Media Planning (Certification Courses)

6,500.00

7 in stock

SKU: ccs13 Category:

Description

Our Media Planning course strives to teach you how to effectively plan and budget your media spends so as to generate maximum possible ROI. The first part of the media training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install(CPI), Share of Voice (SOV), Bulk buy, Cost Per Open (CPO), and so on.

What you will learn

  • What is Media buying?
  • Types of Media buying
  • Media terminologies
  • Platform based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting

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