Only 40

Students Per Batch

11 Months

18 hrs/week

Mar 30, 2023

Start Date

2:00 PM - 5:00 PM

Lecture Timings (IST)

MBA in Digital Marketing Overview

It is a postgraduate programme designed to prepare students for mid to senior-level positions in the digital marketing industry. Digital Marketing is a fast-growing industry in India making MBA in Digital Marketing a popular choice for graduates.

IIDE, India’s best digital marketing institute, offers an 11-month MBA-level Postgradaution Programme in Digital Marketing.

Here are the key highlights of the programme-


  • 100% Guaranteed Placements: We offer a 100% placement guarantee for students who complete the programme. Since we have more than 250 hiring partners, 9 out of 10 students get placed and usually recover their fees in the first year of working itself.

  • 2-Month Compulsory Internship: Since our motto is to offer complete industry exposure, students have to complete a 2-month compulsory internship to graduate. The internship will help them get confident in a corporate environment.

  • 2 Super Specializations: We are proudly the only institute in India that offers 2 distinct digital marketing specializations in these niches.
    1. Creative Strategy- If you are right-brained and consider creativity as your strength, then Creative Strategy is best for you.
    2. Performance Marketing- For all analytical minds who love numbers and reasoning, Performance Marketing is suitable for you.


Know which specialization is right for you

  • Financial Aid: We offer merit-based scholarships worth up to INR 80,020 and also have 0% EMI Options starting from INR 25,000. This makes our programme easily accessible and offsets the cost of tuition.

  • Mock Interview Training: Even the most deserving students lose out on opportunities because of interview anxiety. With IIDE, students will go through a series of mock interviews to strengthen their communication and presentation skills.

  • 28+ Industry Relevant Tools: We ensure that with the help of our mentors, students learn and work on 28+ industry-relevant tools like Google Analytics, Ahrefs, and WordPress which can make them smart marketers in the future.

9 out of 10 IIDE students get placed in leading digital marketing agencies & brands

  • 13+ Live Projects: In addition to the curriculum, students have the opportunity to work on brands such as Nykaa, Colorbar, Rebel Foods, etc. We offer insightful data for each brand so that it can help students create effective digital marketing strategies in their live projects.

  • Expert Faculty: Our mentors belong to the top 1% of the digital marketing industry and bring years of experience for students to learn from.

All in all, this MBA in Digital Marketing programme is outcome-oriented and shapes students into professional digital marketers in just 11 months.

Key Highlights of MBA in Digital Marketing

  •    600+ Learning Hours
  •    1 on 1 Student Mentorship
  •    13+ Live Projects
  •    2 months Internship
  •     100% Placements Assured
  •    28+ Industry Relevant Skills
  •    2 Specializations Available
  •    0% EMI Option Available

Learn more about this MBA in Digital Marketing - Post Graduation Programme

Download Brochure

MBA in Digital Marketing Syllabus

Our goal is to make you industry-ready and to achieve that we have curated a comprehensive curriculum that involves learning A-Z of digital marketing with practical exposure.

Here’s a glimpse of what you’ll learn:

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Inbound Marketing

Introduction to Digital Marketing

Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities

Website Creation

Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site

Search Marketing

Learn to leverage the power of Search Engines for paid advertisements

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing
Outbound Marketing

Content Marketing

Learn how to plan effective online campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)
Media Management & Automation

More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)
Managerial Skills and Soft Skills

Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction
Compulsory Internship & Thesis

Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world brand
Specializations

Specialization 1 - Creative Strategy

  • Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)
  • Learn the art of scripting and video content creation

OR

Specialization 2 - Performance Marketing

  • Learn how Programmatic buying has changed the way media buying is done
  • Gain hands-on exposure to Digital Media Buying & optimization techniques
Capstone Project
  • A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry

