A Digital Marketing Course for Professionals

Executive Express is a weekend only program for professionals

 100 hours | 16 weekends | 4 months

FREE DEMO!

Enroll now for a free demo introductory session

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A Digital Marketing Course for Executives

 

Executives Express is a weekend only program for professionals

 

 100 hours | 16 weekends | 4 months

FREE DEMO!

Enroll now for a Free demo introductory session

Fields marked with an * are required

About the Program

The Executives Express is a weekend only program designed to fulfill the needs of working professionals and entrepreneurs.
Learn the basic and advanced digital marketing skills you would need to increase sales and also create a long lasting digital impact.
The program has been curated by leading industry experts in the digital space. A fast track approach to upgrading existing executive skills is the main focus of this program. During the course the students will have ample opportunities to network in the dynamic digital marketing industry. IIDE’s project based learning attempts to create a system for enhanced learning of digital marketing concepts.

Most Eligible Applicants

Traditional Advertisers and Marketers

Media Professionals

CEO's and Founders of companies

Budding Entrepreneurs

Marketing Managers

Management Trainees

Sales Executives

All sorts of Designers

Eligibility criteria: 1+ years of work experience after graduation. If you are a currently studying or are a fresh graduate you can click here to find out about our School of Digital Marketing.

Program Learnings

Term One

Introduction to Digital Marketing
With rapid growth in the digital space, traditional marketing is facing tough competition because of digital marketing. This module is an introduction to our executive express digital marketing course. You will learn:

  • Introduction to digital marketing
  • Digital Vs. traditional marketing
  • How effective digital marketing is
  • Conducting competitive analysis
  • How to use digital marketing to increase sales
  • Case studies
Wordpress Training course at IIDE
The Website planning and creation module trains you how to build a website using WordPress. The highlight of this course lies in the ability to teach individuals to create a website without using a single line of code. What we cover:

  • Understanding website elements
  • Domain and Web Hosting
  • Learning WordPres
  • Theme selection
  • Creating web pages
  • Adding content
  • Understanding: Page v/s post
  • Installing and activating plugins
  • Incorporating design elements
  • Adding content
seo-training-in-mumbai
The Search Engine Optimisation (SEO) training module delves deep into the world of Search Engines, its algorithms and page ranking factors. The course is designed with the primary objective of helping your webpage gain a better placement on search engines like google and yahoo. You will be training in the following aspects:

  • Understanding Search engines
  • Search engine ranking factors
  • Page Rank algorithm
  • On-Page & Off-Page Optimisation
  • Keyword Research
  • Meta tags & meta description
  • SEO Friendly Content Writing
  • Link Building
  • User experience
  • Unethical SEO practices
The Search Engine Marketing (SEM) module is devised with the objective of helping you learn advertising via Google AdWords. It is an advertising service for businesses wanting to display ads on Google & its advertising network. The SEM module includes:

  • What is Google AdWords?
  • Paid search versus Organic search
  • Google Ad Rank Algorithm
  • Relevance and quality score
  • Bidding on AdWords
  • Keyword planning for Google AdWords
  • Search and display network
  • Text ad and ad extensions
  • Google banner ads
  • Campaign management
  • Google partners
Web Analytics Course at IIDE
Web analytics starts with the objective of helping you understand why analytics is important for any website. The prime focus of the course is learning and making optimum use of Google Analytics. Through the analytics training sessions, you will gain a definitive understanding of:

  • Understanding Google Analytics
  • Website tracking and tracking visitor source
  • Key dimensions & metrics
  • Goal setting
  • Conversion funnel
  • E-commerce reporting
  • Decoding Audience, Behaviour & Acquisition report
  • Real-time reports
  • Google banner ads
  • Campaign management
  • Heat Mapping tools
With rapid growth in the digital space, traditional marketing is facing tough competition because of digital marketing. This module is an introduction to our executive express digital marketing course. You will learn:

  • Introduction to digital marketing
  • Digital Vs. traditional marketing
  • How effective digital marketing is
  • Conducting competitive analysis
  • How to use digital marketing to increase sales
  • Case studies
The Website planning and creation module trains you how to build a website using WordPress. The highlight of this course lies in the ability to teach individuals to create a website without using a single line of code. What we cover:

