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The Challenge
Godrej Consumer Products is a leading emerging markets company, with Godrej Professional being the hair care branch of it. With over 4 decades of expertise in the hair care industry, Godrej Professional has a nationwide presence with over 10,000 salons. It is also the first haircare brand to have formulated a hair colour and care range, especially for Indian hair.
With the onset of Covid, the salon business had suffered a blow and that’s when Godrej Professional decided to upskill their hairstylists & hair colorists by teaching them how to leverage the power of Instagram to create a more engaging presence and reach a wider audience online.
With the onset of Covid, the salon business had suffered a blow and that’s when Godrej Professional decided to upskill their hairstylists & hair colorists by teaching them how to leverage the power of Instagram to create a more engaging presence and reach a wider audience online.
The Solution
Godrej Professional worked with IIDE to create a customized digital program that met the unique needs of the salon business. The aim of the program was to empower hair stylists & hair colorists by teaching them tips and tricks on how they can improve their online presence and how they can use different editing software to create thumb-stopping creatives.
