July 2024 Intake | PG in Digital Marketing

Limited seats left

Campus

Batch Type

Scholarship Deadline

Start Date

Batch Capacity

Mumbai Campus

Delhi Campus

Weekday (Mon – Fri)

Weekday (Mon – Fri)

July 24, 2024
July 24, 2024
July 31, 2024
Aug 14, 2024

Only 50

Only 40

July 2024 Intake | PG in Digital Marketing

Mumbai Campus

Only 50

July 24, 2024

July 31, 2024

Weekday (Mon – Fri)

Delhi Campus

Only 40

July 24, 2024

Aug 14, 2024

Weekday (Mon – Fri)

Digital Marketing Placements

100% Placement Support for Learners

Highest Package Icon

9 LPA

Highest Package

Average Package Icon

4.5 LPA

Average Package

Placement Rate Icon

93%

Placement Rate

Average Salary Hike Icon

54%

Average Salary Hike

Placement stats as per the internal 2024 report.

Placement Touchpoints

Aptitude Tests & Guesstimate Training

Resume & Linkedin Profile Creation

Negotiation Skills

Mock Placement Drive

Our Alumni Work With Brands Like

Our graduates collaborate with renowned brands across various sectors, showcasing their expertise in digital marketing strategies, SEO optimization, social media management, and more.

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Company 1
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Company 8

Network With the CXOs & CMOs of Leading Digital Brands

Learn the IIDE Way

Make the most of your education with agency visits, supersessions, offline classes and interactive learning experiences.

PG in Digital Marketing & Strategy Syllabus

Our A-Z digital marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.

Here’s a glimpse of what you’ll learn:

In-Person Learning Hours

Months Internship

Live Brand Projects

Download

There’s so Much More to Know in Our Brochure

Get Syllabus

1. Foundation

Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.

  • Marketing & Management Fundamentals
  • Research: Market, Brand, Competitor
  • Presentation Designing & Delivery

2. Setting up a Website

Master the art of setting up good-looking websites and landing pages using WordPress.

  • Introduction to Website Creation
  • UI/UX Fundamentals
  • How to design landing pages

3. Content Strategy

Learn how to plan effective online campaigns to attract potential customers.

  • Content Strategy
  • Storytelling
  • Copywriting & Content Writing

4. Organic Social

Level up your digital engagement skills by learning these topics.

  • Organic Social Media Marketing
  • Influencer Marketing
  • Community Marketing
  • Resume & LinkedIn Profile Building

5. Paid Ads

Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!

  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Display Ads

6. Media Planning & Buying

From strategy to execution, learn how to craft the best digital marketing campaigns with this module.

  • Media Planning
  • Media Buying
  • Google Workspace: Sheets & Slides

1. Organic Search

Learn organic search techniques, from SEO basics to YouTube and app optimization.

  • SEO - On-Page, Off-page and Technical
  • Using Quora & Pinterest
  • YouTube SEO
  • ASO

2. Paid Ads Advance

Take your knowledge of paid ads to the next level.

  • Programmatic
  • OTT Advertising
  • Native Ads

3. Reporting & Data Visualisation

Learn reporting, data visualization techniques, and Lookerstudio.

  • Types of Reports
  • Importance of Data Visualization
  • Lookerstudio

4. E-commerce Organic

Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.

  • E-commerce Management
  • Build Your Shopify Website
  • WooCommerce

5. ORM

Learn brand reputation management and all the tips needed to navigate tricky PR situations.

  • Brand Reputation Marketing & Management
  • Aptitude & Guesstimates Training

6. Lead Generation & Nurturing

Learn how to turn website visitors into loyal customers.

  • Introduction to Lead Generation & Nurturing
  • Landing Page Optimisation
  • Customer Relationship Management
  • Email Marketing

7. Analytics

Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.

  • Growth Marketing
  • Retention Marketing
  • Multilingual Marketing

8. Brand Planning & Strategy

Learn how to craft a brand's identity and navigate the marketing landscape.

  • Brand Management & Positioning
  • Project Management
  • Integrated Marketing Strategies

9. AI in Marketing

Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.

  • Generative AI in digital marketing
  • ChatGPT

10. Creative Marketing

Learn how to craft captivating content across video, podcasts, and social media.

