#1 Online Media Planning Course with Certification
Self-paced Video Lectures + Live Online Sessions
Learn how to create a plan, select media platforms, and set your budget for high-impact advertising campaigns with IIDE’s comprehensive Media Planning course.
:
06 Hours
Total Duration
1-on-1
Mentoring Sessions
30 Days
Access to Lectures
Total Duration
06 Hours
Mentoring Sessions
1-on-1
Access to Lectures
30 Days
Course Details
- 4+ Hours of Live Class
- 2+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video Lectures for 30 days
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Enroll Before
Live Lecture Dates
Weekday Timings (IST):
07:00 PM - 09:00 PM
Duration
6 Hours
Weekend Timings (IST):
Data Interpretation from Tools like
Industry Recognized Certification from IIDE
By the end of this extensive online Media Planning course, you will be able to effectively plan and budget your media spends to generate the maximum possible ROI. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
Get Certified with the Best Media Planning Course
About the Instructor
Video Lectures Trainer
Meherzad Karanjia 
- Senior Brand Manager, Pepperfry
- Online strategist and Chief Learning Officer, FoxyMoron
- Head of Media & Strategy, Schbang
- Chief Learning Officer, IIDE
Meherzad Karanjia has been a part of the Digital Marketing and Design space for the past 17 years. Owing to his experience coupled with his general practice of making learning fun, Meherzad is the one to learn Google Analytics online with.
Live Online Sessions Trainer
Mriganko Chatterjee
- 18+ years of experience in finance, sales, and marketing
- Worked for consulting firms like KPMG, Arthur Andersen, and BDO
- Head of Business Development at Handbags by Bhavna Kumar
Mriganko Chatterjee is a Chartered Accountant who has gained vast experience by working in diverse industries namely manufacturing, infrastructure, media, and entertainment. The knowledge he has accumulated over the years allows him to provide students with a great learning experience. Due to his expertise in the field and his commitment to teaching, he makes an excellent trainer to learn this course from.
Media Planning Course Syllabus
The online media planning course syllabus involves understanding what media buying constitutes and the terms and the terminologies associated with it. Media planning course further deals with various stakeholders of media planning such as Platforms, Publishers, and Networks.
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Introduction to Media Planning, Buying & Strategy
- Understand why Media Planning & Buying are important
- Learn about Media Buyers, Publishers & Networks
- Discover what are Self-Serve & Non-Self-Serve Platforms
Components of Media Planning
- Learn about elements that make up a Media Plan
- Discover how to formulas to optimize performance
Creating a Media Plan
- Discover how Excel is a handy tool for Media Planning
- Follow along with the trainer to make a mock media plan
- Learn how to allocate budgets for your media plan
Advertising on platforms owned by publishers
- Get familiar with North-Star Metric
- Get familiar with workings of Self-Serve and Non-Self-Serve Platforms
- Learn to leverage Social Media Based Advertising
Hours Of Live Learning
HOURS OF VIDEO LEARNING
Our Learners Work At
Start as an Expert in Media Planning
Learning Methodology
1Start with Video Lectures:
- Watch videos for Dashboard Technical Simulations
- Lectures are self-paced to allow ease of learning
- Theory & practical concepts are simplified with animation
2Attend Live Online Sessions:
- Allows you to revise concepts covered in video lectures
- Trainer demonstrates live dashboard simulations as required
- Trainer assists with personalized solutions for practical problems
Batch Details
| Duration | 6 Hours |
| Days | |
| Weekday Timings (IST) | |
| Weekend Timings (IST) | |
IIDE Student Reviews
“After doing this online media planning course, I am very comfortable in handling Online Media Planning for the company I work in. This was like a good booster dose to my marketing knowledge.”
“This online media planning course taught me about new ad publishers and new ad placement opportunities on online platforms and how to make the best use of them. It also helped me get an insight into how media planning is done today.”
“After doing this online media planning course, I am very comfortable in handling Online Media Planning for the company I work in. This was like a good booster dose to my marketing knowledge.”
Shivam Bansal
“This online media planning course taught me about new ad publishers and new ad placement opportunities on online platforms and how to make the best use of them. It also helped me get an insight into how media planning is done today.”
Paul Jackson
Fees:
:
What's Included
Features/Benefits
- 4+ Hours of Live Class
- 2+ hours of Video Lectures
- Attend lectures via any Device
- Access to Video Lectures for 30 days
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Frequently Asked Questions
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How does this online Media Planning course work?
Our online Media Planning course includes a combination of high-quality video lectures and trainer-led live sessions. The video lectures are self-paced to ensure you can watch them at your own convenience. The live sessions are reserved for demonstrating tools and doubt-solving.
What devices can I watch the lectures on?
What are the timings for the online Media Planning course?
How much time do I have to complete the online Media Planning course?
I am a working professional. What if I don't get the time to watch the videos of the online Media Planning course?
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Is there a way I can test my learning?
You will get access to practice tests and quizzes with multiple choice questions. In addition to this, there will be an assignment that’ll require you to implement your learnings of the Media Planning course. This will help you to test your knowledge.
I am not comfortable watching the video lectures. I want a live session for everything.
Our video lectures are shot in HD quality, are bite-sized and include top-notch animation to simplify complicated concepts. This ensures that you are hooked to the screen. Additionally, the Media Planning course is taught by a subject-matter expert to ensure that everything you learn is accurate and relevant.
We recommend you to get started with our Free Digital Marketing Masterclass before you sign up for the Media Planning course to get a fair idea of our video and content quality. If you still feel you would enjoy learning only via live sessions, you can opt for our Post Graduate Program in Digital Marketing .
Do I have access to this Online Media Planning course for lifetime?
How can I get my doubts solved?
I have more doubts/follow-up questions. What can I do?
I couldn’t watch the video lectures. Can I just attend the live session?
How much hands-on training will I get?
How many live sessions will be there for the Media Planning course?
You can find details about the number of live sessions here. If any live sessions are cancelled or extra sessions scheduled, you will be notified about the same.
Are the live sessions only for addressing doubts? Will the trainer also re-explain any particular module if multiple students have not understood them?
What certification will I get in this Online Media Planning course?
What is the criteria to get the Certificate of Completion?
To get the Certificate, you have to match the following criteria:
- Complete watching all the video lectures;
- Secure 60% or more in the Final Assessment quizzes; and
- Submit your Final Project.
Will I get lifetime access to the video recorded lectures and live sessions?
No, there is no lifetime access available for any lectures. As a part of the curriculum, you only get a 30-day of access to the entire course.