Learning Hours

Months Internship

Assignments

Download

Detailed Course Curriculum & Trainer List

Get Syllabus

Tools You’ll Master

Since technology plays an important role in the marketing industry, this programme ensures that you are well-versed with all tools that a digital marketer uses daily.
Digital-Marketing-Course-Tools-Google-Ads
mba-in-digital-marketing-Tool-Twitter-Ads
mba-in-digital-marketing-Tool-facebook-Ads
mba-in-digital-marketing-Tool-Google-Analytics
mba-in-digital-marketing-Tool-LinkedIn-Ads
mba-in-digital-marketing-Tool-Amazon
mba-in-digital-marketing-Tool-WebEngage
mba-in-digital-marketing-Tool-Shopify
mba-in-digital-marketing-Tool-ahrefs
mba-in-digital-marketing-Tool-WordPress
mba-in-digital-marketing-Tool-databox
mba-in-digital-marketing-Tool-WooCommerce
mba-in-digital-marketing-Tool-App-Annie
mba-in-digital-marketing-Tool-Amazon-Affiliate-Program
mba-in-digital-marketing-Tool-Creator-Studio
mba-in-digital-marketing-Tool-Blogger
mba-in-digital-marketing-Tool-Gloomaps
mba-in-digital-marketing-Tool-FreePik
mba-in-digital-marketing-Tool-Google-Keyword
mba-in-digital-marketing-Tool-Moz
mba-in-digital-marketing-Tool-Canva
mba-in-digital-marketing-Tool-Chatterbox
mba-in-digital-marketing-Tool-Mail-chimp
mba-in-digital-marketing-Tool-Konnect-Insights
mba-in-digital-marketing-Tool-Planner
mba-in-digital-marketing-Tool-Awario
mba-in-digital-marketing-Tool-Uber-Suggest

Learn from CXOs of Top Digital Brands & become an MBA in Digital Marketing Post Graduate

Mentors

Our mentors have built global brands with their expertise in digital marketing. Get personally mentored by these experts in this MBA in Digital Marketing - Post Graduation Programme..

Digital marketing corporate trainer-Karan Shah

Jaideep Doshi

Worked For:

8+ Years of Experience

Digital marketing corporate trainer-Karan Shah

Soham Bhagnari

Worked For:

15+ Years of Experience

Digital marketing corporate trainer-Karan Shah

Karan Shah

Corporates Trained:

10+ Years of Experience

Digital marketing corporate trainer-Karan Shah

Akshay Gurnani

Worked for:

8+ years of Experience

Live Projects with Google

Our students participate in a live project called the GNMI – Google Non-Marketing Profit Immersion. They create integrated marketing solutions & pitch them to NGOs across the globe with a budget of up to 10 lacs a month.

IIDE students also participate in other global marketing competitions like GOMAC where our students bagged the 2nd position in the Asia Pacific region.

Career Opportunities after MBA in Digital Marketing

There are ample career opportunities after you complete our PG Programme. With live projects, agency visits, soft skill training, and a 2-month mandatory internship, our students can directly enter the corporate world at mid to senior-level positions.

Some of the job profiles that you will be able to apply for after an MBA in Digital Marketing are:

  • Social Media Strategist
  • SEO Strategist
  • Paid Media Strategist/Analyst
  • Performance Marketer
  • Influencer Marketer
  • Client Servicing Associate
  • Brand Strategist

Get 1:1 Personal Counselling with our Sr. Academic Counsellors

The average starting salary for MBA digital marketing freshers are INR 4-8 lakhs in India. As compared to the industry, IIDE has a track record of placing students at an average INR 5 LPA CTC. Once placed with the help of IIDE, students will easily recover their investment in a year’s time.

The highest package offered is INR 9 LPA, as of January 2023.

In a nutshell, IIDE’s programme is a fit for everyone. Here’s how:

Q. Have less than 1 year of experience in the digital marketing industry?
Our programme offers 2 super specializations that will help you get an executive-level job.

Q. Have more than 1-2 years of experience in the digital marketing industry?
Again, our programme will accelerate your shift from an executive to a manager by equipping you with the correct set of skills required for a management position.

Q. Want to become an entrepreneur?
Our mentors will teach you how to handle effective digital marketing campaigns and grow your business gradually.

Our Students Work Here

Here’s where our students have been placed after the MBA in Digital Marketing Programme-
Digital Marketing Course Alumni - lochan

Bhakti Patkar

mba-in-digital-marketing-Alumni-Group-M.png"
Digital Marketing Course Alumni - lochan

Sakshi Shriwas

Digital Marketing Course Alumni - lochan

Muskan Lilani

mba-in-digital-marketing-Alumni-Purple
Digital Marketing Course Alumni - lochan

Pragati Shetty

mba-in-digital-marketing-Alumni-Web-Engage
Digital Marketing Course Alumni - lochan

Abhishek Suratkar

/mba-in-digital-marketing-Alumni-Madison-World
Digital Marketing Course Alumni - lochan

Aditya Keni

mba-in-digital-marketing-Alumni-Kinnect
Digital Marketing Course Alumni - lochan

Ankita Furia

mba-in-digital-marketing-Alumni-WRM
Digital Marketing Course Alumni - lochan

Vedang Rane

mba-in-digital-marketing-Alumni-Kinnect

Start Your Digital Marketing Career with our MBA in Digital Marketing Training

IIDE Certificate

On successful completion of this MBA in Digital Marketing - Post Graduation Programme, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way to showcase your industry readiness. Our programme will also help you prepare for Google and Facebook certifications.

