Life of an Influencer Session
We had a fun super session with Karanvir Bohra and Teejay Sidhu, on the lesser known facts about being an #influencer.
Karanvir is a TV actor turned Instagram celebrity with more than a million followers on Instagram. If that wasn’t enough, his wife and their twin daughters, Bella and Vienna are Instagram celebrities as well. As a family of influencers they have a social currency of 1.7 million followers put together.
The Bohra family, along with using their power of celebrity use short form content as a way to build their audience and across all channels. They have been disassociating themselves with the traditional Indian television, and venturing out into newer opportunities created by the disruptive, on demand content options, that are now at everyones disposal.
The decision to create @twinbabydiaries for their twins was born with the vision of spreading positivity to their audiences. If Karanvir is the face of their brand, his wife Teejay is the brains behind it. The entire session was a story of their learning curve, of incorporating digital in their lives.