From Beginners to Advanced

#1 Online Social Media Marketing Course with Certification

Take your social media game to the next level and ignite your brand awareness with IIDE’s Social Media Marketing Course.

11,872 students | 4.9

7+ Hours



Mentoring Sessions

AI based

Mock Interview

60 Days

Access to Lectures



What does this course have to offer?


Our social media marketing course includes a self-paced pre-recorded video taught by industry experts to help you explore new topics and broaden your learning horizon.

  • Industry Recognised Certification
  • By the end of this expansive Social Media Marketing course, you will possess the skills and strategies required to market a brand and build a consumer base successfully. IIDE's social media marketing certification will serve as a testament to this knowledge.
  • Student Touchpoints - Whatsapp Community/Networking Channel
  • What makes this the best social media marketing course is the fact that it comes with a WhatsApp Community. This community gives you incredible networking opportunities with industry experts, diverse aspiring marketers and content strategists. It also provides you with frequent, reliable solutions to any content creation strategy, content marketing planning and social media problems that you may face.
  • 1 on 1 Mentoring Sessions
  • Apart from learning social media marketing, you will also receive personalised mentorship during weekly doubt-solving sessions with verified industry experts. Get your questions answered throughout this social media marketing course and show your work for valuable feedback.
  • Designated Learning Portal
  • As part of this SMM course, you get access to IIDE’s designated learning portal. This ensures the utmost quality, reliability and ease of experience in your learning and upskilling journey.

Course Information

Tick Mark Course Type: Bundle of three connected courses
Tick Mark 7+ hours of video lectures
Tick Mark Self-paced mode of learning
Tick Mark Course Fee: 20,000
Tick Mark Lifetime access to online masterclasses
Tick Mark Opportunity to create and present case studies for enhanced learning
Tick Mark Feedback from seasoned industry experts on case studies presented
Tick Mark Access to a Networking Channel
Tick Mark A Final Assessment to test your skills

Modules Included

Tick Mark Organic Social Media Marketing
Tick Mark Brand Reputation
Tick Mark Influencer Marketing
Tick Mark Content Strategy and Marketing
Tick Mark Copywriting

Who is this for?

Tick Mark Aspiring Social Media Managers
Tick Mark Freelancers wanting to market themselves on social media
Tick Mark Business Owners wanting to drive traffic to their website
Tick Mark Anyone looking to build conversation and connections with their audience

Course Outcomes

  • After completing this Online Social Media Marketing Course, you will be able to:
  • Intern as a Social Media Marketer
    Work/Intern in Influencer Marketing Management
    Intern in Content Strategy roles

New to the social media scene? Don't worry, we've got you covered! This course is your ticket to a thriving career in social media marketing. Learn copywriting, different organic social media marketing strategies, and more to help you build a killer portfolio, and land your dream job with a starting salary of ₹15,000 to ₹35,000.

Already a marketing pro? This social media course is just what you need to amp up your expertise! Getting this social media marketing certification isn't just about adding another skillset to your resume – it's about unlocking your full potential. Get ready for bigger roles, better appraisals, and a new level of career excitement.

Ready to Start Your Social Media Journey?

Tools Covered

Throughout the Social Media Marketing Course, students will gain hands-on experience with a variety of industry-standard tools that enhance their skills and productivity. They will learn to utilise these tools to analyse data, create engaging content, and optimise their strategies effectively.


Social Media Marketing Syllabus

This self-paced video course is your ticket to mastering the art of social media. Here, the social media marketing syllabus has been specially designed to help you connect with your audience on a deeper level, build a loyal fanbase, and drive real results. Throughout this social media course, you’ll discover the secrets of crafting irresistible content, choosing the right influencers, and measuring what truly matters. Get ready to enhance your brand’s online presence and transform your career in social media marketing!