  • Understanding website elements
  • Domain and Web Hosting
  • Learning WordPress
  • Theme selection
  • Creating web pages
  • Adding content
  • Understanding: Page v/s post
  • Installing and activating plugins
  • Incorporating design elements
  • Adding content
The Search Engine Optimisation (SEO) training module delves deep into the world of Search Engines, its algorithms and page ranking factors. The course is designed with the primary objective of helping your webpage gain a better placement on search engines like google and yahoo. You will be training in the following aspects:

  • Understanding Search engines
  • Search engine ranking factors
  • Page Rank algorithm
  • On-Page & Off-Page Optimisation
  • Keyword Research
  • Meta tags & meta description
  • SEO Friendly Content Writing
  • Link Building
  • User experience
  • Unethical SEO practices
The Search Engine Marketing (SEM) module is devised with the objective of helping you learn advertising via Google AdWords. It is an advertising service for businesses wanting to display ads on Google & its advertising network. The SEM module includes:

  • What is Google AdWords?
  • Paid search versus Organic search
  • Google Ad Rank Algorithm
  • Relevance and quality score
  • Bidding on AdWords
  • Keyword planning for Google AdWords
  • Search and display network
  • Text ad and ad extensions
  • Google banner ads
  • Campaign management
  • Google partners

 

 

Web analytics starts with the objective of helping you understand why analytics is important for any website. The prime focus of the course is learning and making optimum use of Google Analytics. Through the analytics training sessions, you will gain a definitive understanding of:

  • Understanding Google Analytics
  • Website tracking and tracking visitor source
  • Key dimensions & metrics
  • Goal setting
  • Conversion funnel
  • E-commerce reporting
  • Decoding Audience, Behaviour & Acquisition report
  • Real-time reports
  • Google banner ads
  • Campaign management
  • Heat Mapping tools

Term Two

content-strategy-course-in-mumbai
The key focus of our content strategy course is training digital media aspirants to generate, curate and strategize content. Either for the purpose of social media or the web. During the span of the course, you will be taught:

  • What is Content Marketing
  • Types of Content
  • Content Bucketing
  • Social Media Calendar Creation
  • Content Marketing Strategy
  • Relevancy and share ability of content
  • Trend capitalization and virality
  • Content Marketing Management tools
  • Content Syndication
social-media-marketing-course-in-mumbai
SMM is one of the most exciting modules in our digital marketing training. This module comprises of comprehensive training sessions that delve into marketing and advertising on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Snapchat etc.

  • Social Platform Algorithms
  • Advertising on Social Media Platforms
  • Data Collection & Analytics
  • Social Media Campaigns
  • Brand Case Studies
  • Digital Marketing Overview.
Email-Marketing-Course-in-mumbai
Email marketing helps to further your business agendas which could mean acquiring and retaining customers, building brand awareness or even driving sales. Email marketing is a very strong tool to penetrate through your customer’s mind-set. You will learn the following:

  • Types of emails
  • Subscribers list & Database building
  • Successful Cold emailing
  • Email marketing tools & software
  • Designing emails
  • Avoiding spam filters
  • Email campaign analytics
  • Email automation
  • Drip email marketing
media-planning-course-in-mumbai
Media Planning teaches you how to effectively plan and budget your media spends so as to generate maximum possible ROI. This is an essential part of the program as it connects the dots and helps one to actually plan their media spends. The module covers:

  • What is Media buying?
  • Jargons – CPI, SOV, CPO etc.
  • Types of Media buying
  • Media terminologies
  • Platform based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting
Online Reputation Management Course in Mumbai
Managing a brands online reputation essentially implies mitigating negative online conversations and bringing positive conversations to the fore in order to restore a brand’s reputation and credibility. The primary aspect of ORM is understanding its importance for a business.

  • Understanding ORM
  • Need for ORM
  • Steps for effective Online Reputation Management
  • Impact of negative conversations
  • Tools for ORM
  • Understanding sentiments of a brand
  • Crisis management
  • ORM case studies.
Adsense, Blogging and Affiliate Marketing
Blogging has become a sensation all over the world and even in India. There are people who love to blog about what they do and make money while doing so. That is exactly what this module is about – blogs, affiliate marketing, Adsense, and influencer management.

