Email Marketing (Certification Courses)

6,500.00

SKU: ccs8 Category:

Description

The chief objective of our Email Marketing course is helping individuals to market a product, brand or blog using e-mailers. It involves a week long power packed training with our email marketing expert trainer. The course helps you use the power of emails to further your business agendas which could mean acquiring and retaining customers, building brand awareness or even driving sales.

First and foremost, the training begins with insights into building the right database, subscriber list and segmenting them on basis on factors like target group, demographics, mode of acquisition, etc. The course structure is set in a way to help you understand what type of emails are sent for what marketing goals. For instance: An e-commerce retailer with the objective of converting prospective customers into acquired customers will send out special discount promotions or abandoned cart emails. While, a company with brand awareness in mind would send out company newsletters to its subscribers.

What you will learn:

  • Uses of email marketing
  • Advantages of email marketing
  • Types of emails
  • Subscribers list & Database building
  • Segmentation of emailing list
  • Successful Cold emailing
  • Email marketing tools & software
  • Understanding the email marketing process
  • Creating email marketing plan
  • Designing emails
  • Avoiding spam filters
  • Email campaign analytics
  • Email automation
  • Drip email marketing

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