Search Engine Marketing Course
Why take up our Google Adwords Training Program?
Our Search Engine Marketing (SEM) course is devised with the objective of helping you learn advertising via Google AdWords. SEM training involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. It is an advertising service for businesses wanting to display ads on Google and its advertising network.
The course follows a week-long training session with a Google AdWords Certified Trainer. The SEM course primarily deals with understanding the difference between organic and paid search engine results and understanding the algorithm on the basis of which advertisements are positioned on the Search Engine Results Page (SERP). This brings in the know-how of the Ad rank mechanism, Quality Score, bid and relevancy of the ad.
Following this, the Google AdWords training involves keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads that have a high search volume as well as moderate or low competition from other advertisers. As part of the course curriculum, students are taught the art of writing the perfect text ad, which involves writing the most compelling ad copy, URL, ad description and call-to-action (CTA).
In addition to this, students are explained the working of the search as well as display ad network. Lastly, students are assisted with creating and managing an entire ad campaign on Google AdWords. This involves the creation of ads (text or banner ads) using relevant keywords, bidding, and budgeting of ads and ad groups.
This intensive SEM training is your one-stop solution to understanding Search Engine Marketing in and out. Completion of this course will qualify you for the basic Google AdWords Certification examination. Moreover, adding the knowledge of Search Engine Marketing to your skill-set will make you a valuable asset for any Digital Marketing agency or Online Advertising firm. If you wish to learn Google AdWords, sign up for IIDE’s Search Engine Marketing course based in Andheri, Mumbai.
Search Engine Marketing Course Details
- What is Google AdWords?
- Paid search versus Organic search
- Google Ad Rank Algorithm
- Relevance and quality score
- Bidding on AdWords
- Keyword planning for Google AdWords
- Search and display network
- Text ad and ad extensions
- Google banner ads
- Campaign management
- Google partners