Search Engine Marketing (Certification Courses)

6,500.00

2 in stock

SKU: ccs4 Category:

Description

Our Search Engine Marketing (SEM) course is devised with the objective of helping you learn advertising via Google AdWords. It is an advertising service for businesses wanting to display ads on Google and its advertising network. The course follows a week long training session with a Google AdWords Certified trainer.

The SEM course primarily deals with understanding the difference between organic and paid search engine results and understanding the algorithm on the basis of which advertisements are placed on the Search Engine Results Page (SERP). This brings in a know-how of the Ad rank mechanism, Quality Score, bid and relevancy of the ad. Following this, the SEM training involves keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads that have a high search volume and moderate or low competition from other advertisers.

 

What you will learn

  • What is Google AdWords?
  • Paid search versus Organic search
  • Google Ad Rank Algorithm
  • Relevance and quality score
  • Bidding on AdWords
  • Keyword planning for Google AdWords
  • Search and display network
  • Text ad and ad extensions
  • Google banner ads
  • Campaign management
  • Google partners

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