Presentations

View our students’ final projects on various top-notch brands and what digital strategies they curated for the same.

Complete Digital Marketing Strategy of Dove + Analysis

Complete Digital Marketing Strategy of Dove + Analysis

Previously, we discussed the intensive marketing strategy of Colorbar, one of the leading beauty brands in India and across the globe. In this case study, we’ll be explaining, in brief, the buyer persona, and digital marketing strategy of Dove, one of the leading...

Detailed Airbnb UI/UX Case Study & Marketing Strategy

Detailed Airbnb UI/UX Case Study & Marketing Strategy

We live in a fast-paced digital world. As companies grow, their products need to grow too. In this process of evolving, many companies face new challenges. In this case study blog, we will decode the problems faced by Airbnb users and how IIDE students came up with a...

Complete Digital Marketing Strategy for Killer Jeans

Complete Digital Marketing Strategy for Killer Jeans

Killer Jeans Digital Marketing Strategy About Created in 1989, Killer Jeans was the first international denim brand in India. Killer Jeans own a total of 74 stores across Tier 1, Tier 2 & Tier 3 cities. It also has a 25% market share in the denim category. The...

Insider Digital Marketing Strategy – Complete guide

Insider Digital Marketing Strategy – Complete guide

 About Insider.in Insider.in is an online ticketing platform for events, travel, sports, and food. Developed by OML (Only Much Louder) and founded in 2014. It has delivered over 15,000 events across 58 cities in India. They are now venturing into handpicked limited...

Nicotex Digital Marketing Strategy

Nicotex Digital Marketing Strategy

Launched in 2008, Nicotex has strived to improve the lives of consumers by helping them quit smoking in 12 weeks. Nicotex is built on the vision of making India smoking free and today is proud to be India’s No. 1 doctor prescribed brand. Learn more about this brand’s...

OYO – Digital Marketing Strategy For OYO Rooms

OYO – Digital Marketing Strategy For OYO Rooms

OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s...

Volini Digital Marketing Strategy

Volini Digital Marketing Strategy

 Volini is a pain-relief medicine that has worked its way into Indian households since the time it was founded. Touted as one of the fastest working cures for muscle pain, it is clear that Volini has made its presence felt in the pharmaceutical market. Deepak...

MTV Digital Marketing Strategy

MTV Digital Marketing Strategy

Digital Marketing Strategy by Bhoomi Kanakia - MTV from Indian Institute of Digital Education MTV (Music Television) – a Digital Marketing Strategy by Bhoomi Kanakia MTV is one of the most iconic names in television all around the world. Owned by Viacom Media, it has...

Coffee By Di Bella Digital Marketing Strategy

Coffee By Di Bella Digital Marketing Strategy

Digital Marketing Strategy by Hitesh Makwaney - Coffee by Di Bella from Indian Institute of Digital Education Coffee By Di Bella – a Digital Marketing Strategy by Hitesh Makwaney Coffee is one of the world’s most consumed beverages. There’s something so soothing and...