The candidate must be residing in Mumbai.

Job Responsibilities:

• Overlooking all content marketing efforts of the company
• Facilitate the creation of marketing content for all stages of the customer journey, across all courses of IIDE. This content ranges from videos, images, blogs, website copy etc
• Overlooking organic social media content on platforms like Instagram, Youtube, facebook, linkedin
• Devising social media campaigns for all of IIDE’s courses
• Growing and nurturing IIDE’s instagram community
• Improving visitor to lead, leads to application and application to course purchase conversion rates through marketing automation
• Lead the ideation and scripting of course related marketing videos
• Ensure coverage, documentation and on day-social media promotion of all IIDE events and activities
• Approval of all forms of content that go out across all marketing channels of the brand
• Promote and build IIDE’s meetup community
• Knowledge management through professional maintenance of reports and SOPs
• Coordinate with the media team for course related ad content they require from time to time
• Running paid promotions for high performing content and determining budgets of paid promotions
• Training of all team members of the marketing team
• Creating a content marketing strategy for every IIDE product
• Ensuring the adherence to brand guidelines across all communications of the company, both physical and online
• Lead generation of IIDE’s courses through all organic marketing channels

Job Requirements:

Core skills required:
• Content Creation
• Sales and Advertising
• Social Media Marketing
• Leadership and delegation
• Coaching and project management



Soft skills required:


• Critical thinking
• Effective communication
• Organizational skills
• Excellent command over english language
• Time and effort management



Technical skills preferred:



• Design, Adobe photoshop/illustrator
• Video Editing
• Facebook ads manager
• Copywriting
• Basic knowledge of HTML/CSS

Work Experience:

• 5+ years of Work experience in Education Marketing

Educational Qualification:

• Post graduate (Specialisation is marketing, mass media)
• Graduate with high work experience

Support

Contact Us
Terms and Conditions
Privacy Policy