Google Ads (Adwords): Run Successful Search Ad Campaigns

Learn Google Ads essentials and best practices to create effective advertisements that appeal to your customers.

4.1 (14 ratings) | 3,900 students enrolled
4.1 (14) | 3,900 students enrolled

What You Will Learn

This online Google Ads course is designed to help you master the process of creating successful Google Search Ad campaigns. Students are introduced to the mechanisms of Google Ads (formerly Google Adwords) and strategies for running optimized campaigns that deliver returns on investment via higher visibility on search engine and low advertising cost among other things.

01

Learning Google Ads basics

  • Explore why and how Google Ads make an effective advertising tool
  • Learn about the different Google Ads Networks you can advertise on
  • Set up your Google Ads account to apply what you learn
02

Setting up a campaign on Google Ads

  • Discover the types of Google Ads campaigns available for different marketing objectives
  • Learn about essential metrics to use for measuring google ads performance
  • Explore different targeting settings available at campaign level
03

Introduction to Google Ads Ad Groups & Keywords

  • Learn how to structure your ad groups and settings available at ad group level
  • Discover keywords and importance of keywords for successful Google Ads campaigns
  • Study about the different keyword types and how to find relevant keywords
04

Determining your Google Ads Bidding Strategies

  • Learn in-depth about automated and manual bidding strategies available for a Google Ads campaign
  • Choosing and implementing relevant bidding strategies depending on campaign
05

Leveraging the power of Google Text Ads

  • Understand how to use Google Text Ads and extensions to provide additional information
  • Discover best practices to follow for successful implementation of Google Text Ads
06

Decoding the Google Ads’ Auction & Ad Ranks process

  • Get a hang of the important factors that influence Google’s ad selection process
  • Study why your Google Ad’s Quality Score is an extremely important metric and how you can boost your Quality Score
07

Evaluating your Google Ads’ performance

  • Discover all the indicative benchmarks that you should track
  • Learn how to analyze Google Ads’ statistics for better decision making
08

Understand why Google Ads involves trial and error

  • Learn why you should think from your audiences’ point of view
  • Importance of regularly enhancing your Google Ads strategies

Boost Conversions with Targeted Google Ads

About The Instructor

Arpit Jain has been the driving force behind successful Google Ads campaigns for more than 2000 businesses across various industries including real estate, BFSI, healthcare, and education. He has fueled the growth of emerging agencies and their clients by introducing them to online advertising. Arpit is extremely enthusiastic about sharing his knowledge of Google products that he acquired during his 5-year stint at Google making him the perfect trainer to learn Google Ads from.

  • Founder at Quadratic
  • Business Director, Apex Performance Marketing Agency
  • Former Agency Account Manager, Google

About The Course

Popularly known as Google Adwords, Google Ads is one of the best ways to reach potential customers who are looking for products and services on Google. Google Ads is a paid advertising tool where an advertiser is charged on the basis of impressions or clicks. This makes Google Ads a desired platform for driving qualified traffic to a website and boosting brand visibility. With this online Google Adwords (Ads) course, you will learn how to effortlessly set up targeted Google Ads campaigns.

Who should take this course

  • Google Ads (Adwords) Beginners
  • Marketing Managers & Digital Media Buyers
  • Marketers attempting Google Ads Certification
  • Digital Marketing Students & Professionals
  • SEO Beginners & Experts
  • Marketers aiming for higher ranking
  • Start-up owners & Entrepreneurs
  • Practicing Google Ads Advertisers

What the course includes

  • 2 hours on-demand video lectures
  • Learning conveniently via any device
  • Lifetime access for self-paced learning
  • Practice Tests & Assignments for evaluation
  • Receive a Certificate of Completion
  • Dedicated Q&A Support & Help
  • Regularly Updated Curriculum
  • Access to case studies & resources

Who should take this course

  • Google Ads (Adwords) Beginners
  • Marketing Managers & Digital Media Buyers
  • Marketers attempting Google Ads Certification
  • Digital Marketing Students & Professionals
  • SEO Beginners & Experts
  • Marketers aiming for higher ranking
  • Start-up owners & Entrepreneurs
  • Practicing Google Ads Advertisers

 

What the course includes

  • 2 hours on-demand video lectures
  • Learning conveniently via any device
  • Lifetime access for self-paced learning
  • Practice Tests & Assignments for evaluation
  • Receive a Certificate of Completion
  • Dedicated Q&A Support & Help
  • Regularly Updated Curriculum
  • Access to case studies & resources

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FAQ’s

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What happens after I've made the payment?
  • As soon as you make the payment, you will get the link/s to the course/s you have purchased.
  • You will then be redirected to the Udemy course page where you’ll be required to create a Udemy account.
  • Once you’ve created an account, you can access the course from the Udemy web platform or mobile app.
What devices can I watch the lectures on?
  • You can watch the lectures by logging into your Udemy account from your mobile, tablet, laptop or desktop computer browser.
  • You also have the option to download the Udemy mobile app which will make it a lot more convenient for you to learn.
How much time do I have to complete the course?
  • This course is self-paced. Since you have lifetime access to the lectures, you can learn these modules at your own convenience.
Is there a way I can test my learning?
  • You will get access to tests and assignments that will help you test yourself before you implement what you’re learning during the courses.
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How can I get my doubts solved?
  • You can reach out to us from the Udemy’s Q&A or Messages section.
  • Our subject matter experts are available anytime between Monday and Saturday and will solve all your doubts that surface during the course.
Will I get a certificate upon completing the course?
  • Yes. Once all the curriculum items listed under the course are completed or marked as complete, you can download Udemy’s Certificate of Completion.
I have completed the course. I haven’t received the Certificate of Completion.
  • When all the curriculum items of a course has been completed, a green trophy will appear on the course dashboard, signifying that the certificate of completion is ready.
  • You can click on the trophy to view the certificate. You can save the certificate in a .pdf or .jpg format, which will make it easier for you to share.
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I finished my course but I still can’t access my certificate of completion. How come?
  • In order to receive your certificate of completion, each curriculum item must be marked as complete.
  • Double-check the course curriculum in the course player to make sure each lecture and course item has a checkmark beside it and is marked as complete.
  • For steps on how to manually mark a lecture as complete, please click here.
I really enjoyed the course. How can I show my appreciation?
  • We’re extremely happy to know that you’re enjoying the course.
  • To rate and review the course, you can go to the Udemy dashboard. In the course player, click on Leave a rating.
  • You’ll see a pop-up on your screen which asks a series of questions and also asks you to share written feedback.
  • You can share your Certificate of Completion on any of your social media platforms (LinkedIn).
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