Marketing Team Lead

Job Profile

Overlooking all content marketing efforts of the company
Facilitate the creation of marketing content for all stages of the customer journey, across all courses of IIDE. This content ranges from videos, images, blogs, website copy etc
Overlooking organic social media content on platforms like Instagram, Youtube, facebook, linkedin
Devising social media campaigns for all of IIDE’s courses
Growing and nurturing IIDE’s instagram community
Improving visitor to lead, leads to application and application to course purchase conversion rates through marketing automation
Lead the ideation and scripting of course related marketing videos
Ensure coverage, documentation and on day-social media promotion of all IIDE events and activities
Approval of all forms of content that go out across all marketing channels of the brand
Promote and build IIDE’s meetup community
Knowledge management through professional maintenance of reports and SOPs
Coordinate with the media team for course related ad content they require from time to time
Running paid promotions for high performing content and determining budgets of paid promotions
Training of all team members of the marketing team
Creating a content marketing strategy for every IIDE product
Ensuring the adherence to brand guidelines across all communications of the company, both physical and online
Lead generation of IIDE’s courses through all organic marketing channels

Core skills required:

Soft skills required:

Technical skills preferred: