Customers today depend on search engines to assist them in finding everything. Be it restaurants nearby or B2B software providers, people first search online about them. This means that no matter what your business offers, your potential customers are likely searching for products or services like yours online. If you want to catch their attention and direct them to your website, you need search engine optimization.
If you’re a business start-up or an established company, you’ve likely been told often that you should be using SEO. That is because today, it is an essential part of any successful marketing strategy.
But what exactly is it?
Search Engine Optimization or SEO is the process of getting traffic from the ‘organic’ or ‘unpaid’ search engine results. It is a strategy for improving your site’s rankings in search engine results. You need to tweak your website so that these search engines can quickly determine what kind of content your website has. They crawl through your site and look for words, phrases, documents, pictures; it’s structure, user-friendliness, and a lot of other factors. All this is documented. When a user searches for something, they match the search query with the catalogued content, and the most relevant results are presented to the user.
If your site ranks higher in these results, there are more chances of people clicking on your link and coming to your website. You can then influence them with your content.
Despite the acronym, SEO is as much about people as it is about search engines. You need to have an understanding of what people are searching for online, the answers they want, the keywords they’re using, and the content they need. If you know all this, you will be able to connect to the people who are searching on the internet for the solutions you offer.
Take the example of Zomato. It has done a lot of hard work to rank organically in search engine rankings. Here are a few top search terms that it ranks for organically-
When people put these words in the search box, Zomato’s link is listed first. Don’t you think people will click on this link and go to their website? Definitely, they will.
Sectors like automobiles, pharma, banking, real estate, education, Industrial services, hospitality, etc. can all benefit from SEO.
Oyo has also done a lot of work for ranking high. If someone searches for related keywords, it appears at the top of the search results.
This gives it an excellent chance to attract all potential customers.
Another example is that of goat.com. When they optimized their site for SEO by resolving technical issues on the site to improve crawlability, changed the site architecture and added high-value long-tail keywords that their customers were using, the site saw an 87% increase in organic traffic within six months. Their sales from organic traffic also increased tenfold over the next two years.
If your brand wants to stand out and be visible to the users in the market, and increase sales, then you must invest in optimizing your website for the Search Engines.
5 Benefits of Search Engine Optimization
1. You can generate more quality leads.
57% of B2B marketers experienced that SEO generates more leads than any other marketing initiative. Same is the case with B2C marketing as well. Research published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to a 1.7% close leads from outbound leads. These numbers show how important SEO can be for your business.
2. You don’t have to pay to rank organically.
One of the important benefits of search engine optimization is you don’t have pay to rank! Organic rankings are entirely based on the algorithms of the search engines. This means that all you need to do is to make web pages that the search engines deem worthy of directing their users to. Once you create a high-value providing webpage, you do not have to pay search engines to display them on the top of search results.
This is a significant difference from Pay Per Click ads, which involve a cost every time a user clicks and visits a page.
3. People trust organic results.
Although Pay Per Click advertisements appear above organic search results, 71.33% people prefer to click on organic results. We can infer from this that people do trust the algorithms a lot. They know that the advertisers are paying for top slots, and they choose to visit instead of the pages the search engine has determined to be the best. If you rank organically, it helps people to trust you more as well as get more traffic.
4. You can stay ahead of the competition.
Imagine two companies in the same niche, manufacturing similar products and selling them at similar prices. One of them has a search engine optimized website, and the other one does not. Considering all other things being equal, which company do you think will get more customers?
The one which ranks on the first page of Search Engines!
Do not underestimate the power of search engines for keeping you ahead of your competitors. Rank above them in the search results and grab the opportunity to gain more customers.
5. You can measure SEO results.
You can easily track the metrics to tell you how successful your SEO efforts. You do not have to remain in the blind. You know exactly how much it has helped your business grow. Every element of your SEO can be measured, evaluated, improved, and worked upon.
The immense value of SEO for each business has always been something that most top companies and brands have accepted. The question that remains is, “Is SEO a necessity for my business?” We are here to tell you that it is indeed required, and it will help your business grow to new heights.
The online landscape is constantly changing, and this opens a lot of new opportunities for businesses to reach out to people. If your brand wants to be there at the top, you need SEO.
If you want to learn how you can do SEO for yourself or if you want to train your workforce in SEO, get in touch with us today!
If you have any SEO related questions, ask us in the comments below.