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Digital Marketing Academic Challenge

India’s biggest marketing challenge of 2024 with cash prizes of up to INR 50,000

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dmac challenge

How the Challenge Works

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Register the Team

Fill the form with details of your team.

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Participate & Qualify

Go through 3 rounds of qualification.

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Win it Big

Win cash prize of up to INR 50,000.

Rewards & Prizes

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First Runner Up

₹ 20,000 cash prize
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₹ 50,000 cash prize
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Second Runner Up

₹ 10,000 cash prize

Guaranteed Paid Internship Opportunity at fcb kinnect logo

Created campaigns for brands like:

amazon alexa logo
asian paints logo
bausch lomb logo
cannes lions logo
dbs logo
decathlon logo
google cloud logo
hdfc bank logo
hotstar logo
project streedhan logo
smart bazaar logo
tide logo
tiktok logo
too yumm logo
tvs logo
zomato gold logo

Rounds & Details

  • Round 1 - Case Study Quest 🕵🏻‍♂️

    The first round is an online MCQ-based quiz. All registered teams will receive a case study (curated by FCB Kinnect). The teams will have 1 day to understand & decode the case study. On the quiz day, the teams will have a 24-hour window to take the 25-question MCQ quiz.

    Results of this round will be announced on 13th February, 2024.

    Start Date:

    12th February, 12:00 am

    End Date:

    12th February, 23:59 pm

  • Round 2 - EcoPitch Express 📢

    The top 20 qualified teams have to choose one brand each and prepare a unique digital marketing campaign & strategies on how the brand can leverage any of 1 of the 3 SDG (Sustainable Development Goals) provided by the organisers. The teams will have 2 days to prepare for this & present an elevator pitch online in front of a jury.

    Results of this round will be announced on 17th February, 2024

    Start Date:

    16th February, 12:00 pm

    End Date:

    16th February, 5:00 pm

  • Round 3 - The Final Showdown (On - Campus) 🥁

    The top 10 qualified teams have to come to either IIDE’s Mumbai or Delhi campus (whichever convenient) for the final round. The qualified teams will have to present a 360 degree marketing campaign & strategies in front of a jury which will be an extended version of the Elevator Pitch (Round 2).

    Results of this round will be announced on 23rd February, 2024

    Start Date:

    23rd February, 10:00 am

    End Date:

    23rd February, 7:00 pm

Get Mentored By

dmac mentor karan shah
Karan Shah

Founder & CEO,

dmac mentor jk patel
JK Patel

Creative Director Marketing
FCB Kinnect

dmac mentor karan shah
Niloy Duttagupta

Sr. Creative Director
FCB Kinnect

dmac mentor jk patel
Gitanjali Bhattacharya

Creative Director
FCB Kinnect

dmac mentor jk patel
Ashish Tambe

Executive Creative Director
FCB Kinnect

Others Guidelines & Application Process

IIDE is looking for young talent who have the potential to become tomorrow’s leaders in the world of marketing. This challenge offers a chance to students to showcase their talent, network with industry experts, and claim the spotlight at DMAC.

This year’s theme, “Sustainability”, inspires participants to embark on a journey of ambition and innovation, while also contributing towards working to preserve the environment.

  • Eligibility: The challenge is open to individuals between the age group of 20 to 23, including final year undergraduate students and recent graduates
  • Team Composition: Teams can consist of 4 to 5 members
  • Submissions: All submissions must be in [.ppt/.pdf] format
  • Registration: Each team must register and provide the necessary details. No modifications to team composition or details will be allowed after registration
  • Disqualification: Any deviation from the guidelines will result in immediate disqualification of the entire team
  • Organizing Team: The organizing team holds the authority to make decisions concerning eligibility and evaluation

Step 1: Registration form

he first step is to register your team by filling out the form. Click here to register.

Step 2: Await a response

Upon registering your team, the organizers will send an email to all members, indicating that a spot has been reserved for your team in Round 1.

If you do not receive an email, kindly write to us at

Step 3: Get Ready!

Gear up for the Case Study Quest round with your team. The guidelines for Round 1 will be shared with the team captain. Good luck!

Frequently Asked Questions

Who can participate in the Digital Marketing Academic Challenge (DMAC)?

DMAC is open to individuals between the ages of 20 and 23 who are passionate about marketing. Each team must consist of four members—1 Team Captain and 3 Team Members.

How will the rounds be conducted?

Round 1, Case Study Quest, will be held online based on a marketing case study. The top-scoring 20 teams will move to Round 2, EcoPitch Express, also held online. The top 10 teams from Round 2 will advance to the The Final Showdown held offline at IIDE’s Mumbai or Delhi Campus.

What are the prizes for winners?

The 1st Place winner will receive INR 60,000 cash prize, followed by INR 25,000 for the 2nd Place and INR 15,000 for the 3rd Place. Additionally, winners will get guaranteed paid internship opportunities at FCB Kinnect.

How do we register our team?

  1. Member 1 (team captain) will register the team by filling the registration form available on the website.
  2. A confirmation email will be sent to all team members on their registered email IDs.

Can a participant be part of more than one team?

No, each participant can only be a member of one team. Participating in multiple teams will result in disqualification for all teams the participant is involved with.

Where will the different rounds take place?

Round 1 & 2 will be held online. Rounds 3 will be conducted offline at IIDE’s Mumbai & Delhi Campus.


What happens if we miss the registration deadline?

Unfortunately, registrations after the deadline won’t be accepted.

Will my travel be covered if my team travels to Mumbai/Delhi?

No, the team members must bear all travel-related expenses.