Our Remarketing Course is designed with the view of helping you understand the concept of remarketing and the remarketing process in great detail. Remarketing is that process of Online Display Advertising that retargets and re-advertises only to those individuals that have previously visited or interacted with your website without making the required conversion. It is a scheme devised to drive back individuals that had dropped out of your website before completion of the conversion funnel. This ingenious ploy is often used by online advertisers to attract indecisive customers to increase conversions and push sales.
Our remarketing training is a step-by-step guide to mastering the remarketing process. As part of course curriculum, we teach you how to add a remarketing tag into the website code and create a remarketing list. In addition, we also teach you how to market to the individuals that are part of that list and track the results in terms of conversions.
What you will learn
- Understanding the concept of remarketing
- Remarketing process
- Adding remarketing tag
- Creating remarketing lists
- Display advertising
- Remarketing on Google AdWords Display Network
- Facebook remarketing
- Dynamic remarketing
- Tracking conversions