Marketing Team Lead
Job Profile
The candidate must be residing in Mumbai.
Job Responsibilities:
- Overlooking all content marketing efforts of the company
- Facilitate the creation of marketing content for all stages of the customer journey, across all courses of IIDE. This content ranges from videos, images, blogs, website copy etc
- Overlooking organic social media content on platforms like Instagram, Youtube, facebook, linkedin
- Devising social media campaigns for all of IIDE’s courses
- Growing and nurturing IIDE’s instagram community
- Improving visitor to lead, leads to application and application to course purchase conversion rates through marketing automation
- Lead the ideation and scripting of course related marketing videos
- Ensure coverage, documentation and on day-social media promotion of all IIDE events and activities
- Approval of all forms of content that go out across all marketing channels of the brand
- Promote and build IIDE’s meetup community
- Knowledge management through professional maintenance of reports and SOPs
- Coordinate with the media team for course related ad content they require from time to time
- Running paid promotions for high performing content and determining budgets of paid promotions
- Training of all team members of the marketing team
- Creating a content marketing strategy for every IIDE product
- Ensuring the adherence to brand guidelines across all communications of the company, both physical and online
- Lead generation of IIDE’s courses through all organic marketing channels
Job Requirements:
-
Core skills required:
- Content Creation
- Sales and Advertising
- Social Media Marketing
- Leadership and delegation
- Coaching and project management
- Critical thinking
- Effective communication
- Organizational skills
- Excellent command over english language
- Time and effort management
- Design, Adobe photoshop/illustrator
- Video Editing
- Facebook ads manager
- Copywriting
- Basic knowledge of HTML/CSS
Soft skills required:
Technical skills preferred:
Work Experience:
- 5+ years of Work experience in Education Marketing
Educational Qualification:
- Post graduate (Specialisation is marketing, mass media)
- Graduate with high work experience
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MBA Level Programme in Digital Marketing
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