Digital Bootcamp MCQ by Xaif | Jun 22, 2018 | 0 comments Social Media 101 Name Email Phone Number Social media audiences differ from those of traditional media because: Traditional media audiences consume material created for them while social media audience either dictate the type of product they want or bypass traditional producers to find products more suitable to their particular needs or desires Traditional media audiences tend to be within a certain age, gender and socio-economic group, while social media appeals to virtually every age, gender and economic status. Social media audiences tend to be the millennial generation while traditional media are mainly Gen-Y None of the above You are writing a message on twitter, what is the maximum number of characters you can use? 140 120 180 280 You are the administrator of a Facebook group, what is the maximum number of members you can have in your group if you want to send a single message that is received by all group members. 1,000 5,000 10,000 50,000 How many active users on Facebook in India? 250 Million 400 Million 241 Million 131 Million What is the need for Online Reputation Management? Business Pitches Brand Launch Crisis Management All of the above Opinion mining is one of the elements of Online Reputation Management True False Businesses that have a one or two-star rating on social media fail to convert about ____ of prospective customers. 84% 90% 45% 57% What feature does LinkedIn offer for premium accounts? Ability to post pictures Increased abilities to connect directly and send messages to people Ability to post in Groups and create a Group Ability to block users What is the name for Facebook's ranking algorithm? Life Rank Face Rank Page Rank Edge Rank Which of the following is not considered in Facebook Engagement Metric? Share Comment Like View What is a Call to Action? A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change A line, usually at the end of a content post, asking the reader to take an action (visit a page, submit a comment, etc.) A weekly (or daily) theme or goal a company profile places for itself, achievable via Facebook traffic metrics When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms. Mobile users can see a sponsored story in their news feed True False Where can you see statistics of your post on Facebook? Settings See who like Analytics Insights Cover photos are crucial to establishing respectable company pages True False Which of the following is most likely to get more attention and engagement? Gifs Photos Blogs Videos Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.