#1 Post Graduation in Digital Marketing with 100% Placement Assurance
Fastrack your digital marketing career with an 11-month Postgraduate Program.
MBA-Level | 2 Unique Specializations | Weekday & Weekend Batches
Mumbai
Dec 11, 2023
Scholarship Deadline
Delhi
Dec 26, 2023
Scholarship Deadline
Mumbai
Dec 11, 2023
Scholarship Deadline
Delhi
Dec 26, 2023
Scholarship DeadlineCertificate in Alignment with
Approved by
Mumbai
Delhi NCR
Mumbai
Delhi NCR
Key Highlights of PG in Digital Marketing
- India's only MBA-Level Program
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 13+ Live Projects
- 2-month Mandatory Internship
- Weekday & Weekend Batches
- 28+ Industry Relevant Skills
- 2 Specializations Available
- 0% EMI Option Available
- 100% Placement Assurance
Find out who are the top recruiters of IIDE's PG Program
Post Graduation in Digital Marketing Overview
It is a postgraduate program designed to prepare students for mid to senior-level positions in the digital marketing industry. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates & young working professionals.
IIDE, India’s #1 digital marketing institute, offers an 11-month MBA-level Post Gradaution Programme in Digital Marketing.
Here are the key highlights of the programme-
- 100% Placements Assurance: We offer a 100% placement assurance for students who complete the programme. Since we have more than 250 hiring partners, 9 out of 10 students get placed and usually recover their fees in the first year of working itself.
- 2-Month Mandatory Internship: Since our motto is to offer complete industry exposure, students have to complete a 2-month compulsory internship to graduate. The internship will help them get confident in a corporate environment.
- Weekday & Weekend Batches: Learners can opt for either the weekday batch or the weekend batch, whatever suits their schedule.
- Weekday Batch: Most preferred by graduates and freelancers (those who don’t have daily work commitments).
- Weekend Batch: Specially curated for working professionals who are employed full-time during the week.
- Super Specializations: We are proudly the only institute in India that offers 2 distinct digital marketing specializations in these niches.
- Creative Strategy- If you are right-brained and consider creativity as your strength, then Creative Strategy is best for you.
- Performance Marketing- For all analytical minds who love numbers and reasoning, Performance Marketing is suitable for you.
Know which specialization is right for you
- Financial Aid: We offer merit-based scholarships worth up to
and also have 0% EMI Options starting from INR 29,000. This makes our programme easily accessible and offsets the cost of tuition. - Mock Interview Training: Even the most deserving students lose out on opportunities because of interview anxiety. With IIDE, students will go through a series of mock interviews to strengthen their communication and presentation skills.
- 28+ Industry Relevant Tools: We ensure that with the help of our mentors, students learn and work on 28+ industry-relevant tools like Google Analytics, Ahrefs, and WordPress which can make them smart marketers in the future.
Get a detailed overview of the PG Program
- 13+ Live Projects: In addition to the curriculum, students have the opportunity to work on brands such as Nykaa, Colorbar, Rebel Foods, etc. We offer insightful data for each brand so that it can help students create effective digital marketing strategies in their live projects.
- Expert Faculty: Our mentors belong to the top 1% of the digital marketing industry and bring years of experience for students to learn from.
All in all, this Postgraduate programme is outcome-oriented and shapes students into professional digital marketers in just 11 months.
PG in Digital Marketing Syllabus
Our goal is to make you industry-ready and to achieve that we have curated a comprehensive curriculum that involves learning A-Z of digital marketing with practical exposure.
Here’s a glimpse of what you’ll learn:
Blank
Inbound Marketing
Introduction to Digital Marketing
Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.
- Traditional Media vs Digital Media
- Digital Marketing Possibilities
Website Creation
Learn to quickly build good looking websites and landing pages using WordPress.
- Website Planning
- Build your WordPress site
Search Marketing
Learn to leverage the power of Search Engines for paid advertisements
- Google Search Engine Optimization (SEO)
- Google Search Engine Marketing (SEM)
- Bing Search Engine Marketing
- App Store Optimization (ASO)
- Remarketing
Outbound Marketing
Content Marketing
Learn how to plan effective online campaigns to attract potential customers
- Popular Content Formats
- Content Calendar
- Copywriting
- Design Essentials
- Blogging & AdSense
- Detailed AIDA content marketing
Social Media Marketing & Management
Learn paid and organic Social Media Marketing to influence users on these platforms
- FB, Insta, Twitter, LinkedIn, Pinterest
- Social Media Marketing (Organic)
- Social Media Marketing (Paid) on all platforms
- Online Reputation Management
- Social Listening
Video Marketing
Learn to strategise video content that has the power to positively affect brand awareness
- Scripting
- What makes a Video go Viral
- Facebook, YouTube & TikTok
- YouTube (SEO)
Media Management & Automation
More forms of Digital Marketing
Learn some more Digital Marketing skills that are in demand now.
- Email Marketing
- Mobile Marketing (Notification, SMS, QR Code)
- Influencer Marketing
- Ecommerce Management
- Build an Ecommerce Site using Shopify
- Affiliate Marketing
- Podcast Marketing
- Innovations on Digital Platforms
- Customer Relationship Management Tools (CRM)
- Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
Learn to lead the customer along the marketing funnel and measuring results of your efforts
- KPI Setting
- Media Planning (Self Served)
- Media Planning (Non-Self Served)
Managerial Skills and Soft Skills
Soft Skills
Learn to present your skills to potential recruiters
- Interview Skills
- Resume Making
- Presentation Skills
- Advanced Excel skills
- Advanced PPT skills
Agency Skills
Learn to package your digital marketing strategies and present them to clients
- How to approach a client brief
- Art of Pitching in the Media Industry
- Introduction to Departments in an Agency
- Agency Visits and Management Interaction
Compulsory Internship & Thesis
Internship & Mentoring
- Do a mandatory 2-month Internship with mentoring from Industry experts
- Submit a final year end thesis level project based on a real world brand
Specializations
Specialization 1 - Creative Strategy
- Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)
- Learn the art of scripting and video content creation
OR
Specialization 2 - Performance Marketing
- Learn how Programmatic buying has changed the way media buying is done
- Gain hands-on exposure to Digital Media Buying & optimization techniques
Capstone Project
- A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry
Learning Hours
Months Internship
Tools You’ll Master
Since technology plays an important role in the marketing industry, this program ensures that you are well-versed with all tools that a digital marketer uses daily.
Network with the CXOs & CMOs of leading Digital Brands
Mentors
Our mentors have built global brands with their expertise in digital marketing. Get personally mentored by these experts in this Post Graduation in Digital Marketing.
Jaideep Doshi
Worked For:
13+ Years of Experience
Soham Bhagnari
Worked For:
16+ Years of Experience
Rohan Prasher
Worked for:
15+ Years of Experience
Akshay Gurnani
Worked for:
13+ years of Experience
Live Projects with Google
Our students participate in a live project called the GNMI – Google Non-Marketing Profit Immersion. They create integrated marketing solutions & pitch them to NGOs across the globe with a budget of up to 10 lacs a month.
IIDE students also participate in other global marketing competitions like GOMAC where our students bagged the 2nd position in the Asia Pacific region.
Career Opportunities after PG in Digital Marketing
Pursuing IIDE’s postgraduate programme in digital marketing will help you improve your job prospects and also get you a 2x higher salary package than other freshers in the industry.
In just 11 months, you will have the skills, training & knowledge to apply for mid-to-senior level digital marketing positions at an average CTC of INR 4-7 LPA.
This is because of the curriculum & training which is designed according to MBA standards.
Mid-to-Senior Level Digital Marketing Jobs
Some of the mid-to-senior level digital marketing roles our PG students can apply for are:
- Brand Strategist
- Media Planner
- Account/ Campaign Manager
- Sr. Social Media Strategist
- Performance Marketing Associate
- PPC (Pay Per Click) Associate
Our Students Work Here
Here’s where our students have been placed after the Post Graduation in Digital Marketing Program-
Bhakti Patkar
Sakshi Shriwas
Muskan Lilani
Pragati Shetty
Abhishek Suratkar
Aditya Keni
Ankita Furia
Vedang Rane
Know About Your Career Outcome after Post Graduation in Digital Marketing
IIDE Certificate
On successful completion of this Post Graduation in Digital Marketing Program, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way to showcase your industry readiness. Our program will also help you prepare for Google and Facebook certifications.
Batch Details
| Duration | 11 Months |
| Days | Mon - Fri |
| Timing | 2:00 PM - 5:00 PM (IST) |
| Start Date | Jan 12, 2024 |
What Makes Our Students Industry Ready
Personal career guidance
Our industry mentors help you carve out the best career path based on your skillset.
Interview training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Capstone project
A practical project in a simulated business environment will prepare you to enter the industry
Super Mentors
Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.
Arvind RP
Marketing & Communications Director
Achint Aurora
Media Head
Akira Mitsumasu
VP - Global Marketing
Deepa Krishnan
Director - Marketing, Category, Loyalty, Digital
IIDE Student Reviews
Abhishek Suratkar 
Media Planner, Madison World
“Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”
Srishti Verma
Analyst - Biddable Media, Performics.Convonix
“I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”
Simran Agarwal
Sr. Executive - Media Planning & Buying, White Rivers Media
“From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”
Ritu Bhoite
Strategy & Planning, Wavemaker
"One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG programme.”
Abhishek Suratkar
Media Planner, Madison World
“Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”
Srishti Verma
Analyst - Biddable Media, Performics.Convonix
“I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”
Simran Agarwal
Sr. Executive - Media Planning & Buying, White Rivers Media
“From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”
Ritu Bhoite
Strategy & Planning, Wavemaker
"One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG programme.”
Scholarship:
Up to ₹ 1,00,000
Start Date:
Jan 12, 2024
What's Included
- India's only MBA-Level Program
- 600+ hours of Learning
- Weekday & Weekend Batches
- Mentoring from CXOs & CMOs of leading brands
- 2 Specializations Available
- 13+ Live Projects
- 2 months Mandatory Internship
- 100% Placement Assurance
- No Cost EMI
Our Placement Track Record
Top companies from all over India have recruited IIDE Alumni.
Have any questions about our PG in Digital Marketing Program?
Frequently Asked Questions
Frequently Asked Questions
Scholarship Deadline: Dec 11, 2023
Here are some of the popular queries on Post Graduate in Digital Marketing along with answers -
Q. Is there a post graduation in digital marketing?
Yes, there is a Post Graduation in Digital Marketing & IIDE's offers an 11-month India's only MBA-Level PG Program. Since digital marketing is a fairly newer specialisation mostly given in MBA programs, not many practical post graduate courses are available in this field.
Q. Is a post graduation program in digital marketing worth it?
If you want to be the one who successfully builds online brands then IIDE's PG in digital marketing is 100% worth it. With the right industry exposure & professional training, you will be able to plan & execute brand campaigns across all digital platforms.
Q. What is the starting salary after PG in Digital Marketing?
According to AmbitionBox, the average starting salary after Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with 40% higher growth rate than the industry average.
Q. Can I do a PG in Digital Marketing without any work experience?
Yes, you can do a PG in Digital marketing without any work experience. It is not a requirement for IIDE's 11-month Post Graduation in Digital Marketing.
Q. Can I pursue the PG program over the weekend ?
Yes, there is a weekend batch available for working professionals and entrepreneurs
Q. Can I do a PG in Digital Marketing after B.Sc?
Yes, you can. You don't need to be exactly from a marketing background to do a PG in Digital Marketing. If you are from a scientific background & left-brained, you can choose to specialize in performance marketing with IIDE's Post Graduation in Digital Marketing.
Q. Does IIDE provide 100% placements?
Yes, students of PG in Digital Marketing are given a 100% placement Assistance provided they opt for it. According to their placement reports, 9 out of 10 students get placed at an average salary of INR 5 LPA.
Q. Can I do a Postgraduate in Digital Marketing without giving any entrance exam?
You don't need to prepare for GMAT, CAT and other entrance exams to do a Postgraduate in Digital Marketing. At IIDE, if you apply for the Postgraduate Digital Marketing Program, you will have to give the IIDE Admissions Test. Further if you are selected, you will be called for a personal interview round.
Q. What are the placement opportunities after this Post Graduation in Digital Marketing?
After successfully completing our PG in Digital Marketing, you will definitely start in a mid-to-senior position in a company, not as a fresher. Some of the job profiles that alumni are placed at are Social Media Strategist, SEO Strategist, Paid Media Strategist/Analyst, Performance Marketer, Influencer Marketer, Client Servicing Associate, Brand Strategist, etc. The job profiles depend on the years of experience, company, and location as well. Top recruiters for IIDE's Post Graduation in Digital Marketing are Publicis Group, Madison World, Nykaa, Rebel Foods, Sugar, Bewakoof, Schbang, Kinnect, Times of India, etc
Q. Does IIDE provide scholarships for their PG in Digital Marketing Program?
Yes, IIDE provides scholarships up to
Q. What are the specializations offered by IIDE?
IIDE offers 2 specializations, ie, Performance Marketing, and Creative Strategy to all Postgraduate students after completing 8 months of their program. A student can opt for either one of them based on their interest where they will be thoroughly trained in the last 2 months of the program via practical training, mandatory internship, and a capstone project.
Q. Can I choose my specialization?
Yes, every student gets to choose their specialization based on their interest. IIDE offers 2 specializations, i.e. Performance Marketing and Creative Strategy with the aim to help students enter the industry as skilled Performance Marketers and Creative Strategists. Choosing the right specialization will help you bag well-paying jobs.
Q. What is the fee structure for IIDE’s Post Graduation in Digital Marketing Program?
The fee for our Post Graduation in Digital Marketing Program is
Q. Is there a Batch transfer fee?
Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at pgpdm@iide.co. To know more, read the terms and conditions here.
Q. Where is IIDE’s campus in Mumbai?
IIDE’s campus is located in Andheri West, Mumbai. This campus is 5 minutes walking distance from the local railway station. To get directions, click here.
Q. What is the Post Graduation in Digital Marketing format?
Currently the program is taught offline at both IIDE Campuses - one in Mumbai & another in Delhi.
Q. Does IIDE provide certifications?
After successfully completing IIDE's Post Graduation in Digital Marketing, you will be given a certificate of completion. This post graduation certificate denotes your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.
Q. Does AICTE/UGC recognize IIDE's Post Graduation in Digital Marketing?
Unlike traditional degree or diploma programs, IIDE's Post Graduation in Digital Marketing Program does not seek recognition from the AICTE or the UGC. However, IIDE's PGPDM has been approved by the NSDC, a Government of India body responsible for driving the development of skills. The IIDE certification is one of the most recognized in the industry, helping students achieve their career goals.
Q. Do you have lectures on Saturdays?
Yes! Our batch is from Monday to Friday with certain lectures scheduled on Saturdays; at the discretion of the management.
Q. What are the Capstone Projects at IIDE?
A capstone project is the final project to be submitted by a student in order to test all his skills acquired during the PG Program. The capstone project is based on the specialization a student opts for.
Q. Where is IIDE’s campus in Delhi?
IIDE’s Delhi campus is located in South Extension and is a 5 minute walk from the nearest Metro Station. To get directions, click here