensure a long term relationship.
  • Build a strong back-link acquisition strategy for all kinds of content pieces, business pages, product pages, blogs, youtube videos etc.
  • Perform SEO research and identifying and effective content and keywords
  • Track, measure and analyze overall unpaid traffic through various channels like Website, Blogs, Youtube, SMS, Emails, Quora, Medium, Reddit, Pinterest, Social Media,  Influencers
  • Prepare and present reports on the Traffic acquisition achieved through various sources of traffic and the effort put in for the same. 
  • Implement best Search Engine Optimization (SEO) practices and techniques
  • Stay up to date with the latest digital marketing technologies and best practices

 

Requirements:

  • Excellent communication and outreach skills
  • Fair knowledge of Digital Marketing with strong roots in SEO
  • Strong analytical skills and experience in tracking relevant metrics
  • Good negotiation skills
  • Ability to effectively handle multiple projects
  • Strong familiarity with tools such as Google Analytics, Google Search Console, Moz, SEMRush, etc. a big plus!
  • Bachelor’s Degree in related field preferred

 
Reports To: Team Lead – Digital Marketing
 
Employment Type: Full Time
 
Location: Work From Home. Post COVID will report to the office. (Andheri, Mumbai)