IIDE MBA Certificate
Online Digital Marketing Training Certificate
MBA in Digital Marketing Certificate

Batch Details

Duration 11 Months
Days Mon - Fri
Timing 2:00 PM - 5:00 PM (IST)
Start Date Mar 30, 2023

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Scholarship Deadline: Feb 8, 2023
Agree

Q

What Makes Our Students Industry Ready

Personal career guidance

Our industry mentors help you carve out the best career path based on your skillset.

Interview training

The placement team trains you via under-pressure mock interviews along with the resume-building process.

MBA in Digital Marketing - Industry Ready
Compulsory Internship

Mandatory internships are part of the training to prepare you for the practical world.

Capstone project

A practical project in a simulated business environment will prepare you to enter the industry

Super Mentors

Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Arvind RP

Marketing & Communications Director

Achint Aurora

Media Head

Akira Mitsumasu

VP - Global Marketing

Jahid Ahmed

Marketing & Communications Director

Admission Process and Eligibility

The eligibility criteria for our programme is as follows:

Eligibility 1
Bachelor's degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results. Refer to the terms and conditions for provisional admission.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.

OR
Eligibility 3

  • 10 years of Education + 5 years of relevant work experience or
  • 12 years of Education + 3 years of relevant work experience or
  • Diploma holders with 3 years of relevant work experience

The MBA in digital marketing admission process details and entrance exams required are given below -

Step 1: Application submission
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, tech-savviness, and general awareness towards Digital Marketing trends and news. You may also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing

The fee structure for IIDE’s MBA in digital marketing is INR 5,28,000. We offer scholarships, student loans, and easy financing options.

Scholarships

A scholarship grant of up to INR 80,020 is offered based on the merit of applicants. To know more, get in touch with our counselors.

EMI Options

Avail a no-cost/low-cost EMI option starting at just INR 25,000. Here’s how you can pay:

No-Cost EMI Plan
Duration EMI Amount
9 months ₹45,000 per month
Low-Cost EMI Plan (Interest rates applicable)
Duration EMI Amount
12 months ₹35,269 per month
18 months ₹25,031 per month

If you would like to understand the financing options in detail, get in touch with our counselors.

IIDE Student Reviews

MBA-In-Digital-Marketing-Testimonials-Abhishek-Suratkar

Abhishek Suratkar linkedin-logo

Media Planner, Madison World





MBA-In-Digital-Marketing-Testimonials-Madison-World

“Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”

MBA-In-Digital-Marketing-Testimonials-Shrishti-Verma

Srishti Verma linkedin-logo

Analyst - Biddable Media, Performics.Convonix





MBA-In-Digital-Marketing-Testimonials-Shrishti-Verma-Performics

“I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”

MBA-In-Digital-Marketing-Testimonials-Simran-Agarwal

Simran Agarwal linkedin-logo

Sr. Executive - Media Planning & Buying, White Rivers Media





MBA-In-Digital-Marketing-Testimonials-WRM

“From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”

MBA-In-Digital-Marketing-Testimonials-Ritu-Bhoite

Ritu Bhoite linkedin-logo

Strategy & Planning, Wavemaker





MBA-In-Digital-Marketing-Testimonials-Ritu-Bhoite-Wavemaker

"One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG programme.”

MBA-In-Digital-Marketing-Testimonials-Abhishek-Suratkar

Abhishek Suratkar

Media Planner, Madison World





MBA-In-Digital-Marketing-Testimonials-Madison-World

“Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”

MBA-In-Digital-Marketing-Testimonials-Shrishti-Verma

Srishti Verma

Analyst - Biddable Media, Performics.Convonix





MBA-In-Digital-Marketing-Testimonials-Shrishti-Verma-Performics

“I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”

MBA-In-Digital-Marketing-Testimonials-Simran-Agarwal

Simran Agarwal

Sr. Executive - Media Planning & Buying, White Rivers Media





MBA-In-Digital-Marketing-Testimonials-WRM

“From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”

MBA-In-Digital-Marketing-Testimonials-Ritu-Bhoite

Ritu Bhoite

Strategy & Planning, Wavemaker





MBA-In-Digital-Marketing-Testimonials-Ritu-Bhoite-Wavemaker

"One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG programme.”

Fees:

Start Date:

Mar 30, 2023

What's Included

Features/Benefits
  • 400+ hours of Offline Learning
  • Mentoring from CXO’s & CMO’s of leading brands
  • 2 Specializations Available
  • 13+ Live Projects
  • 2 months of intensive Internship
  • 100% Placements Assured
  • Post Graduation Certification from IIDE
  • No Cost EMI

"*" indicates required fields

Scholarship Deadline: Feb 8, 2023
Agree

Our Placement Track Record

Top companies from all over India have recruited IIDE Alumni.

