IIDE Super Mentor

Amit Pandey

Head Programmatic Sales & Ad Strategy – Sony Pictures Networks India

12 years of work experience.

Worked for:

IIDE SUPER SESSION TOPIC

How to do high impact advertising with Programmatic?

IIDE – Indian Institute of Digital Education had the honour of hosting Amit Pandey, Head of Supply and Partnerships at GroupM for a Super-Session on the Programmatic Buying.
He gave wonderful insights about Programmatic Buying, which prominent channels are there for companies to take it up.
How programmatic buying is different from biddable media, how one should rely on the distribution of ads as they are more systematic.
He ended the session on a positive note and gave advice to the aspiring programmatic buyers as to what skill sets they should have to be one and how can they pave their way in that field.

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