  • Creative Production/Content Creation & Promotion
  • Video Marketing & Script Writing
  • Podcast Marketing
  • Digital Designing Tools: Photoshop

11. Business Skills

Learn everything there is to know about the business side of digital marketing.

  • How to start your own digital marketing agency
  • How to Earn as a Freelancer
  • B2B Marketing
  • Art of Pitching

Know About Your Career Outcome After Post Graduation in Digital Marketing & Strategy

Digital Marketing Tools You’ll Master

Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s online digital marketing course.

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Google Keyword Planner
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Next-gen AI-powered Tools

AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.

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wixadi logo
upfluence logo
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copy dot ai logo
chat gpt logo
resume dot io logo

Feel the Learners Experience

IIDE’s alumni circle includes strategists from globally recognised brands/agencies, entrepreneurs & digital marketing leaders.

Have Any Questions About Our PG in Digital Marketing & Strategy Program?

Super Mentors

Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Arvind RP

Marketing & Communications Director

Achint Aurora

Media Head

Akira Mitsumasu

VP – Global Marketing

Deepa Krishnan

CMO of Starbucks

IIDE Advantage

Live Projects with Google

Want to make a real difference? Our top performers get to work on GNMI – Google Non-Profit Marketing Immersion. This is where you’ll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You’ll have marketing budgets of up to ₹10 lakhs per month to work with!

Tap Into 25,000+ Award-Winning Case Studies With WARC

Access WARC’s insights: 8,000+ marketing research papers, 25,000+ case studies including Cannes Creative Effectiveness Lions case studies. This exclusive access equips you with the latest industry insights and case studies, preparing you to conquer the ever-changing digital marketing world.

Study Smart With Bookmark

Your learning journey starts with Bookmark, our all-in-one student learning management system (LMS). Here, you can stay organized with your class schedule, access course materials with ease, and book mentors for personalized guidance. Plus, you can track your progress and compete with your peers on the leaderboards – a friendly nudge to push you to the top!

IIDE Certificate

Upon successful completion of this Post Graduation in Digital Marketing & Strategy Program, you will be awarded IIDE’s certificate which will certify you as an expert in Digital Marketing. This certification will go a long way in showcasing your industry readiness. Our program will also help you prepare for Google and Facebook certifications!

Scholarship:

Up to ₹ 1,00,000

Start Date:

July 31, 2024

What’s Included

  • India’s only MBA-Level Program
  • 750+ In-Person Hours of Learning
  • Mentoring From CXOs & CMOs of Leading Brands
  • 6 Live Brand Projects
  • 3-Month Mandatory Internship
  • Placement Assistance
  • No Cost EMI

Post Graduation in Digital Marketing & Strategy Overview

Designed to prepare students for mid-to-senior level positions within the digital marketing field, our highly trusted Post Graduation in Digital Marketing & Strategy program is guaranteed to help you excel. It’s the perfect choice for fresh graduates and young professionals seeking a competitive edge.

IIDE, India’s #1 digital marketing institute, offers an 11-month MBA-level Post Graduation Program in Digital Marketing & Strategy.

Here are the key highlights of the program:


  • Placement Assistance: We offer placement assistance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.

  • 3-Month Mandatory Internship: Ready to make your digital marketing dreams a reality? We prep you with a 3-month mandatory internship that'll make you corporate-ready in no time.

  • Financial Aid: We offer merit-based scholarships worth up to ₹ 1,00,000. We also have 0% EMI Options that start from I NR 19,174. This makes our program easily accessible and offsets the cost of tuition.

  • AI-Enhanced Learning: Our program pairs each module with real-world AI tools, so you can master digital marketing execution from day one.

  • Expert Faculty: Our faculty is made up of industry veterans who are ready to share their digital marketing expertise with you. This basically means that throughout our course, you'll be guided by the top minds in the field, gaining their insights and practical knowledge firsthand.

  • Mock Interview Training: Stage fright holding you back? Don't sweat it! With the help of our mock interviews, you'll have no problem nailing those presentations and interview questions.

  • 28+ Industry-Relevant Tools: Master 28+ industry favourite tools like Google Analytics and Ahrefs alongside our expert mentors and ace any job role you step into.

Get a Detailed Overview of Our PG Program

I am interested in IIDE’s MBA – Level PG in Digital Marketing

Frequently Asked Questions

Is there a postgraduate course in digital marketing?