Hours Learning

Tools Covered

Days Access to All Lectures

Master the Art Of Social Media Marketing

Enrol Now

1. Introduction to Social Media Marketing

  • Why Social Media Marketing
  • Brands on Social Media
  • The Customer’s Journey
  • Essential Social Media Rules
  • Creating a Content Calendar
  • How to Measure Performance

2. Instagram, Facebook, and LinkedIn Marketing

  • Why Use Instagram
  • Understanding the Algorithm
  • Basics and Types of Instagram Accounts
  • Content Ideation
  • Target Audience Research
  • Content Formats
  • Tips for Reels and How Brands Can Use Reels
  • Instagram DMs, Shopping, Filters, Guides, Hashtags and Tools
  • Measuring Performance
  • Verified Badge
  • Introduction to Facebook
  • Facebook Profiles vs. Pages
  • How to Create a Facebook Page and Why Brands Need Facebook Pages
  • Educational and Conversational Content on Facebook
  • Content Dos and Don’ts
  • Case Studies
  • Automated Messages on Facebook
  • Facebook and LinkedIn Hashtags
  • Introduction to LinkedIn
  • Importance of LinkedIn Profiles
  • LinkedIn Company Pages
  • How to Create an Optimised LinkedIn Page
  • Content That works on LinkedIn
  • Showcase Pages
  • Using LinkedIn for Lead Generation
  • LinkedIn Marketing Tool and Groups
  • LinkedIn Analytics

1. Introduction to Online Reputation Management and Marketing

  • Online Reputation and Its Importance
  • Difference Between Reputation Management and Marketing and Which Comes First
  • Assets Needed for ORM
  • Introduction to Brand Sentiments

2. Changing Sentiments From Negative to Neutral to Advocates

  • Steps for Effective Reputation Management
  • Tracking Brand Mentions
  • Online Reputation Management Commandments
  • Crisis and Brand Management
  • Acquiring and Promoting Reviews
  • Brand Advocates
  • Digital Public Relations
  • Moment Tweeting and Marketing

1. Introduction to Influencer Marketing

  • Who Influencers Are
  • Evolution of Influencer Marketing
  • Finding the Right Influencers

2. Influencer Types and Categories

3. Metrics and Tools for Influencer Research

  • Quantitative and Qualitative Research
  • Brand and Influencer Sentiment, and Audience
  • Brand Goals and Budgets, and Best Practices
  • Influencer Assessment Tools and Management Platforms
  • HypeAuditor, Followerwonk, IndiBlogger, and ChtrBox

4. Making Deals With Influencers

  • Influencer Outreach and Brief
  • Legalities
  • Elements in a Memorandum of Understanding
  • Monetary and Non-Monetary Compensation
  • Commissions and Fixed Payments
  • Calculating ROI

5. Case Studies

1. Introduction to Content Strategy and The Customer Journey

  • Defining Content Strategy and Its Importance
  • Aligning Content With Business Goals and Brand Identity
  • Using the AIDA Model to Map Content Needs at Each Stage
  • Developing a Strong Brand Positioning Through Content
  • Defining Brand Personality and Its Impact on Content
  • Developing a Strong Brand Positioning Through Content

2. Buyer Persona Development and Example Studies

  • Creating Detailed Buyer Personas Using Market Research
  • Utilising Persona Templates to Guide Content Creation
  • Three Real-World Examples of Successful Content Strategy Implementation

1. Introduction to Copywriting and Its AIDA Model

  • The Definition, Role, and History of Copywriting
  • How to Craft Captivating Headlines and Opening Lines
  • How to Engage the Reader Through Storytelling and Benefits
  • Importance of Building Emotional Connections and Highlighting Unique Selling Points

2. Principles of Effective Copywriting

  • How Clarity, Conciseness, Tone, and Voice Impact the Quality of the Message
  • How to Use Persuasion in Content to Impact Consumer Psychology
  • The Importance of Editing and Revision

3. Bridging Offline and Online Copywriting

  • Similarities and Differences Between Offline and Digital Copywriting
  • Adapting Offline Copywriting Principles for Online Content
  • Unique Considerations for Blogs, Social Media, and Digital Advertising

Step Into the World of Social Media Marketing

Meet your instructor


Daksh Juneja


Content Strategy and Marketing

Daksh Juneja specialises in Content, Search Engine Marketing, Social Media Marketing, Email,...Read More


Aneri Joshi



Aneri Joshi, a Content Marketing Expert and Content Developer, has over seven years of ...Read More


Aditya Shastri


Ad Designing

Aditya Shastri, a stellar Content Developer and marketing expert, has been associated with...Read More


“This course gave me the tools to create killer content and understand the algorithm. My social media engagement is skyrocketing!”

