Web Analytics (Certification Courses)

6,500.00

4 in stock

SKU: ccs6 Category:

Description

If you’re looking for a Web Analytics Course, then you need not look any further. Our course in web analytics is a one-week comprehensive training program that explores the world of analytics in great depth. The course starts with the objective of helping you understand why web analytics is important for any website.  

The prime focus of the course is learning and making optimum use of Google Analytics. Through the analytics training sessions, students gain a definitive understanding of analytics terminology such as bounce rate, session time, page views, etc. Students learn how a website is tracked and what information can be extracted from it. In addition, they receive guidance from top Google analytics trainers with decoding Google Analytics reports. This involves identifying the source of the website traffic, audience demographics, behaviour of the visitors and website conversions. 

What you will learn

  • Use of analytics in Digital marketing
  • Understanding Google Analytics
  • Website tracking
  • Tracking Visitor source
  • Key dimensions & metrics
  • Goal setting
  • Conversion funnel
  • E-commerce reporting
  • Decoding Audience, Behavior & Acquisition report
  • Real-time reports
  • Analytics on Twitter and Facebook
  • Instagram analytics
  • YouTube analytics
  • Heat Mapping tools

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