Yes, there is a Post Graduation in Digital Marketing & Strategy and IIDE offers an 11-month India-only MBA-Level PG Program. Since digital marketing is a fairly new specialisation mostly given in MBA programs, not many practical postgraduate courses are available in this field.

Is a postgraduate program in digital marketing worth it?

If you’re someone who wants to build successful brands, then IIDE’s PG in digital marketing is worth it. With the right industry exposure and professional training, you will be able to plan and execute brand campaigns across all digital platforms.

What is the starting salary after a PG in Digital Marketing?

According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.

Can I do a PG in Digital Marketing without any work experience?

Yes, you can do a PG in Digital marketing without any work experience. It is not a requirement for IIDE’s 11-month Post Graduation in Digital Marketing & Strategy.

Can I pursue the PG program over the weekend?

Yes, there is a weekend batch available for working professionals and entrepreneurs.

Can I do a PG in Digital Marketing after a B.Sc?

Yes, you can. You don’t need to have a marketing background to do a PG in Digital Marketing. If you are from a scientific background and left-brained, you can choose to specialize in performance marketing with IIDE’s Post Graduation in Digital Marketing & Strategy.

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Can I do a Postgraduate in Digital Marketing without taking any entrance exam?

You don’t need to prepare for GMAT, CAT and other entrance exams to do a Postgraduate in Digital Marketing. At IIDE, if you apply for the Postgraduate Digital Marketing & Strategy Program, you will have to take the IIDE Admissions Test. Furthermore, if you are selected, you will be called for a personal interview round.

What are the placement opportunities after this Post Graduation in Digital Marketing?

After successfully completing our PG in Digital Marketing & Strategy, you will definitely start in a mid-to-senior position in a company, not as a fresher. Some of the job profiles that alumni are placed at are Social Media Strategist, SEO Strategist, Paid Media Strategist/Analyst, and so on. The job profiles depend on the years of experience, company, and location as well. Top recruiters for IIDE’s Post Graduation in Digital Marketing & Strategy are Publicis Group, Madison World, Nykaa, Rebel Foods, Sugar, Bewakoof, Schbang, Kinnect, Times of India, etc

Where is IIDE’s campus in Mumbai?

IIDE’s campus is located in Andheri West, Mumbai. This campus is 5-minutes away from the local railway station. To get directions, click here.

Does IIDE provide certifications?

After successfully completing IIDE’s Post Graduation in Digital Marketing & Strategy, you will be given a certificate of completion. This post graduation certificate denotes your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Does AICTE/UGC recognize IIDE's Post Graduation in Digital Marketing & Strategy?

Unlike traditional degree or diploma programs, IIDE’s Post Graduation in Digital Marketing & Strategy Program does not seek recognition from the AICTE or the UGC. However, IIDE’s PGPDM has been approved by the NSDC, that is, the Government of India body responsible for driving the development of skills. The IIDE certification is one of the most recognized in the industry, helping students achieve their career goals.

What are the Capstone Projects at IIDE?

A capstone project is the final project to be submitted by a student in order to test all his skills acquired during the PG Program

Where is IIDE’s campus in Delhi?

IIDE’s Delhi campus is located in South Extension and is a 5-minute walk from the nearest Metro Station. To get directions, click here.

Does IIDE provide scholarships for their PG in Digital Marketing & Strategy Program?

Yes, IIDE provides scholarships up to ₹ 1,00,000. A student is eligible for a scholarship in our Post Graduation in Digital Marketing & Strategy if they have scored either 7.5 CGPA or 75% in the last exam. To know more, get in touch with our counsellors.

What is the fee for IIDE’s Post Graduation in Digital Marketing & Strategy Program?

The fee for our Post Graduation in Digital Marketing Program & Strategy is ₹ 6,45,000. We also offer student loans, flexible installment options, and no-cost EMI starting from INR 24,028*.

Does IIDE provide placements?

IIDE’s offer placement assistance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.

Is there a Batch transfer fee?

Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at [email protected]. To know more, read the terms and conditions here.

Batch Details

Duration 11 Months
Days Mon - Fri
Timing 2:00 PM - 5:00 PM (IST)
Start Date July 24, 2024
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