— Sharleen Chaddha

"I loved the IIDE course! The Instagram and LinkedIn marketing modules were particularly insightful. The WhatsApp community and one-on-one mentoring sessions are fantastic for networking and personalised feedback."

— Leo Matthews

“Learning about buyer personas and copywriting was a game-changer. Now I can create social media content that actually drives results.”

— Akriti Pandya

"This course is excellent! The content is comprehensive, and the mentoring sessions provide great support. The designated learning portal makes everything accessible and easy to follow. Definitely worth it!"

— Harsh Singhal

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Frequently Asked Questions

How does this online Social Media Marketing course work?

IIDE’s online Social Media Marketing course includes five self-paced modules that provide a broad understanding of organic marketing. What makes this the best social media marketing course is the fact that the video lectures are recorded so you can watch them at your convenience. There is also a network channel reserved for demonstrating tools and resolving doubts.

What devices can I watch the Social Media Marketing Course lectures on?

To watch this Social Media Marketing Course, a laptop with an i3 or higher processor is necessary for seamless video playback. We don’t recommend using mobile phones or tablets to watch our social media marketing course online due to the potential technical limitations that could accompany the same.

How much time do I have to complete the online Social Media Marketing course?

You will have 60 days of access to all the lectures present within the social media marketing syllabus. You can learn Social Media Marketing and revisit the tips related to content creation strategy, influencer marketing, and more, as many times as you want within this period.

I am a working professional. What if I don't get the time to watch the videos of the online Social Media Marketing course?

We understand that as a working professional, setting aside time to watch a social media marketing course online can be challenging. To make it easier for you, we’ve created lectures with an average duration of 5 minutes. Since they’re online, you can watch the video lectures and learn social media marketing even while travelling. We recommend investing 30-45 minutes per day to achieve your learning goals and get your social media marketing certification.

What certification will I get in this Online Social Media Marketing course?

You will be awarded a social media marketing certification by IIDE at the end of the course.

What are the criteria to get the Certificate of Completion?

To receive the certificate and start your career in social media marketing, you must:

  • Complete watching all the video lectures
  • Secure 60% or more in the Final Assessment quizzes


What opportunities are available for me after I finish this Social Media Marketing course?

After completing the Online Social Media Marketing course, you will be able to secure jobs or internships in avenues like social media marketing, content strategy, and influencer marketing management.

How much does a Social Media Marketing course cost?

When it comes to our social media marketing course fee, you can expect to pay ₹20,000/- for the same.

If I don’t like the course, do I get a refund?

IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will be given only if IIDE is unable to offer you the service. Due to unforeseen circumstances, the Institute reserves the right to postpone or reschedule any batch. What’s more, the social media marketing course fees paid cannot be transferred to another module or student/person.

How long does a Social Media Marketing course typically take to complete?

Our social media marketing course contains 7+ hours of video content that you can watch over a 60-day period. Interestingly, the relatively short duration of our programme is one of the reasons why it is considered to be one of the best courses for social media marketing.

What is Social Media Marketing?

Social media marketing involves using social platforms to connect with your audience, build your brand, and boost sales. You can easily shift your career in that direction by pursuing our programme wherein you can expect to learn copywriting, influencer marketing, and more.

Is Social Media Marketing a good career?

Absolutely! With the growing reliance on online searches, SMM specialists are in high demand.
That said, if you want to learn social media marketing, we highly recommend pursuing our certification programme which is known for being one of the best social media courses out there.

Who can learn Social Media Marketing?

Social media marketing is for anyone looking to build a strong online presence! Whether you’re an aspiring social media manager, a freelancer, a business owner, or simply want to connect with your audience, learning social media marketing is essential. IIDE’s Social media marketing course will not only teach you the A-Z of social media, but you will also have access to 1-on-1 mentorship, a designated learning portal, and so much more.

Is it hard to learn Social Media Marketing?

No, It is not that hard to learn Social Media Marketing provided you’re taught the right way. In order to ensure you get the most from your programme, we recommend checking out our social media course, which is considered one of the best in the field. Besides learning everything there is to know about social media, you will also have access to a WhatsApp community, one-on-one mentorship, and more.

What will I learn in a Social Media Marketing course?

What makes our social media marketing the best is undoubtedly our comprehensive syllabus which includes influencer marketing, Brand Reputation Management, and more. So, if you’re looking to learn social media marketing, you know which course to go for.