Memes have become the daily dosage of unapologetic humour that gives us some solace in the everyday mundanity of life. They are the buffering phases, the only ones that we appreciate, in between all the things in life – studying for and giving exams, getting a job, going for meetings, attending functions, and basically just…living life.
Fun, right? Memes are awesome to get a few laughs during the day. And everyone is exposed to memes somewhere or another. If not on 9gag, then on Facebook. If not on Facebook, then on Instagram, or Twitter, or Snapchat, or WhatsApp. Since there is no dearth of channels, there is no way you are getting away from them. And when something is lit, it is pasted all over the internet!
That’s why brands have begun using memes too to increase engagement with their fans online. Check out our blog on how to use memes effectively for your brand.
But just like anything else, there are negative outcomes of using memes too.
Memes can destroy brands.
God forbid your brands be on the receiving end of countless parodies, puns, and jokes, all over the internet!
Let’s look at some examples:
For avid beer drinkers, Coors is the sippy cup version of beer. It’s too light to be considered as ‘real beer’ and is often compared to pee. Surely, the popularity of such memes is doing no favors to the beer brand:
This American airline came into serious backlash recently when they beat a passenger and dragged him off the plane because they didn’t get enough ‘volunteers’ to give up their seats for employees. The airline was also criticized for not allowing teenage girls wearing leggings on the plane because they violated the dress code policy for families.
You’d think that nothing could bend Apple sales. That’s perhaps true for the most part, but in this age of the bandwagon, we’re sure memes have changed the minds of a lot of people. Especially when all they talk about is how Android outperforms Apple in every respect.
Samsung had a major dip in sales when their Galaxy Note 7 phones took ‘being lit’ too seriously. Samsung has still not recovered from the nightmare; however, memes aren’t the only ones to be blamed for that reality.
Politicians are always under the spotlight and have to be extra careful about what they say. A couple of slip ups, and the internet will never forget it. Needless to mention, this hurts their reputation.
Trump has always been the center of the laughing stock, making him a favorite target for internet meme makers. Same is the case for Rahul Gandhi in the Indian political scenario.
The King of chips in India back in the early 2000’s got it’s hit when people worldwide started to publicly ridicule their ‘lack of chips’ quality. Options being aplenty, people prefer spending their rupees on better chips companies.
Fair and Lovely
Our country’s oldest cosmetic brand is also quite often the target of internet memes and we’re sure it’s urban target group is beginning to realize it’s product is not completely effective.
So…Who runs the world?
What are your thoughts on this article? Do you think the overuse of memes negatively targeting brands could run them out of business? How can brands reduce the use of such memes?