IIDE Super Session Topic
Sonic Branding – The new frontier of branding!
- We did a Super-session with one of the first Social media advertisers of India, Faheem Ahmed.
- He has been in the Digital space for more than 20 years now. Being an agency owner BYT Digital, he has helped startups to grow and become Fortune 500 companies.
- In this session he taught students how to create digital Strategy & execute it for local business using a case study of Harith Tharang – A plant Nursery based in Chennai which had very little social media presence in 2017 and today because of digital branding, social media campaigns, eCommerce sales via shopify etc how they have succeeded & digitally tranformed their business.
- This case study helped students to understand all the aspects of digital marketing reuired for a small/specific business.
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Other SuperSession Speakers
Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.