  • Terminology
  • Content writing
  • How to make blogs SEO friendly
  • Making money through AdSense & affiliate marketing
  • Kinds of Ads and which Ads are suitable to your website
  • Influencer Management
The key focus of our content strategy course is training digital media aspirants to generate, curate and strategize content. Either for the purpose of social media or the web. During the span of the course, you will be taught:

  • What is Content Marketing
  • Types of Content
  • Content Bucketing
  • Social Media Calendar Creation
  • Content Marketing Strategy
  • Relevancy and share ability of content
  • Trend capitalization and virality
  • Content Marketing Management tools
  • Content Syndication

 

SMM is one of the most exciting modules in our digital marketing training. This module comprises of comprehensive training sessions that delve into marketing and advertising on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Snapchat etc.

  • Social Platform Algorithms
  • Advertising on Social Media Platforms
  • Data Collection & Analytics
  • Social Media Campaigns
  • Brand Case Studies
  • Digital Marketing Overview.

 

 

Email marketing helps to further your business agendas which could mean acquiring and retaining customers, building brand awareness or even driving sales. Email marketing is a very strong tool to penetrate through your customer’s mind-set. You will learn the following:

  • Types of emails
  • Subscribers list & Database building
  • Successful Cold emailing
  • Email marketing tools & software
  • Designing emails
  • Avoiding spam filters
  • Email campaign analytics
  • Email automation
  • Drip email marketing

 

Media Planning teaches you how to effectively plan and budget your media spends so as to generate maximum possible ROI. This is an essential part of the program as it connects the dots and helps one to actually plan their media spends. The module covers:

  • What is Media buying?
  • Jargons – CPI, SOV, CPO etc.
  • Types of Media buying
  • Media terminologies
  • Platform based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting

 

Managing a brands online reputation essentially implies mitigating negative online conversations and bringing positive conversations to the fore in order to restore a brand’s reputation and credibility. The primary aspect of ORM is understanding its importance for a business.

  • Understanding ORM
  • Need for ORM
  • Steps for effective Online Reputation Management
  • Impact of negative conversations
  • Tools for ORM
  • Understanding sentiments of a brand
  • Crisis management
  • ORM case studies.

 

Blogging has become a sensation all over the world and even in India. There are people who love to blog about what they do and make money while doing so. That is exactly what this module is about – blogs, affiliate marketing, Adsense, and influencer management.

  • Terminology
  • Content writing
  • How to make blogs SEO friendly
  • Making money through AdSense & affiliate marketing
  • Kinds of Ads and which Ads are suitable to your website
  • Influencer Management

 

Program Specific Details

Program commences: 16 Sept

 

Application deadline: 15 Aug

 

Weekends only, 4 hour sessions
100 hours, 4 month program
digital marketing course in Mumbai fees
Fees INR 42,000 + applicable taxes

Apply before time runs out!

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Want to know how to gain quick success in digital marketing? Let us get in touch with you.

Fields marked with an * are required

Learn From Our Experts

Rohan Mehta

Rohan Mehta

CEO, Social Kinnect

Digital Entrepreneur and
Media Planning Specialist

Hitesh Motwani

Hitesh Motwani

Associate Partner at Ogilvy

Social Media and
Communications Expert

Ramya Pandyan

Ramya Pandyan

Digital Marketer

India’s Oldest Blogger and
Digital Storyteller

Ronak Rajani

Ronak Rajani

Founder, Mumbai Foodie

Instagram Influencer,
Marketer and Blogger

Krish Ramnani

Krish Ramnani

Co-Founder, Togglehead

IT Expert and Consultant,
Web and App Developer

Reema Prasanna

Reema Prasanna

Ex Googler

Search Engine Marketing
Expert and Strategist

Sanaya Tangri

Sanaya Tangri

Digital Marketer, Colors TV

Twitter Enthusiast and
Social Media Marketing Expert

Arashdeep Sandhu

Arashdeep Sandhu

Research, MindShift Interactive

Online Reputation
Management Specialist

What makes us Proud!

Students trained

%

Students placed

100% PLACEMENT OPPORTUNITIES WITH

Saatchi n Saatchi - A Digital Marketing Weekend Only Program for Executives

Why our students love us

Mr. Sikri attended our short program at a renowned college in Mumbai city. He loved the way the course was taught and also gained immense knowledge in a very short period of time. Watch his video to hear about his experience. Yugal Sikri

Ex-Ceo, Ranbaxy

Kamya, a young entrepreneur attended the program to help her visualize her ideas. On course completion she was skilled enough to create her own website and start her E-commerce business. She has grown exponentially and is doing great business online. Kamya Dave

Founder, Urban Modara

Want to know how to gain quick success in digital marketing? Let us get in touch with you.

Fields marked with an * are required