Top companies from all over India have hired IIDE students.

Frequently Asked Questions

Frequently Asked Questions

Scholarship Deadline: Feb 8, 2023

Here are some of the frequently asked questions on an MBA in Digital Marketing along with answers -

Q. Is there an MBA in Digital Marketing?

Not many institutes offer an MBA in Digital Marketing since it is a newer specialization. Digital marketing institutes such as IIDE offer an 11-month MBA-level postgraduation programme with 2 one-of-a-kind specializations, a 2-month mandatory internship along with industry exposure.

Q. What is the scope of an MBA in digital marketing?

The scope of an MBA in Digital Marketing in India is tremendous. Digital marketing is one of the rarer industries that benefits both- fresh graduates who want to enter the industry and working professionals who want to progress in their careers.

Q. What is the starting salary after MBA in digital marketing?

The starting salary for MBA digital marketing freshers in India is in the range of INR 4-8 LPA on average. The salaries depend on various factors such as experience, niche, qualifications, etc.

Q. Is an MBA in digital marketing worth it?

MBA in Digital Marketing is totally worth it if you want to be a part of one of the fastest-growing industries in India. The programme will train you to become a professional digital marketer and have a high-paying job.

Q. Who can learn MBA in Digital Marketing?

Anyone who has completed a bachelor’s degree, in any field or specialization can enroll for an MBA in Digital Marketing. There is no bar to who can do digital marketing, as long as you have a passion and desire to learn.

Q. Does IIDE provide 100% placements?

Yes, students of MBA in Digital Marketing - Postgraduate Course are given a 100% placement guarantee provided they opt for it. According to their placement reports, 9 out of 10 students get placed at an average salary of INR 5 LPA.

Q. What are the placement opportunities after this MBA in Digital Marketing – Post Graduation Programme?

After successfully completing our programme, you will definitely start in a senior position in a company, not as a fresher. Some of the job profiles that alumni are placed at are Social Media Strategist, SEO Strategist, Paid Media Strategist/Analyst, Performance Marketer, Influencer Marketer, Client Servicing Associate, Brand Strategist, etc. The job profiles depend on the years of experience, company, and location as well. Top recruiters for MBA in digital marketing who hire from IIDE are Publicis Group, Madison World, Nykaa, Rebel Foods, Sugar, Bewakoof, Schbang, Kinnect, Times of India, etc.

Q. Does IIDE provide scholarships?

Yes, IIDE provides scholarships up to INR 80,020. A student is eligible for a scholarship in our MBA in Digital Marketing – Post Graduation Programme if they have scored either 7.5 CGPA or 75% in the last exam. To know more, get in touch with our counselors.

Q. What are the specializations offered by IIDE?

IIDE offers 2 specializations, ie, Performance Marketing, and Creative Strategy to all PG students after completing 8 months of their course. A student can opt for either one of them based on their interest where they will be thoroughly trained in the last 2 months of the program via practical training, mandatory internship, and a capstone project.

Q. Can I choose my specialization?

Yes, every student gets to choose their specialization based on their interest. IIDE offers 2 specializations, i.e. Performance Marketing and Creative Strategy with the aim to help students enter the industry as skilled Performance Marketers and Creative Strategists. Choosing the right specialization will help you bag well-paying jobs.

Q. What is the fee structure for IIDE’s MBA in Digital Marketing – Post Graduation Programme?

The fee for our MBA in Digital Marketing – Post Graduation Programme is INR 5,28,000. We also offer student loans, flexible installment options, and no-cost EMI starting from INR 25,000/month.

Q. Is there a Batch transfer fee?

Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at [email protected] To know more, read the terms and conditions here.

Q. Where is IIDE’s campus for MBA in Digital Marketing – Post Graduation Programme in Mumbai?

IIDE’s campus is in Andheri West, Mumbai. This campus is 5 minutes walking distance from the local railway station.

Q. What is the MBA in Digital Marketing – Post Graduation Programme format?

Currently, the programme follows a hybrid format of Offline + Online where students have the option to either come to campus in Andheri, Mumbai and learn offline or attend the live sessions of the same class from their home. Note: This is subject to change at the discretion of the management.

Q. Does IIDE provide certifications?

Yes, this programme provides you with a certificate of completion from IIDE denoting your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Q. Do you have lectures on Saturdays?

Yes! Our batch is from Monday to Friday with certain lectures scheduled on Saturdays; at the discretion of the management.

Q. What are the Capstone Projects at IIDE?

A capstone project is the final project to be submitted by a student in order to test all his skills acquired during the programme. The capstone project is based on the specialization a student opts for.

I am interested in IIDE's MBA in Digital Marketing