Digital Bootcamp MCQ by Xaif | Jun 22, 2018 | 0 comments Social Media 101 Name Email Phone Number What are the reasons for shift to digital by various companies? Lack of Timeliness Less Information Harder to target the audience All of the above Social media audiences differ from those of traditional media because Traditional media audiences consume material created for them while social media audience either dictate the type of product they want or bypass traditional producers to find products more suitable to their particular needs or desires Traditional media audiences tend to be within a certain age, gender and socio-economic group, while social media appeals to virtually every age, gender and economic status Social media audiences tend to be the millennial generation while traditional media are mainly Gen-Y None of the above You are writing a message on twitter, what is the maximum number of characters you can use? 140 120 180 280 Why is digital communication important to brands? Cost effective Simple to measure Real time results All of the above What is the need for Online Reputation Management? Business Pitches Brand Launch Crisis Management All of the above Businesses that have a one or two-star rating on social media fail to convert about ____ of prospective customers. 84% 90% 45% 57% What is the name for Facebook's ranking algorithm? Life Rank Face Rank Page Rank Edge Rank What is the name of Twitter’s ranking algorithm? Edge Rank Timeline Algorithm Face Rank Life Rank Which of the following is not considered in Facebook Engagement Metric? Share Comment Like View What is the dimension of Facebook profile picture? 170 X 170 Pixels 240 X 240 Pixels 150 x 150 Pixels None of the above Where can you see statistics of your post on Facebook? Settings See who like Analytics Insights Cover photos are crucial to establishing respectable company pages True False Page Moderation allows you to block inappropriate words? True False Which of the following is most likely to get more attention and engagement? Gifs Photos Blogs Videos What is the minimum budget required to run a brand awareness campaign on Facebook? 40 Rs 50 Rs 100 Rs 250 Rs What is the Golden Rule of Posting? 80% Engagement, 20% Sales 80% Sales, 20% Engagement 50% Sales, 50% Engagement None of the above What are the steps for effective ORM? Tracking Brand Mention Analyzing the situation Moment Conversation All of the Above What is the full form of CCC in regards to Online Reputation Management? Crisis Communication Committee Certified Cost Consultant Cognitive Complexity and Control None of the above Facebook Messenger is a free CRM tool? True False You can choose a preferred audience while uploading a post on Facebook page? True False Submit a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed.