Marketing Team Lead

Job Profile

The candidate must be residing in Mumbai.

Job Responsibilities:

  • Overlooking all content marketing efforts of the company
  • Facilitate the creation of marketing content for all stages of the customer journey, across all courses of IIDE. This content ranges from videos, images, blogs, website copy etc
  • Overlooking organic social media content on platforms like Instagram, Youtube, facebook, linkedin
  • Devising social media campaigns for all of IIDE’s courses
  • Growing and nurturing IIDE’s instagram community
  • Improving visitor to lead, leads to application and application to course purchase conversion rates through marketing automation
  • Lead the ideation and scripting of course related marketing videos
  • Ensure coverage, documentation and on day-social media promotion of all IIDE events and activities
  • Approval of all forms of content that go out across all marketing channels of the brand
  • Promote and build IIDE’s meetup community
  • Knowledge management through professional maintenance of reports and SOPs
  • Coordinate with the media team for course related ad content they require from time to time
  • Running paid promotions for high performing content and determining budgets of paid promotions
  • Training of all team members of the marketing team
  • Creating a content marketing strategy for every IIDE product
  • Ensuring the adherence to brand guidelines across all communications of the company, both physical and online
  • Lead generation of IIDE’s courses through all organic marketing channels

Job Requirements:

    Core skills required:

  • Content Creation
  • Sales and Advertising
  • Social Media Marketing
  • Leadership and delegation
  • Coaching and project management

  • Soft skills required:

  • Critical thinking
  • Effective communication
  • Organizational skills
  • Excellent command over english language
  • Time and effort management

  • Technical skills preferred:

  • Design, Adobe photoshop/illustrator
  • Video Editing
  • Facebook ads manager
  • Copywriting
  • Basic knowledge of HTML/CSS

Work Experience:

  • 5+ years of Work experience in Education Marketing

Educational Qualification:

  • Post graduate (Specialisation is marketing, mass media)
  • Graduate with high work experience